The oppor­tu­nity in online recruit­ing is hav­ing the abil­ity to track and under­stand your recruit­ing ana­lyt­ics, help­ing you iden­tify oppor­tu­ni­ties in your can­di­date acquisition strategy.

Gain­ing con­sis­tent improve­ments in your recruit­ing process requires the con­sis­tent mea­sure­ment of impor­tant met­rics. With­out these met­rics, you are man­ag­ing a recruit­ment team on word of mouth.

You can’t man­age what you can’t measure”

Tak­ing steps towards iden­ti­fy­ing suit­able met­rics that will drive improve­ments in your recruit­ment process can be a daunt­ing task. The sooner you under­stand your can­di­date pipeline by met­rics, the quicker you will achieve recruit­ing targets.

candidate_pipeline_recruiting

Begin­ning with can­di­date ‘sources’:

Job boards: Your job board account will have all the num­ber of job views your jobs have received. They may also pro­vide you with the num­ber of appli­ca­tions or click through rates. Some job boards scrap jobs from your web­site to build their inven­tory and these views can be tracked using google analytics.

Careers site:  Google ana­lyt­ics will have the infor­ma­tion you require to get started. If not, you need to add google ana­lyt­ics to your site ‘Now’ and read this post later. (there is no rea­son not to track your web­site vis­i­tor and behaviors)

Employee refer­rals: If you are not man­ag­ing your refer­ral process in a suit­able sys­tem this can be dif­fi­cult. If you man­age via email it is prob­a­bly time to start count­ing man­u­ally the num­ber of refer­ral candidates.

Social Media: Start with view­ing your career site views source.

Pay per click: All this infor­ma­tion will be avail­able to you via the ser­vice you use to man­age PPC.

SEM: Avail­able through your web ana­lyt­ics account if setup correctly.

Start­ing Point:

Gather 3 months of data if pos­si­ble (2 months will work) and break it out weekly. This will give you a good start­ing point.

When we help com­pa­nies begin this process of ana­lyz­ing their recruit­ment processes the results can be some­what sur­pris­ing. Careers site often result in higher con­ver­sion rates but lit­tle effort is given to the can­di­date con­ver­sion fun­nel at this point. Assump­tions are made with­out the fig­ures to back them up.

Once you have this data, you have a great start­ing point for track­ing improve­ments and direct­ing recruit­ment mar­ket­ing spend. Assign­ing respon­si­bil­ity for these met­rics and improve­ments in con­ver­sion rates will give you a com­pet­i­tive advan­tage in you recruit­ing efforts.

Talk to our Recruit­ment Mar­ket­ing team to dis­cuss how you can apply cus­tom ana­lyt­ics to improve your online can­di­date acquisition.  Email: info[@]zartis.com

We are delighted to announce the launch of our Boston Job Map. This is the first stop on our trip around the globe high­light­ing the best com­pa­nies hir­ing in each location.

Com­pa­nies can add a job to the job map free of charge, along with a link to the com­pa­nies careers site.

Any­one in recruit­ment will know that job dis­cov­ery for can­di­dates is dif­fi­cult. When adding jobs to tra­di­tional job boards recruit­ing pro­fes­sion­als have to con­stantly play with the set­tings to ensure great cov­er­age. The can­di­date selects from a bunch of drop downs and and hope­fully lands on the per­fect role.

Today we are chang­ing that by allow­ing can­di­dates to dis­cover a job, quickly learn about the com­pany and see the job loca­tion (right to the front door of the office).

To ben­e­fit the com­pany and the can­di­date, agen­cies will not be added to the map and dupli­ca­tion of job post­ings is not permitted.

Our goal is to cre­ate ‘A World of jobs’. Join us in our trip around the world to dis­cover the best com­pa­nies hir­ing today.

We’re test­ing a new ser­vice to see if we can reach, engage and con­vert can­di­dates through Twit­ter on mobile.

To do this we built jobfiend.com. It allows com­pa­nies to cre­ate a careers site in a cou­ple of min­utes that’s built for mobile. Not opti­mised or tweaked for mobile, but actu­ally built for mobile. Here were the considerations:

We could not ask can­di­dates to sub­mit a CV/Resume because most peo­ple can’t do this on a mobile.
The text has to be appro­pri­ate for mobile. This doesn’t mean respon­sive design. It means a min­i­mal­ist approach.
There’s no point ask­ing can­di­dates to input a lot of text. We know they won’t do it.

So what are we left with? Tweet sized job descrip­tion and a mobile appli­ca­tion process that’s fast and easy to com­plete. Resumes, screen­ing and inter­views can all fol­low. This is inbound lead gen­er­a­tion for recruit­ment on mobile.

The most recent test was for an online mar­ket­ing intern. We started the cam­paign at 9.30am this morn­ing. We’re fin­ished now and review­ing the results. We gen­er­ated 4532 impres­sions from two cam­paigns. One resulted in an engage­ment rate of 12.9% but none of these com­pleted the appli­ca­tion form. The other had an engage­ment of 2.26% and five(update) seven peo­ple com­pleted the appli­ca­tion. The con­ver­sion rate is some­where between what we usu­ally see on com­pany career sites (high) and job boards (medium).

If you’re inter­ested in mobile recruit­ment and Twit­ter feel free to con­tact me at john (at) zartis.com.

We’re test­ing the best way to Tweet a job. When you break down the con­stituent com­po­nents of a job tweet there are essen­tially four parts: the role, the loca­tion, the com­pany and the call to action. All of these obvi­ously need to fit into 140 char­ac­ters, or less if you want room for a ReTweet.

We think that the role should come first. It’s what is likely to attract the atten­tion of rel­e­vant view­ers. The order­ing of the loca­tion and com­pany are debatable.

Finally, the call to action is the attempt to get the user to click through to the des­ti­na­tion page. This is where can­di­dates are usu­ally dropped into a rab­bit hole. The des­ti­na­tion page is likely a long job descrip­tion that’s painful to read on a mobile. The click to apply is prob­a­bly worse: a bil­lion dol­lar ATS provider that can’t cope with mobile.

Here’s a three step process to help you hire from Twit­ter (which is pri­mar­ily a mobile medium):

Fig­ure out how to struc­ture job Tweets that works for you.
Fig­ure out how to get the Tweet dis­cov­ered by the right peo­ple and engage them.
Ditch your legacy ATS that fails mobile users.

What the num­bers tell us

Over 20% of peo­ple look­ing for jobs are using mobile devices to do so.

This has increased from 10% this time last year.

The expec­ta­tion is 40% of job views to come from mobile devices within 12 months.

Mobile job appli­ca­tions are not increas­ing at the same rate.

Rea­sons

Mobile job views are increas­ing and now account from more than 1/5 of all job views. Logic would sug­gest that mobile job appli­ca­tions would fol­low. Despite the advances in tech­nol­ogy, the busi­ness process for job appli­ca­tions is slow to catch up. An oppor­tu­nity is being missed by employers.

Early adopters have a huge oppor­tu­nity to tar­get the large vol­ume of mobile job views in the war for talent.

What is hap­pen­ing in the job dis­cov­ery channels:

55,000,000 searches monthly for ‘JOBS’ on mobile devices

60% of twit­ter users login via mobile devices

Over 60% of face­book users login via mobile device

Job­fiend lets you cre­ate amaz­ing job descrip­tions and job appli­ca­tions for mobile devices. Remov­ing the CV from the process allows can­di­dates to apply quickly from a mobile device and engages the can­di­dates with the company.

The ques­tion style and the 140 char­ac­ter job appli­ca­tion ensure the recruiter has the rel­e­vant can­di­date infor­ma­tion in a read­able for­mat. The can­di­date is forced to put their best foot for­ward and avoid typ­i­cal CV waffle.

AND PEOPLE LOVE IT

 

As reported in the New York Times in Jan­u­ary, 45% of non entry level posi­tions in Ernst and Young are now filled by employee refer­rals. This is not the first time we have seen high num­bers of refer­rals in com­pa­nies with effi­cient recruit­ing func­tions. Some organ­i­sa­tion we work with are tar­get­ting 50% of new hires to come from refer­rals this year.

Here is an exam­ple of a Zartis Social Refer­ral Suc­cess story.

Refer­rals work for many reasons: 

  • Refer­ral can­di­dates are processed quicker
  • Employ­ees can pro­vide ini­tial ref­er­ences for candidates
  • Employ­ees tend to refer good people
  • Social net­works increase the power of referrals
  • Reten­tion rates are higher
  • Higher can­di­date to hire ratio

With Zartis you can quickly get started with an employee refer­ral pro­gram. Employ­ees can share jobs on their social net­works, track results and help their com­pany hire more people.

Here is how it works:

Keys to suc­cess with Employee Refer­ral programs:

  • Com­mu­ni­ca­tion with employees
  • Employee engage­ment
  • Clear employer brand

Ref­er­ences 

In Hir­ing, a Friend in Need Is a Prospect, Indeed

10 Com­pelling Num­bers That Reveal the Power of Employee Referrals

The oppor­tu­nity in online recruit­ing is hav­ing the abil­ity to track and under­stand your recruit­ing ana­lyt­ics, help­ing you iden­tify oppor­tu­ni­ties in your can­di­date acquisition strategy.

Gain­ing con­sis­tent improve­ments in your recruit­ing process requires the con­sis­tent mea­sure­ment of impor­tant met­rics. With­out these met­rics, you are man­ag­ing a recruit­ment team on word of mouth.

You can’t man­age what you can’t measure”

Tak­ing steps towards iden­ti­fy­ing suit­able met­rics that will drive improve­ments in your recruit­ment process can be a daunt­ing task. The sooner you under­stand your can­di­date pipeline by met­rics, the quicker you will achieve recruit­ing targets.

candidate_pipeline_recruiting

Begin­ning with can­di­date ‘sources’:

Job boards: Your job board account will have all the num­ber of job views your jobs have received. They may also pro­vide you with the num­ber of appli­ca­tions or click through rates. Some job boards scrap jobs from your web­site to build their inven­tory and these views can be tracked using google analytics.

Careers site:  Google ana­lyt­ics will have the infor­ma­tion you require to get started. If not, you need to add google ana­lyt­ics to your site ‘Now’ and read this post later. (there is no rea­son not to track your web­site vis­i­tor and behaviors)

Employee refer­rals: If you are not man­ag­ing your refer­ral process in a suit­able sys­tem this can be dif­fi­cult. If you man­age via email it is prob­a­bly time to start count­ing man­u­ally the num­ber of refer­ral candidates.

Social Media: Start with view­ing your career site views source.

Pay per click: All this infor­ma­tion will be avail­able to you via the ser­vice you use to man­age PPC.

SEM: Avail­able through your web ana­lyt­ics account if setup correctly.

Start­ing Point:

Gather 3 months of data if pos­si­ble (2 months will work) and break it out weekly. This will give you a good start­ing point.

When we help com­pa­nies begin this process of ana­lyz­ing their recruit­ment processes the results can be some­what sur­pris­ing. Careers site often result in higher con­ver­sion rates but lit­tle effort is given to the can­di­date con­ver­sion fun­nel at this point. Assump­tions are made with­out the fig­ures to back them up.

Once you have this data, you have a great start­ing point for track­ing improve­ments and direct­ing recruit­ment mar­ket­ing spend. Assign­ing respon­si­bil­ity for these met­rics and improve­ments in con­ver­sion rates will give you a com­pet­i­tive advan­tage in you recruit­ing efforts.

Talk to our Recruit­ment Mar­ket­ing team to dis­cuss how you can apply cus­tom ana­lyt­ics to improve your online can­di­date acquisition.  Email: info[@]zartis.com

We are delighted to announce the launch of our Boston Job Map. This is the first stop on our trip around the globe high­light­ing the best com­pa­nies hir­ing in each location.

Com­pa­nies can add a job to the job map free of charge, along with a link to the com­pa­nies careers site.

Any­one in recruit­ment will know that job dis­cov­ery for can­di­dates is dif­fi­cult. When adding jobs to tra­di­tional job boards recruit­ing pro­fes­sion­als have to con­stantly play with the set­tings to ensure great cov­er­age. The can­di­date selects from a bunch of drop downs and and hope­fully lands on the per­fect role.

Today we are chang­ing that by allow­ing can­di­dates to dis­cover a job, quickly learn about the com­pany and see the job loca­tion (right to the front door of the office).

To ben­e­fit the com­pany and the can­di­date, agen­cies will not be added to the map and dupli­ca­tion of job post­ings is not permitted.

Our goal is to cre­ate ‘A World of jobs’. Join us in our trip around the world to dis­cover the best com­pa­nies hir­ing today.

We’re test­ing a new ser­vice to see if we can reach, engage and con­vert can­di­dates through Twit­ter on mobile.

To do this we built jobfiend.com. It allows com­pa­nies to cre­ate a careers site in a cou­ple of min­utes that’s built for mobile. Not opti­mised or tweaked for mobile, but actu­ally built for mobile. Here were the considerations:

We could not ask can­di­dates to sub­mit a CV/Resume because most peo­ple can’t do this on a mobile.
The text has to be appro­pri­ate for mobile. This doesn’t mean respon­sive design. It means a min­i­mal­ist approach.
There’s no point ask­ing can­di­dates to input a lot of text. We know they won’t do it.

So what are we left with? Tweet sized job descrip­tion and a mobile appli­ca­tion process that’s fast and easy to com­plete. Resumes, screen­ing and inter­views can all fol­low. This is inbound lead gen­er­a­tion for recruit­ment on mobile.

The most recent test was for an online mar­ket­ing intern. We started the cam­paign at 9.30am this morn­ing. We’re fin­ished now and review­ing the results. We gen­er­ated 4532 impres­sions from two cam­paigns. One resulted in an engage­ment rate of 12.9% but none of these com­pleted the appli­ca­tion form. The other had an engage­ment of 2.26% and five(update) seven peo­ple com­pleted the appli­ca­tion. The con­ver­sion rate is some­where between what we usu­ally see on com­pany career sites (high) and job boards (medium).

If you’re inter­ested in mobile recruit­ment and Twit­ter feel free to con­tact me at john (at) zartis.com.

We’re test­ing the best way to Tweet a job. When you break down the con­stituent com­po­nents of a job tweet there are essen­tially four parts: the role, the loca­tion, the com­pany and the call to action. All of these obvi­ously need to fit into 140 char­ac­ters, or less if you want room for a ReTweet.

We think that the role should come first. It’s what is likely to attract the atten­tion of rel­e­vant view­ers. The order­ing of the loca­tion and com­pany are debatable.

Finally, the call to action is the attempt to get the user to click through to the des­ti­na­tion page. This is where can­di­dates are usu­ally dropped into a rab­bit hole. The des­ti­na­tion page is likely a long job descrip­tion that’s painful to read on a mobile. The click to apply is prob­a­bly worse: a bil­lion dol­lar ATS provider that can’t cope with mobile.

Here’s a three step process to help you hire from Twit­ter (which is pri­mar­ily a mobile medium):

Fig­ure out how to struc­ture job Tweets that works for you.
Fig­ure out how to get the Tweet dis­cov­ered by the right peo­ple and engage them.
Ditch your legacy ATS that fails mobile users.

What the num­bers tell us

Over 20% of peo­ple look­ing for jobs are using mobile devices to do so.

This has increased from 10% this time last year.

The expec­ta­tion is 40% of job views to come from mobile devices within 12 months.

Mobile job appli­ca­tions are not increas­ing at the same rate.

Rea­sons

Mobile job views are increas­ing and now account from more than 1/5 of all job views. Logic would sug­gest that mobile job appli­ca­tions would fol­low. Despite the advances in tech­nol­ogy, the busi­ness process for job appli­ca­tions is slow to catch up. An oppor­tu­nity is being missed by employers.

Early adopters have a huge oppor­tu­nity to tar­get the large vol­ume of mobile job views in the war for talent.

What is hap­pen­ing in the job dis­cov­ery channels:

55,000,000 searches monthly for ‘JOBS’ on mobile devices

60% of twit­ter users login via mobile devices

Over 60% of face­book users login via mobile device

Job­fiend lets you cre­ate amaz­ing job descrip­tions and job appli­ca­tions for mobile devices. Remov­ing the CV from the process allows can­di­dates to apply quickly from a mobile device and engages the can­di­dates with the company.

The ques­tion style and the 140 char­ac­ter job appli­ca­tion ensure the recruiter has the rel­e­vant can­di­date infor­ma­tion in a read­able for­mat. The can­di­date is forced to put their best foot for­ward and avoid typ­i­cal CV waffle.

AND PEOPLE LOVE IT

 

As reported in the New York Times in Jan­u­ary, 45% of non entry level posi­tions in Ernst and Young are now filled by employee refer­rals. This is not the first time we have seen high num­bers of refer­rals in com­pa­nies with effi­cient recruit­ing func­tions. Some organ­i­sa­tion we work with are tar­get­ting 50% of new hires to come from refer­rals this year.

Here is an exam­ple of a Zartis Social Refer­ral Suc­cess story.

Refer­rals work for many reasons: 

  • Refer­ral can­di­dates are processed quicker
  • Employ­ees can pro­vide ini­tial ref­er­ences for candidates
  • Employ­ees tend to refer good people
  • Social net­works increase the power of referrals
  • Reten­tion rates are higher
  • Higher can­di­date to hire ratio

With Zartis you can quickly get started with an employee refer­ral pro­gram. Employ­ees can share jobs on their social net­works, track results and help their com­pany hire more people.

Here is how it works:

Keys to suc­cess with Employee Refer­ral programs:

  • Com­mu­ni­ca­tion with employees
  • Employee engage­ment
  • Clear employer brand

Ref­er­ences 

In Hir­ing, a Friend in Need Is a Prospect, Indeed

10 Com­pelling Num­bers That Reveal the Power of Employee Referrals

The oppor­tu­nity in online recruit­ing is hav­ing the abil­ity to track and under­stand your recruit­ing ana­lyt­ics, help­ing you iden­tify oppor­tu­ni­ties in your can­di­date acquisition strategy.

Gain­ing con­sis­tent improve­ments in your recruit­ing process requires the con­sis­tent mea­sure­ment of impor­tant met­rics. With­out these met­rics, you are man­ag­ing a recruit­ment team on word of mouth.

You can’t man­age what you can’t measure”

Tak­ing steps towards iden­ti­fy­ing suit­able met­rics that will drive improve­ments in your recruit­ment process can be a daunt­ing task. The sooner you under­stand your can­di­date pipeline by met­rics, the quicker you will achieve recruit­ing targets.

candidate_pipeline_recruiting

Begin­ning with can­di­date ‘sources’:

Job boards: Your job board account will have all the num­ber of job views your jobs have received. They may also pro­vide you with the num­ber of appli­ca­tions or click through rates. Some job boards scrap jobs from your web­site to build their inven­tory and these views can be tracked using google analytics.

Careers site:  Google ana­lyt­ics will have the infor­ma­tion you require to get started. If not, you need to add google ana­lyt­ics to your site ‘Now’ and read this post later. (there is no rea­son not to track your web­site vis­i­tor and behaviors)

Employee refer­rals: If you are not man­ag­ing your refer­ral process in a suit­able sys­tem this can be dif­fi­cult. If you man­age via email it is prob­a­bly time to start count­ing man­u­ally the num­ber of refer­ral candidates.

Social Media: Start with view­ing your career site views source.

Pay per click: All this infor­ma­tion will be avail­able to you via the ser­vice you use to man­age PPC.

SEM: Avail­able through your web ana­lyt­ics account if setup correctly.

Start­ing Point:

Gather 3 months of data if pos­si­ble (2 months will work) and break it out weekly. This will give you a good start­ing point.

When we help com­pa­nies begin this process of ana­lyz­ing their recruit­ment processes the results can be some­what sur­pris­ing. Careers site often result in higher con­ver­sion rates but lit­tle effort is given to the can­di­date con­ver­sion fun­nel at this point. Assump­tions are made with­out the fig­ures to back them up.

Once you have this data, you have a great start­ing point for track­ing improve­ments and direct­ing recruit­ment mar­ket­ing spend. Assign­ing respon­si­bil­ity for these met­rics and improve­ments in con­ver­sion rates will give you a com­pet­i­tive advan­tage in you recruit­ing efforts.

Talk to our Recruit­ment Mar­ket­ing team to dis­cuss how you can apply cus­tom ana­lyt­ics to improve your online can­di­date acquisition.  Email: info[@]zartis.com

We are delighted to announce the launch of our Boston Job Map. This is the first stop on our trip around the globe high­light­ing the best com­pa­nies hir­ing in each location.

Com­pa­nies can add a job to the job map free of charge, along with a link to the com­pa­nies careers site.

Any­one in recruit­ment will know that job dis­cov­ery for can­di­dates is dif­fi­cult. When adding jobs to tra­di­tional job boards recruit­ing pro­fes­sion­als have to con­stantly play with the set­tings to ensure great cov­er­age. The can­di­date selects from a bunch of drop downs and and hope­fully lands on the per­fect role.

Today we are chang­ing that by allow­ing can­di­dates to dis­cover a job, quickly learn about the com­pany and see the job loca­tion (right to the front door of the office).

To ben­e­fit the com­pany and the can­di­date, agen­cies will not be added to the map and dupli­ca­tion of job post­ings is not permitted.

Our goal is to cre­ate ‘A World of jobs’. Join us in our trip around the world to dis­cover the best com­pa­nies hir­ing today.

We’re test­ing a new ser­vice to see if we can reach, engage and con­vert can­di­dates through Twit­ter on mobile.

To do this we built jobfiend.com. It allows com­pa­nies to cre­ate a careers site in a cou­ple of min­utes that’s built for mobile. Not opti­mised or tweaked for mobile, but actu­ally built for mobile. Here were the considerations:

We could not ask can­di­dates to sub­mit a CV/Resume because most peo­ple can’t do this on a mobile.
The text has to be appro­pri­ate for mobile. This doesn’t mean respon­sive design. It means a min­i­mal­ist approach.
There’s no point ask­ing can­di­dates to input a lot of text. We know they won’t do it.

So what are we left with? Tweet sized job descrip­tion and a mobile appli­ca­tion process that’s fast and easy to com­plete. Resumes, screen­ing and inter­views can all fol­low. This is inbound lead gen­er­a­tion for recruit­ment on mobile.

The most recent test was for an online mar­ket­ing intern. We started the cam­paign at 9.30am this morn­ing. We’re fin­ished now and review­ing the results. We gen­er­ated 4532 impres­sions from two cam­paigns. One resulted in an engage­ment rate of 12.9% but none of these com­pleted the appli­ca­tion form. The other had an engage­ment of 2.26% and five(update) seven peo­ple com­pleted the appli­ca­tion. The con­ver­sion rate is some­where between what we usu­ally see on com­pany career sites (high) and job boards (medium).

If you’re inter­ested in mobile recruit­ment and Twit­ter feel free to con­tact me at john (at) zartis.com.

We’re test­ing the best way to Tweet a job. When you break down the con­stituent com­po­nents of a job tweet there are essen­tially four parts: the role, the loca­tion, the com­pany and the call to action. All of these obvi­ously need to fit into 140 char­ac­ters, or less if you want room for a ReTweet.

We think that the role should come first. It’s what is likely to attract the atten­tion of rel­e­vant view­ers. The order­ing of the loca­tion and com­pany are debatable.

Finally, the call to action is the attempt to get the user to click through to the des­ti­na­tion page. This is where can­di­dates are usu­ally dropped into a rab­bit hole. The des­ti­na­tion page is likely a long job descrip­tion that’s painful to read on a mobile. The click to apply is prob­a­bly worse: a bil­lion dol­lar ATS provider that can’t cope with mobile.

Here’s a three step process to help you hire from Twit­ter (which is pri­mar­ily a mobile medium):

Fig­ure out how to struc­ture job Tweets that works for you.
Fig­ure out how to get the Tweet dis­cov­ered by the right peo­ple and engage them.
Ditch your legacy ATS that fails mobile users.

What the num­bers tell us

Over 20% of peo­ple look­ing for jobs are using mobile devices to do so.

This has increased from 10% this time last year.

The expec­ta­tion is 40% of job views to come from mobile devices within 12 months.

Mobile job appli­ca­tions are not increas­ing at the same rate.

Rea­sons

Mobile job views are increas­ing and now account from more than 1/5 of all job views. Logic would sug­gest that mobile job appli­ca­tions would fol­low. Despite the advances in tech­nol­ogy, the busi­ness process for job appli­ca­tions is slow to catch up. An oppor­tu­nity is being missed by employers.

Early adopters have a huge oppor­tu­nity to tar­get the large vol­ume of mobile job views in the war for talent.

What is hap­pen­ing in the job dis­cov­ery channels:

55,000,000 searches monthly for ‘JOBS’ on mobile devices

60% of twit­ter users login via mobile devices

Over 60% of face­book users login via mobile device

Job­fiend lets you cre­ate amaz­ing job descrip­tions and job appli­ca­tions for mobile devices. Remov­ing the CV from the process allows can­di­dates to apply quickly from a mobile device and engages the can­di­dates with the company.

The ques­tion style and the 140 char­ac­ter job appli­ca­tion ensure the recruiter has the rel­e­vant can­di­date infor­ma­tion in a read­able for­mat. The can­di­date is forced to put their best foot for­ward and avoid typ­i­cal CV waffle.

AND PEOPLE LOVE IT

 

As reported in the New York Times in Jan­u­ary, 45% of non entry level posi­tions in Ernst and Young are now filled by employee refer­rals. This is not the first time we have seen high num­bers of refer­rals in com­pa­nies with effi­cient recruit­ing func­tions. Some organ­i­sa­tion we work with are tar­get­ting 50% of new hires to come from refer­rals this year.

Here is an exam­ple of a Zartis Social Refer­ral Suc­cess story.

Refer­rals work for many reasons: 

  • Refer­ral can­di­dates are processed quicker
  • Employ­ees can pro­vide ini­tial ref­er­ences for candidates
  • Employ­ees tend to refer good people
  • Social net­works increase the power of referrals
  • Reten­tion rates are higher
  • Higher can­di­date to hire ratio

With Zartis you can quickly get started with an employee refer­ral pro­gram. Employ­ees can share jobs on their social net­works, track results and help their com­pany hire more people.

Here is how it works:

Keys to suc­cess with Employee Refer­ral programs:

  • Com­mu­ni­ca­tion with employees
  • Employee engage­ment
  • Clear employer brand

Ref­er­ences 

In Hir­ing, a Friend in Need Is a Prospect, Indeed

10 Com­pelling Num­bers That Reveal the Power of Employee Referrals

The oppor­tu­nity in online recruit­ing is hav­ing the abil­ity to track and under­stand your recruit­ing ana­lyt­ics, help­ing you iden­tify oppor­tu­ni­ties in your can­di­date acquisition strategy.

Gain­ing con­sis­tent improve­ments in your recruit­ing process requires the con­sis­tent mea­sure­ment of impor­tant met­rics. With­out these met­rics, you are man­ag­ing a recruit­ment team on word of mouth.

You can’t man­age what you can’t measure”

Tak­ing steps towards iden­ti­fy­ing suit­able met­rics that will drive improve­ments in your recruit­ment process can be a daunt­ing task. The sooner you under­stand your can­di­date pipeline by met­rics, the quicker you will achieve recruit­ing targets.

candidate_pipeline_recruiting

Begin­ning with can­di­date ‘sources’:

Job boards: Your job board account will have all the num­ber of job views your jobs have received. They may also pro­vide you with the num­ber of appli­ca­tions or click through rates. Some job boards scrap jobs from your web­site to build their inven­tory and these views can be tracked using google analytics.

Careers site:  Google ana­lyt­ics will have the infor­ma­tion you require to get started. If not, you need to add google ana­lyt­ics to your site ‘Now’ and read this post later. (there is no rea­son not to track your web­site vis­i­tor and behaviors)

Employee refer­rals: If you are not man­ag­ing your refer­ral process in a suit­able sys­tem this can be dif­fi­cult. If you man­age via email it is prob­a­bly time to start count­ing man­u­ally the num­ber of refer­ral candidates.

Social Media: Start with view­ing your career site views source.

Pay per click: All this infor­ma­tion will be avail­able to you via the ser­vice you use to man­age PPC.

SEM: Avail­able through your web ana­lyt­ics account if setup correctly.

Start­ing Point:

Gather 3 months of data if pos­si­ble (2 months will work) and break it out weekly. This will give you a good start­ing point.

When we help com­pa­nies begin this process of ana­lyz­ing their recruit­ment processes the results can be some­what sur­pris­ing. Careers site often result in higher con­ver­sion rates but lit­tle effort is given to the can­di­date con­ver­sion fun­nel at this point. Assump­tions are made with­out the fig­ures to back them up.

Once you have this data, you have a great start­ing point for track­ing improve­ments and direct­ing recruit­ment mar­ket­ing spend. Assign­ing respon­si­bil­ity for these met­rics and improve­ments in con­ver­sion rates will give you a com­pet­i­tive advan­tage in you recruit­ing efforts.

Talk to our Recruit­ment Mar­ket­ing team to dis­cuss how you can apply cus­tom ana­lyt­ics to improve your online can­di­date acquisition.  Email: info[@]zartis.com

We are delighted to announce the launch of our Boston Job Map. This is the first stop on our trip around the globe high­light­ing the best com­pa­nies hir­ing in each location.

Com­pa­nies can add a job to the job map free of charge, along with a link to the com­pa­nies careers site.

Any­one in recruit­ment will know that job dis­cov­ery for can­di­dates is dif­fi­cult. When adding jobs to tra­di­tional job boards recruit­ing pro­fes­sion­als have to con­stantly play with the set­tings to ensure great cov­er­age. The can­di­date selects from a bunch of drop downs and and hope­fully lands on the per­fect role.

Today we are chang­ing that by allow­ing can­di­dates to dis­cover a job, quickly learn about the com­pany and see the job loca­tion (right to the front door of the office).

To ben­e­fit the com­pany and the can­di­date, agen­cies will not be added to the map and dupli­ca­tion of job post­ings is not permitted.

Our goal is to cre­ate ‘A World of jobs’. Join us in our trip around the world to dis­cover the best com­pa­nies hir­ing today.

We’re test­ing a new ser­vice to see if we can reach, engage and con­vert can­di­dates through Twit­ter on mobile.

To do this we built jobfiend.com. It allows com­pa­nies to cre­ate a careers site in a cou­ple of min­utes that’s built for mobile. Not opti­mised or tweaked for mobile, but actu­ally built for mobile. Here were the considerations:

We could not ask can­di­dates to sub­mit a CV/Resume because most peo­ple can’t do this on a mobile.
The text has to be appro­pri­ate for mobile. This doesn’t mean respon­sive design. It means a min­i­mal­ist approach.
There’s no point ask­ing can­di­dates to input a lot of text. We know they won’t do it.

So what are we left with? Tweet sized job descrip­tion and a mobile appli­ca­tion process that’s fast and easy to com­plete. Resumes, screen­ing and inter­views can all fol­low. This is inbound lead gen­er­a­tion for recruit­ment on mobile.

The most recent test was for an online mar­ket­ing intern. We started the cam­paign at 9.30am this morn­ing. We’re fin­ished now and review­ing the results. We gen­er­ated 4532 impres­sions from two cam­paigns. One resulted in an engage­ment rate of 12.9% but none of these com­pleted the appli­ca­tion form. The other had an engage­ment of 2.26% and five(update) seven peo­ple com­pleted the appli­ca­tion. The con­ver­sion rate is some­where between what we usu­ally see on com­pany career sites (high) and job boards (medium).

If you’re inter­ested in mobile recruit­ment and Twit­ter feel free to con­tact me at john (at) zartis.com.

We’re test­ing the best way to Tweet a job. When you break down the con­stituent com­po­nents of a job tweet there are essen­tially four parts: the role, the loca­tion, the com­pany and the call to action. All of these obvi­ously need to fit into 140 char­ac­ters, or less if you want room for a ReTweet.

We think that the role should come first. It’s what is likely to attract the atten­tion of rel­e­vant view­ers. The order­ing of the loca­tion and com­pany are debatable.

Finally, the call to action is the attempt to get the user to click through to the des­ti­na­tion page. This is where can­di­dates are usu­ally dropped into a rab­bit hole. The des­ti­na­tion page is likely a long job descrip­tion that’s painful to read on a mobile. The click to apply is prob­a­bly worse: a bil­lion dol­lar ATS provider that can’t cope with mobile.

Here’s a three step process to help you hire from Twit­ter (which is pri­mar­ily a mobile medium):

Fig­ure out how to struc­ture job Tweets that works for you.
Fig­ure out how to get the Tweet dis­cov­ered by the right peo­ple and engage them.
Ditch your legacy ATS that fails mobile users.

What the num­bers tell us

Over 20% of peo­ple look­ing for jobs are using mobile devices to do so.

This has increased from 10% this time last year.

The expec­ta­tion is 40% of job views to come from mobile devices within 12 months.

Mobile job appli­ca­tions are not increas­ing at the same rate.

Rea­sons

Mobile job views are increas­ing and now account from more than 1/5 of all job views. Logic would sug­gest that mobile job appli­ca­tions would fol­low. Despite the advances in tech­nol­ogy, the busi­ness process for job appli­ca­tions is slow to catch up. An oppor­tu­nity is being missed by employers.

Early adopters have a huge oppor­tu­nity to tar­get the large vol­ume of mobile job views in the war for talent.

What is hap­pen­ing in the job dis­cov­ery channels:

55,000,000 searches monthly for ‘JOBS’ on mobile devices

60% of twit­ter users login via mobile devices

Over 60% of face­book users login via mobile device

Job­fiend lets you cre­ate amaz­ing job descrip­tions and job appli­ca­tions for mobile devices. Remov­ing the CV from the process allows can­di­dates to apply quickly from a mobile device and engages the can­di­dates with the company.

The ques­tion style and the 140 char­ac­ter job appli­ca­tion ensure the recruiter has the rel­e­vant can­di­date infor­ma­tion in a read­able for­mat. The can­di­date is forced to put their best foot for­ward and avoid typ­i­cal CV waffle.

AND PEOPLE LOVE IT

 

As reported in the New York Times in Jan­u­ary, 45% of non entry level posi­tions in Ernst and Young are now filled by employee refer­rals. This is not the first time we have seen high num­bers of refer­rals in com­pa­nies with effi­cient recruit­ing func­tions. Some organ­i­sa­tion we work with are tar­get­ting 50% of new hires to come from refer­rals this year.

Here is an exam­ple of a Zartis Social Refer­ral Suc­cess story.

Refer­rals work for many reasons: 

  • Refer­ral can­di­dates are processed quicker
  • Employ­ees can pro­vide ini­tial ref­er­ences for candidates
  • Employ­ees tend to refer good people
  • Social net­works increase the power of referrals
  • Reten­tion rates are higher
  • Higher can­di­date to hire ratio

With Zartis you can quickly get started with an employee refer­ral pro­gram. Employ­ees can share jobs on their social net­works, track results and help their com­pany hire more people.

Here is how it works:

Keys to suc­cess with Employee Refer­ral programs:

  • Com­mu­ni­ca­tion with employees
  • Employee engage­ment
  • Clear employer brand

Ref­er­ences 

In Hir­ing, a Friend in Need Is a Prospect, Indeed

10 Com­pelling Num­bers That Reveal the Power of Employee Referrals

The oppor­tu­nity in online recruit­ing is hav­ing the abil­ity to track and under­stand your recruit­ing ana­lyt­ics, help­ing you iden­tify oppor­tu­ni­ties in your can­di­date acquisition strategy.

Gain­ing con­sis­tent improve­ments in your recruit­ing process requires the con­sis­tent mea­sure­ment of impor­tant met­rics. With­out these met­rics, you are man­ag­ing a recruit­ment team on word of mouth.

You can’t man­age what you can’t measure”

Tak­ing steps towards iden­ti­fy­ing suit­able met­rics that will drive improve­ments in your recruit­ment process can be a daunt­ing task. The sooner you under­stand your can­di­date pipeline by met­rics, the quicker you will achieve recruit­ing targets.

candidate_pipeline_recruiting

Begin­ning with can­di­date ‘sources’:

Job boards: Your job board account will have all the num­ber of job views your jobs have received. They may also pro­vide you with the num­ber of appli­ca­tions or click through rates. Some job boards scrap jobs from your web­site to build their inven­tory and these views can be tracked using google analytics.

Careers site:  Google ana­lyt­ics will have the infor­ma­tion you require to get started. If not, you need to add google ana­lyt­ics to your site ‘Now’ and read this post later. (there is no rea­son not to track your web­site vis­i­tor and behaviors)

Employee refer­rals: If you are not man­ag­ing your refer­ral process in a suit­able sys­tem this can be dif­fi­cult. If you man­age via email it is prob­a­bly time to start count­ing man­u­ally the num­ber of refer­ral candidates.

Social Media: Start with view­ing your career site views source.

Pay per click: All this infor­ma­tion will be avail­able to you via the ser­vice you use to man­age PPC.

SEM: Avail­able through your web ana­lyt­ics account if setup correctly.

Start­ing Point:

Gather 3 months of data if pos­si­ble (2 months will work) and break it out weekly. This will give you a good start­ing point.

When we help com­pa­nies begin this process of ana­lyz­ing their recruit­ment processes the results can be some­what sur­pris­ing. Careers site often result in higher con­ver­sion rates but lit­tle effort is given to the can­di­date con­ver­sion fun­nel at this point. Assump­tions are made with­out the fig­ures to back them up.

Once you have this data, you have a great start­ing point for track­ing improve­ments and direct­ing recruit­ment mar­ket­ing spend. Assign­ing respon­si­bil­ity for these met­rics and improve­ments in con­ver­sion rates will give you a com­pet­i­tive advan­tage in you recruit­ing efforts.

Talk to our Recruit­ment Mar­ket­ing team to dis­cuss how you can apply cus­tom ana­lyt­ics to improve your online can­di­date acquisition.  Email: info[@]zartis.com

We are delighted to announce the launch of our Boston Job Map. This is the first stop on our trip around the globe high­light­ing the best com­pa­nies hir­ing in each location.

Com­pa­nies can add a job to the job map free of charge, along with a link to the com­pa­nies careers site.

Any­one in recruit­ment will know that job dis­cov­ery for can­di­dates is dif­fi­cult. When adding jobs to tra­di­tional job boards recruit­ing pro­fes­sion­als have to con­stantly play with the set­tings to ensure great cov­er­age. The can­di­date selects from a bunch of drop downs and and hope­fully lands on the per­fect role.

Today we are chang­ing that by allow­ing can­di­dates to dis­cover a job, quickly learn about the com­pany and see the job loca­tion (right to the front door of the office).

To ben­e­fit the com­pany and the can­di­date, agen­cies will not be added to the map and dupli­ca­tion of job post­ings is not permitted.

Our goal is to cre­ate ‘A World of jobs’. Join us in our trip around the world to dis­cover the best com­pa­nies hir­ing today.

We’re test­ing a new ser­vice to see if we can reach, engage and con­vert can­di­dates through Twit­ter on mobile.

To do this we built jobfiend.com. It allows com­pa­nies to cre­ate a careers site in a cou­ple of min­utes that’s built for mobile. Not opti­mised or tweaked for mobile, but actu­ally built for mobile. Here were the considerations:

We could not ask can­di­dates to sub­mit a CV/Resume because most peo­ple can’t do this on a mobile.
The text has to be appro­pri­ate for mobile. This doesn’t mean respon­sive design. It means a min­i­mal­ist approach.
There’s no point ask­ing can­di­dates to input a lot of text. We know they won’t do it.

So what are we left with? Tweet sized job descrip­tion and a mobile appli­ca­tion process that’s fast and easy to com­plete. Resumes, screen­ing and inter­views can all fol­low. This is inbound lead gen­er­a­tion for recruit­ment on mobile.

The most recent test was for an online mar­ket­ing intern. We started the cam­paign at 9.30am this morn­ing. We’re fin­ished now and review­ing the results. We gen­er­ated 4532 impres­sions from two cam­paigns. One resulted in an engage­ment rate of 12.9% but none of these com­pleted the appli­ca­tion form. The other had an engage­ment of 2.26% and five(update) seven peo­ple com­pleted the appli­ca­tion. The con­ver­sion rate is some­where between what we usu­ally see on com­pany career sites (high) and job boards (medium).

If you’re inter­ested in mobile recruit­ment and Twit­ter feel free to con­tact me at john (at) zartis.com.

We’re test­ing the best way to Tweet a job. When you break down the con­stituent com­po­nents of a job tweet there are essen­tially four parts: the role, the loca­tion, the com­pany and the call to action. All of these obvi­ously need to fit into 140 char­ac­ters, or less if you want room for a ReTweet.

We think that the role should come first. It’s what is likely to attract the atten­tion of rel­e­vant view­ers. The order­ing of the loca­tion and com­pany are debatable.

Finally, the call to action is the attempt to get the user to click through to the des­ti­na­tion page. This is where can­di­dates are usu­ally dropped into a rab­bit hole. The des­ti­na­tion page is likely a long job descrip­tion that’s painful to read on a mobile. The click to apply is prob­a­bly worse: a bil­lion dol­lar ATS provider that can’t cope with mobile.

Here’s a three step process to help you hire from Twit­ter (which is pri­mar­ily a mobile medium):

Fig­ure out how to struc­ture job Tweets that works for you.
Fig­ure out how to get the Tweet dis­cov­ered by the right peo­ple and engage them.
Ditch your legacy ATS that fails mobile users.

What the num­bers tell us

Over 20% of peo­ple look­ing for jobs are using mobile devices to do so.

This has increased from 10% this time last year.

The expec­ta­tion is 40% of job views to come from mobile devices within 12 months.

Mobile job appli­ca­tions are not increas­ing at the same rate.

Rea­sons

Mobile job views are increas­ing and now account from more than 1/5 of all job views. Logic would sug­gest that mobile job appli­ca­tions would fol­low. Despite the advances in tech­nol­ogy, the busi­ness process for job appli­ca­tions is slow to catch up. An oppor­tu­nity is being missed by employers.

Early adopters have a huge oppor­tu­nity to tar­get the large vol­ume of mobile job views in the war for talent.

What is hap­pen­ing in the job dis­cov­ery channels:

55,000,000 searches monthly for ‘JOBS’ on mobile devices

60% of twit­ter users login via mobile devices

Over 60% of face­book users login via mobile device

Job­fiend lets you cre­ate amaz­ing job descrip­tions and job appli­ca­tions for mobile devices. Remov­ing the CV from the process allows can­di­dates to apply quickly from a mobile device and engages the can­di­dates with the company.

The ques­tion style and the 140 char­ac­ter job appli­ca­tion ensure the recruiter has the rel­e­vant can­di­date infor­ma­tion in a read­able for­mat. The can­di­date is forced to put their best foot for­ward and avoid typ­i­cal CV waffle.

AND PEOPLE LOVE IT

 

As reported in the New York Times in Jan­u­ary, 45% of non entry level posi­tions in Ernst and Young are now filled by employee refer­rals. This is not the first time we have seen high num­bers of refer­rals in com­pa­nies with effi­cient recruit­ing func­tions. Some organ­i­sa­tion we work with are tar­get­ting 50% of new hires to come from refer­rals this year.

Here is an exam­ple of a Zartis Social Refer­ral Suc­cess story.

Refer­rals work for many reasons: 

  • Refer­ral can­di­dates are processed quicker
  • Employ­ees can pro­vide ini­tial ref­er­ences for candidates
  • Employ­ees tend to refer good people
  • Social net­works increase the power of referrals
  • Reten­tion rates are higher
  • Higher can­di­date to hire ratio

With Zartis you can quickly get started with an employee refer­ral pro­gram. Employ­ees can share jobs on their social net­works, track results and help their com­pany hire more people.

Here is how it works:

Keys to suc­cess with Employee Refer­ral programs:

  • Com­mu­ni­ca­tion with employees
  • Employee engage­ment
  • Clear employer brand

Ref­er­ences 

In Hir­ing, a Friend in Need Is a Prospect, Indeed

10 Com­pelling Num­bers That Reveal the Power of Employee Referrals

The oppor­tu­nity in online recruit­ing is hav­ing the abil­ity to track and under­stand your recruit­ing ana­lyt­ics, help­ing you iden­tify oppor­tu­ni­ties in your can­di­date acquisition strategy.

Gain­ing con­sis­tent improve­ments in your recruit­ing process requires the con­sis­tent mea­sure­ment of impor­tant met­rics. With­out these met­rics, you are man­ag­ing a recruit­ment team on word of mouth.

You can’t man­age what you can’t measure”

Tak­ing steps towards iden­ti­fy­ing suit­able met­rics that will drive improve­ments in your recruit­ment process can be a daunt­ing task. The sooner you under­stand your can­di­date pipeline by met­rics, the quicker you will achieve recruit­ing targets.

candidate_pipeline_recruiting

Begin­ning with can­di­date ‘sources’:

Job boards: Your job board account will have all the num­ber of job views your jobs have received. They may also pro­vide you with the num­ber of appli­ca­tions or click through rates. Some job boards scrap jobs from your web­site to build their inven­tory and these views can be tracked using google analytics.

Careers site:  Google ana­lyt­ics will have the infor­ma­tion you require to get started. If not, you need to add google ana­lyt­ics to your site ‘Now’ and read this post later. (there is no rea­son not to track your web­site vis­i­tor and behaviors)

Employee refer­rals: If you are not man­ag­ing your refer­ral process in a suit­able sys­tem this can be dif­fi­cult. If you man­age via email it is prob­a­bly time to start count­ing man­u­ally the num­ber of refer­ral candidates.

Social Media: Start with view­ing your career site views source.

Pay per click: All this infor­ma­tion will be avail­able to you via the ser­vice you use to man­age PPC.

SEM: Avail­able through your web ana­lyt­ics account if setup correctly.

Start­ing Point:

Gather 3 months of data if pos­si­ble (2 months will work) and break it out weekly. This will give you a good start­ing point.

When we help com­pa­nies begin this process of ana­lyz­ing their recruit­ment processes the results can be some­what sur­pris­ing. Careers site often result in higher con­ver­sion rates but lit­tle effort is given to the can­di­date con­ver­sion fun­nel at this point. Assump­tions are made with­out the fig­ures to back them up.

Once you have this data, you have a great start­ing point for track­ing improve­ments and direct­ing recruit­ment mar­ket­ing spend. Assign­ing respon­si­bil­ity for these met­rics and improve­ments in con­ver­sion rates will give you a com­pet­i­tive advan­tage in you recruit­ing efforts.

Talk to our Recruit­ment Mar­ket­ing team to dis­cuss how you can apply cus­tom ana­lyt­ics to improve your online can­di­date acquisition.  Email: info[@]zartis.com

We are delighted to announce the launch of our Boston Job Map. This is the first stop on our trip around the globe high­light­ing the best com­pa­nies hir­ing in each location.

Com­pa­nies can add a job to the job map free of charge, along with a link to the com­pa­nies careers site.

Any­one in recruit­ment will know that job dis­cov­ery for can­di­dates is dif­fi­cult. When adding jobs to tra­di­tional job boards recruit­ing pro­fes­sion­als have to con­stantly play with the set­tings to ensure great cov­er­age. The can­di­date selects from a bunch of drop downs and and hope­fully lands on the per­fect role.

Today we are chang­ing that by allow­ing can­di­dates to dis­cover a job, quickly learn about the com­pany and see the job loca­tion (right to the front door of the office).

To ben­e­fit the com­pany and the can­di­date, agen­cies will not be added to the map and dupli­ca­tion of job post­ings is not permitted.

Our goal is to cre­ate ‘A World of jobs’. Join us in our trip around the world to dis­cover the best com­pa­nies hir­ing today.

We’re test­ing a new ser­vice to see if we can reach, engage and con­vert can­di­dates through Twit­ter on mobile.

To do this we built jobfiend.com. It allows com­pa­nies to cre­ate a careers site in a cou­ple of min­utes that’s built for mobile. Not opti­mised or tweaked for mobile, but actu­ally built for mobile. Here were the considerations:

We could not ask can­di­dates to sub­mit a CV/Resume because most peo­ple can’t do this on a mobile.
The text has to be appro­pri­ate for mobile. This doesn’t mean respon­sive design. It means a min­i­mal­ist approach.
There’s no point ask­ing can­di­dates to input a lot of text. We know they won’t do it.

So what are we left with? Tweet sized job descrip­tion and a mobile appli­ca­tion process that’s fast and easy to com­plete. Resumes, screen­ing and inter­views can all fol­low. This is inbound lead gen­er­a­tion for recruit­ment on mobile.

The most recent test was for an online mar­ket­ing intern. We started the cam­paign at 9.30am this morn­ing. We’re fin­ished now and review­ing the results. We gen­er­ated 4532 impres­sions from two cam­paigns. One resulted in an engage­ment rate of 12.9% but none of these com­pleted the appli­ca­tion form. The other had an engage­ment of 2.26% and five(update) seven peo­ple com­pleted the appli­ca­tion. The con­ver­sion rate is some­where between what we usu­ally see on com­pany career sites (high) and job boards (medium).

If you’re inter­ested in mobile recruit­ment and Twit­ter feel free to con­tact me at john (at) zartis.com.

We’re test­ing the best way to Tweet a job. When you break down the con­stituent com­po­nents of a job tweet there are essen­tially four parts: the role, the loca­tion, the com­pany and the call to action. All of these obvi­ously need to fit into 140 char­ac­ters, or less if you want room for a ReTweet.

We think that the role should come first. It’s what is likely to attract the atten­tion of rel­e­vant view­ers. The order­ing of the loca­tion and com­pany are debatable.

Finally, the call to action is the attempt to get the user to click through to the des­ti­na­tion page. This is where can­di­dates are usu­ally dropped into a rab­bit hole. The des­ti­na­tion page is likely a long job descrip­tion that’s painful to read on a mobile. The click to apply is prob­a­bly worse: a bil­lion dol­lar ATS provider that can’t cope with mobile.

Here’s a three step process to help you hire from Twit­ter (which is pri­mar­ily a mobile medium):

Fig­ure out how to struc­ture job Tweets that works for you.
Fig­ure out how to get the Tweet dis­cov­ered by the right peo­ple and engage them.
Ditch your legacy ATS that fails mobile users.

What the num­bers tell us

Over 20% of peo­ple look­ing for jobs are using mobile devices to do so.

This has increased from 10% this time last year.

The expec­ta­tion is 40% of job views to come from mobile devices within 12 months.

Mobile job appli­ca­tions are not increas­ing at the same rate.

Rea­sons

Mobile job views are increas­ing and now account from more than 1/5 of all job views. Logic would sug­gest that mobile job appli­ca­tions would fol­low. Despite the advances in tech­nol­ogy, the busi­ness process for job appli­ca­tions is slow to catch up. An oppor­tu­nity is being missed by employers.

Early adopters have a huge oppor­tu­nity to tar­get the large vol­ume of mobile job views in the war for talent.

What is hap­pen­ing in the job dis­cov­ery channels:

55,000,000 searches monthly for ‘JOBS’ on mobile devices

60% of twit­ter users login via mobile devices

Over 60% of face­book users login via mobile device

Job­fiend lets you cre­ate amaz­ing job descrip­tions and job appli­ca­tions for mobile devices. Remov­ing the CV from the process allows can­di­dates to apply quickly from a mobile device and engages the can­di­dates with the company.

The ques­tion style and the 140 char­ac­ter job appli­ca­tion ensure the recruiter has the rel­e­vant can­di­date infor­ma­tion in a read­able for­mat. The can­di­date is forced to put their best foot for­ward and avoid typ­i­cal CV waffle.

AND PEOPLE LOVE IT

 

As reported in the New York Times in Jan­u­ary, 45% of non entry level posi­tions in Ernst and Young are now filled by employee refer­rals. This is not the first time we have seen high num­bers of refer­rals in com­pa­nies with effi­cient recruit­ing func­tions. Some organ­i­sa­tion we work with are tar­get­ting 50% of new hires to come from refer­rals this year.

Here is an exam­ple of a Zartis Social Refer­ral Suc­cess story.

Refer­rals work for many reasons: 

  • Refer­ral can­di­dates are processed quicker
  • Employ­ees can pro­vide ini­tial ref­er­ences for candidates
  • Employ­ees tend to refer good people
  • Social net­works increase the power of referrals
  • Reten­tion rates are higher
  • Higher can­di­date to hire ratio

With Zartis you can quickly get started with an employee refer­ral pro­gram. Employ­ees can share jobs on their social net­works, track results and help their com­pany hire more people.

Here is how it works:

Keys to suc­cess with Employee Refer­ral programs:

  • Com­mu­ni­ca­tion with employees
  • Employee engage­ment
  • Clear employer brand

Ref­er­ences 

In Hir­ing, a Friend in Need Is a Prospect, Indeed

10 Com­pelling Num­bers That Reveal the Power of Employee Referrals

The oppor­tu­nity in online recruit­ing is hav­ing the abil­ity to track and under­stand your recruit­ing ana­lyt­ics, help­ing you iden­tify oppor­tu­ni­ties in your can­di­date acquisition strategy.

Gain­ing con­sis­tent improve­ments in your recruit­ing process requires the con­sis­tent mea­sure­ment of impor­tant met­rics. With­out these met­rics, you are man­ag­ing a recruit­ment team on word of mouth.

You can’t man­age what you can’t measure”

Tak­ing steps towards iden­ti­fy­ing suit­able met­rics that will drive improve­ments in your recruit­ment process can be a daunt­ing task. The sooner you under­stand your can­di­date pipeline by met­rics, the quicker you will achieve recruit­ing targets.

candidate_pipeline_recruiting

Begin­ning with can­di­date ‘sources’:

Job boards: Your job board account will have all the num­ber of job views your jobs have received. They may also pro­vide you with the num­ber of appli­ca­tions or click through rates. Some job boards scrap jobs from your web­site to build their inven­tory and these views can be tracked using google analytics.

Careers site:  Google ana­lyt­ics will have the infor­ma­tion you require to get started. If not, you need to add google ana­lyt­ics to your site ‘Now’ and read this post later. (there is no rea­son not to track your web­site vis­i­tor and behaviors)

Employee refer­rals: If you are not man­ag­ing your refer­ral process in a suit­able sys­tem this can be dif­fi­cult. If you man­age via email it is prob­a­bly time to start count­ing man­u­ally the num­ber of refer­ral candidates.

Social Media: Start with view­ing your career site views source.

Pay per click: All this infor­ma­tion will be avail­able to you via the ser­vice you use to man­age PPC.

SEM: Avail­able through your web ana­lyt­ics account if setup correctly.

Start­ing Point:

Gather 3 months of data if pos­si­ble (2 months will work) and break it out weekly. This will give you a good start­ing point.

When we help com­pa­nies begin this process of ana­lyz­ing their recruit­ment processes the results can be some­what sur­pris­ing. Careers site often result in higher con­ver­sion rates but lit­tle effort is given to the can­di­date con­ver­sion fun­nel at this point. Assump­tions are made with­out the fig­ures to back them up.

Once you have this data, you have a great start­ing point for track­ing improve­ments and direct­ing recruit­ment mar­ket­ing spend. Assign­ing respon­si­bil­ity for these met­rics and improve­ments in con­ver­sion rates will give you a com­pet­i­tive advan­tage in you recruit­ing efforts.

Talk to our Recruit­ment Mar­ket­ing team to dis­cuss how you can apply cus­tom ana­lyt­ics to improve your online can­di­date acquisition.  Email: info[@]zartis.com

We are delighted to announce the launch of our Boston Job Map. This is the first stop on our trip around the globe high­light­ing the best com­pa­nies hir­ing in each location.

Com­pa­nies can add a job to the job map free of charge, along with a link to the com­pa­nies careers site.

Any­one in recruit­ment will know that job dis­cov­ery for can­di­dates is dif­fi­cult. When adding jobs to tra­di­tional job boards recruit­ing pro­fes­sion­als have to con­stantly play with the set­tings to ensure great cov­er­age. The can­di­date selects from a bunch of drop downs and and hope­fully lands on the per­fect role.

Today we are chang­ing that by allow­ing can­di­dates to dis­cover a job, quickly learn about the com­pany and see the job loca­tion (right to the front door of the office).

To ben­e­fit the com­pany and the can­di­date, agen­cies will not be added to the map and dupli­ca­tion of job post­ings is not permitted.

Our goal is to cre­ate ‘A World of jobs’. Join us in our trip around the world to dis­cover the best com­pa­nies hir­ing today.

We’re test­ing a new ser­vice to see if we can reach, engage and con­vert can­di­dates through Twit­ter on mobile.

To do this we built jobfiend.com. It allows com­pa­nies to cre­ate a careers site in a cou­ple of min­utes that’s built for mobile. Not opti­mised or tweaked for mobile, but actu­ally built for mobile. Here were the considerations:

We could not ask can­di­dates to sub­mit a CV/Resume because most peo­ple can’t do this on a mobile.
The text has to be appro­pri­ate for mobile. This doesn’t mean respon­sive design. It means a min­i­mal­ist approach.
There’s no point ask­ing can­di­dates to input a lot of text. We know they won’t do it.

So what are we left with? Tweet sized job descrip­tion and a mobile appli­ca­tion process that’s fast and easy to com­plete. Resumes, screen­ing and inter­views can all fol­low. This is inbound lead gen­er­a­tion for recruit­ment on mobile.

The most recent test was for an online mar­ket­ing intern. We started the cam­paign at 9.30am this morn­ing. We’re fin­ished now and review­ing the results. We gen­er­ated 4532 impres­sions from two cam­paigns. One resulted in an engage­ment rate of 12.9% but none of these com­pleted the appli­ca­tion form. The other had an engage­ment of 2.26% and five(update) seven peo­ple com­pleted the appli­ca­tion. The con­ver­sion rate is some­where between what we usu­ally see on com­pany career sites (high) and job boards (medium).

If you’re inter­ested in mobile recruit­ment and Twit­ter feel free to con­tact me at john (at) zartis.com.

We’re test­ing the best way to Tweet a job. When you break down the con­stituent com­po­nents of a job tweet there are essen­tially four parts: the role, the loca­tion, the com­pany and the call to action. All of these obvi­ously need to fit into 140 char­ac­ters, or less if you want room for a ReTweet.

We think that the role should come first. It’s what is likely to attract the atten­tion of rel­e­vant view­ers. The order­ing of the loca­tion and com­pany are debatable.

Finally, the call to action is the attempt to get the user to click through to the des­ti­na­tion page. This is where can­di­dates are usu­ally dropped into a rab­bit hole. The des­ti­na­tion page is likely a long job descrip­tion that’s painful to read on a mobile. The click to apply is prob­a­bly worse: a bil­lion dol­lar ATS provider that can’t cope with mobile.

Here’s a three step process to help you hire from Twit­ter (which is pri­mar­ily a mobile medium):

Fig­ure out how to struc­ture job Tweets that works for you.
Fig­ure out how to get the Tweet dis­cov­ered by the right peo­ple and engage them.
Ditch your legacy ATS that fails mobile users.

What the num­bers tell us

Over 20% of peo­ple look­ing for jobs are using mobile devices to do so.

This has increased from 10% this time last year.

The expec­ta­tion is 40% of job views to come from mobile devices within 12 months.

Mobile job appli­ca­tions are not increas­ing at the same rate.

Rea­sons

Mobile job views are increas­ing and now account from more than 1/5 of all job views. Logic would sug­gest that mobile job appli­ca­tions would fol­low. Despite the advances in tech­nol­ogy, the busi­ness process for job appli­ca­tions is slow to catch up. An oppor­tu­nity is being missed by employers.

Early adopters have a huge oppor­tu­nity to tar­get the large vol­ume of mobile job views in the war for talent.

What is hap­pen­ing in the job dis­cov­ery channels:

55,000,000 searches monthly for ‘JOBS’ on mobile devices

60% of twit­ter users login via mobile devices

Over 60% of face­book users login via mobile device

Job­fiend lets you cre­ate amaz­ing job descrip­tions and job appli­ca­tions for mobile devices. Remov­ing the CV from the process allows can­di­dates to apply quickly from a mobile device and engages the can­di­dates with the company.

The ques­tion style and the 140 char­ac­ter job appli­ca­tion ensure the recruiter has the rel­e­vant can­di­date infor­ma­tion in a read­able for­mat. The can­di­date is forced to put their best foot for­ward and avoid typ­i­cal CV waffle.

AND PEOPLE LOVE IT

 

As reported in the New York Times in Jan­u­ary, 45% of non entry level posi­tions in Ernst and Young are now filled by employee refer­rals. This is not the first time we have seen high num­bers of refer­rals in com­pa­nies with effi­cient recruit­ing func­tions. Some organ­i­sa­tion we work with are tar­get­ting 50% of new hires to come from refer­rals this year.

Here is an exam­ple of a Zartis Social Refer­ral Suc­cess story.

Refer­rals work for many reasons: 

  • Refer­ral can­di­dates are processed quicker
  • Employ­ees can pro­vide ini­tial ref­er­ences for candidates
  • Employ­ees tend to refer good people
  • Social net­works increase the power of referrals
  • Reten­tion rates are higher
  • Higher can­di­date to hire ratio

With Zartis you can quickly get started with an employee refer­ral pro­gram. Employ­ees can share jobs on their social net­works, track results and help their com­pany hire more people.

Here is how it works:

Keys to suc­cess with Employee Refer­ral programs:

  • Com­mu­ni­ca­tion with employees
  • Employee engage­ment
  • Clear employer brand

Ref­er­ences 

In Hir­ing, a Friend in Need Is a Prospect, Indeed

10 Com­pelling Num­bers That Reveal the Power of Employee Referrals

The oppor­tu­nity in online recruit­ing is hav­ing the abil­ity to track and under­stand your recruit­ing ana­lyt­ics, help­ing you iden­tify oppor­tu­ni­ties in your can­di­date acquisition strategy.

Gain­ing con­sis­tent improve­ments in your recruit­ing process requires the con­sis­tent mea­sure­ment of impor­tant met­rics. With­out these met­rics, you are man­ag­ing a recruit­ment team on word of mouth.

You can’t man­age what you can’t measure”

Tak­ing steps towards iden­ti­fy­ing suit­able met­rics that will drive improve­ments in your recruit­ment process can be a daunt­ing task. The sooner you under­stand your can­di­date pipeline by met­rics, the quicker you will achieve recruit­ing targets.

candidate_pipeline_recruiting

Begin­ning with can­di­date ‘sources’:

Job boards: Your job board account will have all the num­ber of job views your jobs have received. They may also pro­vide you with the num­ber of appli­ca­tions or click through rates. Some job boards scrap jobs from your web­site to build their inven­tory and these views can be tracked using google analytics.

Careers site:  Google ana­lyt­ics will have the infor­ma­tion you require to get started. If not, you need to add google ana­lyt­ics to your site ‘Now’ and read this post later. (there is no rea­son not to track your web­site vis­i­tor and behaviors)

Employee refer­rals: If you are not man­ag­ing your refer­ral process in a suit­able sys­tem this can be dif­fi­cult. If you man­age via email it is prob­a­bly time to start count­ing man­u­ally the num­ber of refer­ral candidates.

Social Media: Start with view­ing your career site views source.

Pay per click: All this infor­ma­tion will be avail­able to you via the ser­vice you use to man­age PPC.

SEM: Avail­able through your web ana­lyt­ics account if setup correctly.

Start­ing Point:

Gather 3 months of data if pos­si­ble (2 months will work) and break it out weekly. This will give you a good start­ing point.

When we help com­pa­nies begin this process of ana­lyz­ing their recruit­ment processes the results can be some­what sur­pris­ing. Careers site often result in higher con­ver­sion rates but lit­tle effort is given to the can­di­date con­ver­sion fun­nel at this point. Assump­tions are made with­out the fig­ures to back them up.

Once you have this data, you have a great start­ing point for track­ing improve­ments and direct­ing recruit­ment mar­ket­ing spend. Assign­ing respon­si­bil­ity for these met­rics and improve­ments in con­ver­sion rates will give you a com­pet­i­tive advan­tage in you recruit­ing efforts.

Talk to our Recruit­ment Mar­ket­ing team to dis­cuss how you can apply cus­tom ana­lyt­ics to improve your online can­di­date acquisition.  Email: info[@]zartis.com

We are delighted to announce the launch of our Boston Job Map. This is the first stop on our trip around the globe high­light­ing the best com­pa­nies hir­ing in each location.

Com­pa­nies can add a job to the job map free of charge, along with a link to the com­pa­nies careers site.

Any­one in recruit­ment will know that job dis­cov­ery for can­di­dates is dif­fi­cult. When adding jobs to tra­di­tional job boards recruit­ing pro­fes­sion­als have to con­stantly play with the set­tings to ensure great cov­er­age. The can­di­date selects from a bunch of drop downs and and hope­fully lands on the per­fect role.

Today we are chang­ing that by allow­ing can­di­dates to dis­cover a job, quickly learn about the com­pany and see the job loca­tion (right to the front door of the office).

To ben­e­fit the com­pany and the can­di­date, agen­cies will not be added to the map and dupli­ca­tion of job post­ings is not permitted.

Our goal is to cre­ate ‘A World of jobs’. Join us in our trip around the world to dis­cover the best com­pa­nies hir­ing today.

We’re test­ing a new ser­vice to see if we can reach, engage and con­vert can­di­dates through Twit­ter on mobile.

To do this we built jobfiend.com. It allows com­pa­nies to cre­ate a careers site in a cou­ple of min­utes that’s built for mobile. Not opti­mised or tweaked for mobile, but actu­ally built for mobile. Here were the considerations:

We could not ask can­di­dates to sub­mit a CV/Resume because most peo­ple can’t do this on a mobile.
The text has to be appro­pri­ate for mobile. This doesn’t mean respon­sive design. It means a min­i­mal­ist approach.
There’s no point ask­ing can­di­dates to input a lot of text. We know they won’t do it.

So what are we left with? Tweet sized job descrip­tion and a mobile appli­ca­tion process that’s fast and easy to com­plete. Resumes, screen­ing and inter­views can all fol­low. This is inbound lead gen­er­a­tion for recruit­ment on mobile.

The most recent test was for an online mar­ket­ing intern. We started the cam­paign at 9.30am this morn­ing. We’re fin­ished now and review­ing the results. We gen­er­ated 4532 impres­sions from two cam­paigns. One resulted in an engage­ment rate of 12.9% but none of these com­pleted the appli­ca­tion form. The other had an engage­ment of 2.26% and five(update) seven peo­ple com­pleted the appli­ca­tion. The con­ver­sion rate is some­where between what we usu­ally see on com­pany career sites (high) and job boards (medium).

If you’re inter­ested in mobile recruit­ment and Twit­ter feel free to con­tact me at john (at) zartis.com.

We’re test­ing the best way to Tweet a job. When you break down the con­stituent com­po­nents of a job tweet there are essen­tially four parts: the role, the loca­tion, the com­pany and the call to action. All of these obvi­ously need to fit into 140 char­ac­ters, or less if you want room for a ReTweet.

We think that the role should come first. It’s what is likely to attract the atten­tion of rel­e­vant view­ers. The order­ing of the loca­tion and com­pany are debatable.

Finally, the call to action is the attempt to get the user to click through to the des­ti­na­tion page. This is where can­di­dates are usu­ally dropped into a rab­bit hole. The des­ti­na­tion page is likely a long job descrip­tion that’s painful to read on a mobile. The click to apply is prob­a­bly worse: a bil­lion dol­lar ATS provider that can’t cope with mobile.

Here’s a three step process to help you hire from Twit­ter (which is pri­mar­ily a mobile medium):

Fig­ure out how to struc­ture job Tweets that works for you.
Fig­ure out how to get the Tweet dis­cov­ered by the right peo­ple and engage them.
Ditch your legacy ATS that fails mobile users.

What the num­bers tell us

Over 20% of peo­ple look­ing for jobs are using mobile devices to do so.

This has increased from 10% this time last year.

The expec­ta­tion is 40% of job views to come from mobile devices within 12 months.

Mobile job appli­ca­tions are not increas­ing at the same rate.

Rea­sons

Mobile job views are increas­ing and now account from more than 1/5 of all job views. Logic would sug­gest that mobile job appli­ca­tions would fol­low. Despite the advances in tech­nol­ogy, the busi­ness process for job appli­ca­tions is slow to catch up. An oppor­tu­nity is being missed by employers.

Early adopters have a huge oppor­tu­nity to tar­get the large vol­ume of mobile job views in the war for talent.

What is hap­pen­ing in the job dis­cov­ery channels:

55,000,000 searches monthly for ‘JOBS’ on mobile devices

60% of twit­ter users login via mobile devices

Over 60% of face­book users login via mobile device

Job­fiend lets you cre­ate amaz­ing job descrip­tions and job appli­ca­tions for mobile devices. Remov­ing the CV from the process allows can­di­dates to apply quickly from a mobile device and engages the can­di­dates with the company.

The ques­tion style and the 140 char­ac­ter job appli­ca­tion ensure the recruiter has the rel­e­vant can­di­date infor­ma­tion in a read­able for­mat. The can­di­date is forced to put their best foot for­ward and avoid typ­i­cal CV waffle.

AND PEOPLE LOVE IT

 

As reported in the New York Times in Jan­u­ary, 45% of non entry level posi­tions in Ernst and Young are now filled by employee refer­rals. This is not the first time we have seen high num­bers of refer­rals in com­pa­nies with effi­cient recruit­ing func­tions. Some organ­i­sa­tion we work with are tar­get­ting 50% of new hires to come from refer­rals this year.

Here is an exam­ple of a Zartis Social Refer­ral Suc­cess story.

Refer­rals work for many reasons: 

  • Refer­ral can­di­dates are processed quicker
  • Employ­ees can pro­vide ini­tial ref­er­ences for candidates
  • Employ­ees tend to refer good people
  • Social net­works increase the power of referrals
  • Reten­tion rates are higher
  • Higher can­di­date to hire ratio

With Zartis you can quickly get started with an employee refer­ral pro­gram. Employ­ees can share jobs on their social net­works, track results and help their com­pany hire more people.

Here is how it works:

Keys to suc­cess with Employee Refer­ral programs:

  • Com­mu­ni­ca­tion with employees
  • Employee engage­ment
  • Clear employer brand

Ref­er­ences 

In Hir­ing, a Friend in Need Is a Prospect, Indeed

10 Com­pelling Num­bers That Reveal the Power of Employee Referrals

The oppor­tu­nity in online recruit­ing is hav­ing the abil­ity to track and under­stand your recruit­ing ana­lyt­ics, help­ing you iden­tify oppor­tu­ni­ties in your can­di­date acquisition strategy.

Gain­ing con­sis­tent improve­ments in your recruit­ing process requires the con­sis­tent mea­sure­ment of impor­tant met­rics. With­out these met­rics, you are man­ag­ing a recruit­ment team on word of mouth.

You can’t man­age what you can’t measure”

Tak­ing steps towards iden­ti­fy­ing suit­able met­rics that will drive improve­ments in your recruit­ment process can be a daunt­ing task. The sooner you under­stand your can­di­date pipeline by met­rics, the quicker you will achieve recruit­ing targets.

candidate_pipeline_recruiting

Begin­ning with can­di­date ‘sources’:

Job boards: Your job board account will have all the num­ber of job views your jobs have received. They may also pro­vide you with the num­ber of appli­ca­tions or click through rates. Some job boards scrap jobs from your web­site to build their inven­tory and these views can be tracked using google analytics.

Careers site:  Google ana­lyt­ics will have the infor­ma­tion you require to get started. If not, you need to add google ana­lyt­ics to your site ‘Now’ and read this post later. (there is no rea­son not to track your web­site vis­i­tor and behaviors)

Employee refer­rals: If you are not man­ag­ing your refer­ral process in a suit­able sys­tem this can be dif­fi­cult. If you man­age via email it is prob­a­bly time to start count­ing man­u­ally the num­ber of refer­ral candidates.

Social Media: Start with view­ing your career site views source.

Pay per click: All this infor­ma­tion will be avail­able to you via the ser­vice you use to man­age PPC.

SEM: Avail­able through your web ana­lyt­ics account if setup correctly.

Start­ing Point:

Gather 3 months of data if pos­si­ble (2 months will work) and break it out weekly. This will give you a good start­ing point.

When we help com­pa­nies begin this process of ana­lyz­ing their recruit­ment processes the results can be some­what sur­pris­ing. Careers site often result in higher con­ver­sion rates but lit­tle effort is given to the can­di­date con­ver­sion fun­nel at this point. Assump­tions are made with­out the fig­ures to back them up.

Once you have this data, you have a great start­ing point for track­ing improve­ments and direct­ing recruit­ment mar­ket­ing spend. Assign­ing respon­si­bil­ity for these met­rics and improve­ments in con­ver­sion rates will give you a com­pet­i­tive advan­tage in you recruit­ing efforts.

Talk to our Recruit­ment Mar­ket­ing team to dis­cuss how you can apply cus­tom ana­lyt­ics to improve your online can­di­date acquisition.  Email: info[@]zartis.com

We are delighted to announce the launch of our Boston Job Map. This is the first stop on our trip around the globe high­light­ing the best com­pa­nies hir­ing in each location.

Com­pa­nies can add a job to the job map free of charge, along with a link to the com­pa­nies careers site.

Any­one in recruit­ment will know that job dis­cov­ery for can­di­dates is dif­fi­cult. When adding jobs to tra­di­tional job boards recruit­ing pro­fes­sion­als have to con­stantly play with the set­tings to ensure great cov­er­age. The can­di­date selects from a bunch of drop downs and and hope­fully lands on the per­fect role.

Today we are chang­ing that by allow­ing can­di­dates to dis­cover a job, quickly learn about the com­pany and see the job loca­tion (right to the front door of the office).

To ben­e­fit the com­pany and the can­di­date, agen­cies will not be added to the map and dupli­ca­tion of job post­ings is not permitted.

Our goal is to cre­ate ‘A World of jobs’. Join us in our trip around the world to dis­cover the best com­pa­nies hir­ing today.

We’re test­ing a new ser­vice to see if we can reach, engage and con­vert can­di­dates through Twit­ter on mobile.

To do this we built jobfiend.com. It allows com­pa­nies to cre­ate a careers site in a cou­ple of min­utes that’s built for mobile. Not opti­mised or tweaked for mobile, but actu­ally built for mobile. Here were the considerations:

We could not ask can­di­dates to sub­mit a CV/Resume because most peo­ple can’t do this on a mobile.
The text has to be appro­pri­ate for mobile. This doesn’t mean respon­sive design. It means a min­i­mal­ist approach.
There’s no point ask­ing can­di­dates to input a lot of text. We know they won’t do it.

So what are we left with? Tweet sized job descrip­tion and a mobile appli­ca­tion process that’s fast and easy to com­plete. Resumes, screen­ing and inter­views can all fol­low. This is inbound lead gen­er­a­tion for recruit­ment on mobile.

The most recent test was for an online mar­ket­ing intern. We started the cam­paign at 9.30am this morn­ing. We’re fin­ished now and review­ing the results. We gen­er­ated 4532 impres­sions from two cam­paigns. One resulted in an engage­ment rate of 12.9% but none of these com­pleted the appli­ca­tion form. The other had an engage­ment of 2.26% and five(update) seven peo­ple com­pleted the appli­ca­tion. The con­ver­sion rate is some­where between what we usu­ally see on com­pany career sites (high) and job boards (medium).

If you’re inter­ested in mobile recruit­ment and Twit­ter feel free to con­tact me at john (at) zartis.com.

We’re test­ing the best way to Tweet a job. When you break down the con­stituent com­po­nents of a job tweet there are essen­tially four parts: the role, the loca­tion, the com­pany and the call to action. All of these obvi­ously need to fit into 140 char­ac­ters, or less if you want room for a ReTweet.

We think that the role should come first. It’s what is likely to attract the atten­tion of rel­e­vant view­ers. The order­ing of the loca­tion and com­pany are debatable.

Finally, the call to action is the attempt to get the user to click through to the des­ti­na­tion page. This is where can­di­dates are usu­ally dropped into a rab­bit hole. The des­ti­na­tion page is likely a long job descrip­tion that’s painful to read on a mobile. The click to apply is prob­a­bly worse: a bil­lion dol­lar ATS provider that can’t cope with mobile.

Here’s a three step process to help you hire from Twit­ter (which is pri­mar­ily a mobile medium):

Fig­ure out how to struc­ture job Tweets that works for you.
Fig­ure out how to get the Tweet dis­cov­ered by the right peo­ple and engage them.
Ditch your legacy ATS that fails mobile users.

What the num­bers tell us

Over 20% of peo­ple look­ing for jobs are using mobile devices to do so.

This has increased from 10% this time last year.

The expec­ta­tion is 40% of job views to come from mobile devices within 12 months.

Mobile job appli­ca­tions are not increas­ing at the same rate.

Rea­sons

Mobile job views are increas­ing and now account from more than 1/5 of all job views. Logic would sug­gest that mobile job appli­ca­tions would fol­low. Despite the advances in tech­nol­ogy, the busi­ness process for job appli­ca­tions is slow to catch up. An oppor­tu­nity is being missed by employers.

Early adopters have a huge oppor­tu­nity to tar­get the large vol­ume of mobile job views in the war for talent.

What is hap­pen­ing in the job dis­cov­ery channels:

55,000,000 searches monthly for ‘JOBS’ on mobile devices

60% of twit­ter users login via mobile devices

Over 60% of face­book users login via mobile device

Job­fiend lets you cre­ate amaz­ing job descrip­tions and job appli­ca­tions for mobile devices. Remov­ing the CV from the process allows can­di­dates to apply quickly from a mobile device and engages the can­di­dates with the company.

The ques­tion style and the 140 char­ac­ter job appli­ca­tion ensure the recruiter has the rel­e­vant can­di­date infor­ma­tion in a read­able for­mat. The can­di­date is forced to put their best foot for­ward and avoid typ­i­cal CV waffle.

AND PEOPLE LOVE IT

 

As reported in the New York Times in Jan­u­ary, 45% of non entry level posi­tions in Ernst and Young are now filled by employee refer­rals. This is not the first time we have seen high num­bers of refer­rals in com­pa­nies with effi­cient recruit­ing func­tions. Some organ­i­sa­tion we work with are tar­get­ting 50% of new hires to come from refer­rals this year.

Here is an exam­ple of a Zartis Social Refer­ral Suc­cess story.

Refer­rals work for many reasons: 

  • Refer­ral can­di­dates are processed quicker
  • Employ­ees can pro­vide ini­tial ref­er­ences for candidates
  • Employ­ees tend to refer good people
  • Social net­works increase the power of referrals
  • Reten­tion rates are higher
  • Higher can­di­date to hire ratio

With Zartis you can quickly get started with an employee refer­ral pro­gram. Employ­ees can share jobs on their social net­works, track results and help their com­pany hire more people.

Here is how it works:

Keys to suc­cess with Employee Refer­ral programs:

  • Com­mu­ni­ca­tion with employees
  • Employee engage­ment
  • Clear employer brand

Ref­er­ences 

In Hir­ing, a Friend in Need Is a Prospect, Indeed

10 Com­pelling Num­bers That Reveal the Power of Employee Referrals

The oppor­tu­nity in online recruit­ing is hav­ing the abil­ity to track and under­stand your recruit­ing ana­lyt­ics, help­ing you iden­tify oppor­tu­ni­ties in your can­di­date acquisition strategy.

Gain­ing con­sis­tent improve­ments in your recruit­ing process requires the con­sis­tent mea­sure­ment of impor­tant met­rics. With­out these met­rics, you are man­ag­ing a recruit­ment team on word of mouth.

You can’t man­age what you can’t measure”

Tak­ing steps towards iden­ti­fy­ing suit­able met­rics that will drive improve­ments in your recruit­ment process can be a daunt­ing task. The sooner you under­stand your can­di­date pipeline by met­rics, the quicker you will achieve recruit­ing targets.

candidate_pipeline_recruiting

Begin­ning with can­di­date ‘sources’:

Job boards: Your job board account will have all the num­ber of job views your jobs have received. They may also pro­vide you with the num­ber of appli­ca­tions or click through rates. Some job boards scrap jobs from your web­site to build their inven­tory and these views can be tracked using google analytics.

Careers site:  Google ana­lyt­ics will have the infor­ma­tion you require to get started. If not, you need to add google ana­lyt­ics to your site ‘Now’ and read this post later. (there is no rea­son not to track your web­site vis­i­tor and behaviors)

Employee refer­rals: If you are not man­ag­ing your refer­ral process in a suit­able sys­tem this can be dif­fi­cult. If you man­age via email it is prob­a­bly time to start count­ing man­u­ally the num­ber of refer­ral candidates.

Social Media: Start with view­ing your career site views source.

Pay per click: All this infor­ma­tion will be avail­able to you via the ser­vice you use to man­age PPC.

SEM: Avail­able through your web ana­lyt­ics account if setup correctly.

Start­ing Point:

Gather 3 months of data if pos­si­ble (2 months will work) and break it out weekly. This will give you a good start­ing point.

When we help com­pa­nies begin this process of ana­lyz­ing their recruit­ment processes the results can be some­what sur­pris­ing. Careers site often result in higher con­ver­sion rates but lit­tle effort is given to the can­di­date con­ver­sion fun­nel at this point. Assump­tions are made with­out the fig­ures to back them up.

Once you have this data, you have a great start­ing point for track­ing improve­ments and direct­ing recruit­ment mar­ket­ing spend. Assign­ing respon­si­bil­ity for these met­rics and improve­ments in con­ver­sion rates will give you a com­pet­i­tive advan­tage in you recruit­ing efforts.

Talk to our Recruit­ment Mar­ket­ing team to dis­cuss how you can apply cus­tom ana­lyt­ics to improve your online can­di­date acquisition.  Email: info[@]zartis.com

We are delighted to announce the launch of our Boston Job Map. This is the first stop on our trip around the globe high­light­ing the best com­pa­nies hir­ing in each location.

Com­pa­nies can add a job to the job map free of charge, along with a link to the com­pa­nies careers site.

Any­one in recruit­ment will know that job dis­cov­ery for can­di­dates is dif­fi­cult. When adding jobs to tra­di­tional job boards recruit­ing pro­fes­sion­als have to con­stantly play with the set­tings to ensure great cov­er­age. The can­di­date selects from a bunch of drop downs and and hope­fully lands on the per­fect role.

Today we are chang­ing that by allow­ing can­di­dates to dis­cover a job, quickly learn about the com­pany and see the job loca­tion (right to the front door of the office).

To ben­e­fit the com­pany and the can­di­date, agen­cies will not be added to the map and dupli­ca­tion of job post­ings is not permitted.

Our goal is to cre­ate ‘A World of jobs’. Join us in our trip around the world to dis­cover the best com­pa­nies hir­ing today.

We’re test­ing a new ser­vice to see if we can reach, engage and con­vert can­di­dates through Twit­ter on mobile.

To do this we built jobfiend.com. It allows com­pa­nies to cre­ate a careers site in a cou­ple of min­utes that’s built for mobile. Not opti­mised or tweaked for mobile, but actu­ally built for mobile. Here were the considerations:

We could not ask can­di­dates to sub­mit a CV/Resume because most peo­ple can’t do this on a mobile.
The text has to be appro­pri­ate for mobile. This doesn’t mean respon­sive design. It means a min­i­mal­ist approach.
There’s no point ask­ing can­di­dates to input a lot of text. We know they won’t do it.

So what are we left with? Tweet sized job descrip­tion and a mobile appli­ca­tion process that’s fast and easy to com­plete. Resumes, screen­ing and inter­views can all fol­low. This is inbound lead gen­er­a­tion for recruit­ment on mobile.

The most recent test was for an online mar­ket­ing intern. We started the cam­paign at 9.30am this morn­ing. We’re fin­ished now and review­ing the results. We gen­er­ated 4532 impres­sions from two cam­paigns. One resulted in an engage­ment rate of 12.9% but none of these com­pleted the appli­ca­tion form. The other had an engage­ment of 2.26% and five(update) seven peo­ple com­pleted the appli­ca­tion. The con­ver­sion rate is some­where between what we usu­ally see on com­pany career sites (high) and job boards (medium).

If you’re inter­ested in mobile recruit­ment and Twit­ter feel free to con­tact me at john (at) zartis.com.

We’re test­ing the best way to Tweet a job. When you break down the con­stituent com­po­nents of a job tweet there are essen­tially four parts: the role, the loca­tion, the com­pany and the call to action. All of these obvi­ously need to fit into 140 char­ac­ters, or less if you want room for a ReTweet.

We think that the role should come first. It’s what is likely to attract the atten­tion of rel­e­vant view­ers. The order­ing of the loca­tion and com­pany are debatable.

Finally, the call to action is the attempt to get the user to click through to the des­ti­na­tion page. This is where can­di­dates are usu­ally dropped into a rab­bit hole. The des­ti­na­tion page is likely a long job descrip­tion that’s painful to read on a mobile. The click to apply is prob­a­bly worse: a bil­lion dol­lar ATS provider that can’t cope with mobile.

Here’s a three step process to help you hire from Twit­ter (which is pri­mar­ily a mobile medium):

Fig­ure out how to struc­ture job Tweets that works for you.
Fig­ure out how to get the Tweet dis­cov­ered by the right peo­ple and engage them.
Ditch your legacy ATS that fails mobile users.

What the num­bers tell us

Over 20% of peo­ple look­ing for jobs are using mobile devices to do so.

This has increased from 10% this time last year.

The expec­ta­tion is 40% of job views to come from mobile devices within 12 months.

Mobile job appli­ca­tions are not increas­ing at the same rate.

Rea­sons

Mobile job views are increas­ing and now account from more than 1/5 of all job views. Logic would sug­gest that mobile job appli­ca­tions would fol­low. Despite the advances in tech­nol­ogy, the busi­ness process for job appli­ca­tions is slow to catch up. An oppor­tu­nity is being missed by employers.

Early adopters have a huge oppor­tu­nity to tar­get the large vol­ume of mobile job views in the war for talent.

What is hap­pen­ing in the job dis­cov­ery channels:

55,000,000 searches monthly for ‘JOBS’ on mobile devices

60% of twit­ter users login via mobile devices

Over 60% of face­book users login via mobile device

Job­fiend lets you cre­ate amaz­ing job descrip­tions and job appli­ca­tions for mobile devices. Remov­ing the CV from the process allows can­di­dates to apply quickly from a mobile device and engages the can­di­dates with the company.

The ques­tion style and the 140 char­ac­ter job appli­ca­tion ensure the recruiter has the rel­e­vant can­di­date infor­ma­tion in a read­able for­mat. The can­di­date is forced to put their best foot for­ward and avoid typ­i­cal CV waffle.

AND PEOPLE LOVE IT

 

As reported in the New York Times in Jan­u­ary, 45% of non entry level posi­tions in Ernst and Young are now filled by employee refer­rals. This is not the first time we have seen high num­bers of refer­rals in com­pa­nies with effi­cient recruit­ing func­tions. Some organ­i­sa­tion we work with are tar­get­ting 50% of new hires to come from refer­rals this year.

Here is an exam­ple of a Zartis Social Refer­ral Suc­cess story.

Refer­rals work for many reasons: 

  • Refer­ral can­di­dates are processed quicker
  • Employ­ees can pro­vide ini­tial ref­er­ences for candidates
  • Employ­ees tend to refer good people
  • Social net­works increase the power of referrals
  • Reten­tion rates are higher
  • Higher can­di­date to hire ratio

With Zartis you can quickly get started with an employee refer­ral pro­gram. Employ­ees can share jobs on their social net­works, track results and help their com­pany hire more people.

Here is how it works:

Keys to suc­cess with Employee Refer­ral programs:

  • Com­mu­ni­ca­tion with employees
  • Employee engage­ment
  • Clear employer brand

Ref­er­ences 

In Hir­ing, a Friend in Need Is a Prospect, Indeed

10 Com­pelling Num­bers That Reveal the Power of Employee Referrals

The oppor­tu­nity in online recruit­ing is hav­ing the abil­ity to track and under­stand your recruit­ing ana­lyt­ics, help­ing you iden­tify oppor­tu­ni­ties in your can­di­date acquisition strategy.

Gain­ing con­sis­tent improve­ments in your recruit­ing process requires the con­sis­tent mea­sure­ment of impor­tant met­rics. With­out these met­rics, you are man­ag­ing a recruit­ment team on word of mouth.

You can’t man­age what you can’t measure”

Tak­ing steps towards iden­ti­fy­ing suit­able met­rics that will drive improve­ments in your recruit­ment process can be a daunt­ing task. The sooner you under­stand your can­di­date pipeline by met­rics, the quicker you will achieve recruit­ing targets.

candidate_pipeline_recruiting

Begin­ning with can­di­date ‘sources’:

Job boards: Your job board account will have all the num­ber of job views your jobs have received. They may also pro­vide you with the num­ber of appli­ca­tions or click through rates. Some job boards scrap jobs from your web­site to build their inven­tory and these views can be tracked using google analytics.

Careers site:  Google ana­lyt­ics will have the infor­ma­tion you require to get started. If not, you need to add google ana­lyt­ics to your site ‘Now’ and read this post later. (there is no rea­son not to track your web­site vis­i­tor and behaviors)

Employee refer­rals: If you are not man­ag­ing your refer­ral process in a suit­able sys­tem this can be dif­fi­cult. If you man­age via email it is prob­a­bly time to start count­ing man­u­ally the num­ber of refer­ral candidates.

Social Media: Start with view­ing your career site views source.

Pay per click: All this infor­ma­tion will be avail­able to you via the ser­vice you use to man­age PPC.

SEM: Avail­able through your web ana­lyt­ics account if setup correctly.

Start­ing Point:

Gather 3 months of data if pos­si­ble (2 months will work) and break it out weekly. This will give you a good start­ing point.

When we help com­pa­nies begin this process of ana­lyz­ing their recruit­ment processes the results can be some­what sur­pris­ing. Careers site often result in higher con­ver­sion rates but lit­tle effort is given to the can­di­date con­ver­sion fun­nel at this point. Assump­tions are made with­out the fig­ures to back them up.

Once you have this data, you have a great start­ing point for track­ing improve­ments and direct­ing recruit­ment mar­ket­ing spend. Assign­ing respon­si­bil­ity for these met­rics and improve­ments in con­ver­sion rates will give you a com­pet­i­tive advan­tage in you recruit­ing efforts.

Talk to our Recruit­ment Mar­ket­ing team to dis­cuss how you can apply cus­tom ana­lyt­ics to improve your online can­di­date acquisition.  Email: info[@]zartis.com

We are delighted to announce the launch of our Boston Job Map. This is the first stop on our trip around the globe high­light­ing the best com­pa­nies hir­ing in each location.

Com­pa­nies can add a job to the job map free of charge, along with a link to the com­pa­nies careers site.

Any­one in recruit­ment will know that job dis­cov­ery for can­di­dates is dif­fi­cult. When adding jobs to tra­di­tional job boards recruit­ing pro­fes­sion­als have to con­stantly play with the set­tings to ensure great cov­er­age. The can­di­date selects from a bunch of drop downs and and hope­fully lands on the per­fect role.

Today we are chang­ing that by allow­ing can­di­dates to dis­cover a job, quickly learn about the com­pany and see the job loca­tion (right to the front door of the office).

To ben­e­fit the com­pany and the can­di­date, agen­cies will not be added to the map and dupli­ca­tion of job post­ings is not permitted.

Our goal is to cre­ate ‘A World of jobs’. Join us in our trip around the world to dis­cover the best com­pa­nies hir­ing today.

We’re test­ing a new ser­vice to see if we can reach, engage and con­vert can­di­dates through Twit­ter on mobile.

To do this we built jobfiend.com. It allows com­pa­nies to cre­ate a careers site in a cou­ple of min­utes that’s built for mobile. Not opti­mised or tweaked for mobile, but actu­ally built for mobile. Here were the considerations:

We could not ask can­di­dates to sub­mit a CV/Resume because most peo­ple can’t do this on a mobile.
The text has to be appro­pri­ate for mobile. This doesn’t mean respon­sive design. It means a min­i­mal­ist approach.
There’s no point ask­ing can­di­dates to input a lot of text. We know they won’t do it.

So what are we left with? Tweet sized job descrip­tion and a mobile appli­ca­tion process that’s fast and easy to com­plete. Resumes, screen­ing and inter­views can all fol­low. This is inbound lead gen­er­a­tion for recruit­ment on mobile.

The most recent test was for an online mar­ket­ing intern. We started the cam­paign at 9.30am this morn­ing. We’re fin­ished now and review­ing the results. We gen­er­ated 4532 impres­sions from two cam­paigns. One resulted in an engage­ment rate of 12.9% but none of these com­pleted the appli­ca­tion form. The other had an engage­ment of 2.26% and five(update) seven peo­ple com­pleted the appli­ca­tion. The con­ver­sion rate is some­where between what we usu­ally see on com­pany career sites (high) and job boards (medium).

If you’re inter­ested in mobile recruit­ment and Twit­ter feel free to con­tact me at john (at) zartis.com.

We’re test­ing the best way to Tweet a job. When you break down the con­stituent com­po­nents of a job tweet there are essen­tially four parts: the role, the loca­tion, the com­pany and the call to action. All of these obvi­ously need to fit into 140 char­ac­ters, or less if you want room for a ReTweet.

We think that the role should come first. It’s what is likely to attract the atten­tion of rel­e­vant view­ers. The order­ing of the loca­tion and com­pany are debatable.

Finally, the call to action is the attempt to get the user to click through to the des­ti­na­tion page. This is where can­di­dates are usu­ally dropped into a rab­bit hole. The des­ti­na­tion page is likely a long job descrip­tion that’s painful to read on a mobile. The click to apply is prob­a­bly worse: a bil­lion dol­lar ATS provider that can’t cope with mobile.

Here’s a three step process to help you hire from Twit­ter (which is pri­mar­ily a mobile medium):

Fig­ure out how to struc­ture job Tweets that works for you.
Fig­ure out how to get the Tweet dis­cov­ered by the right peo­ple and engage them.
Ditch your legacy ATS that fails mobile users.

What the num­bers tell us

Over 20% of peo­ple look­ing for jobs are using mobile devices to do so.

This has increased from 10% this time last year.

The expec­ta­tion is 40% of job views to come from mobile devices within 12 months.

Mobile job appli­ca­tions are not increas­ing at the same rate.

Rea­sons

Mobile job views are increas­ing and now account from more than 1/5 of all job views. Logic would sug­gest that mobile job appli­ca­tions would fol­low. Despite the advances in tech­nol­ogy, the busi­ness process for job appli­ca­tions is slow to catch up. An oppor­tu­nity is being missed by employers.

Early adopters have a huge oppor­tu­nity to tar­get the large vol­ume of mobile job views in the war for talent.

What is hap­pen­ing in the job dis­cov­ery channels:

55,000,000 searches monthly for ‘JOBS’ on mobile devices

60% of twit­ter users login via mobile devices

Over 60% of face­book users login via mobile device

Job­fiend lets you cre­ate amaz­ing job descrip­tions and job appli­ca­tions for mobile devices. Remov­ing the CV from the process allows can­di­dates to apply quickly from a mobile device and engages the can­di­dates with the company.

The ques­tion style and the 140 char­ac­ter job appli­ca­tion ensure the recruiter has the rel­e­vant can­di­date infor­ma­tion in a read­able for­mat. The can­di­date is forced to put their best foot for­ward and avoid typ­i­cal CV waffle.

AND PEOPLE LOVE IT

 

As reported in the New York Times in Jan­u­ary, 45% of non entry level posi­tions in Ernst and Young are now filled by employee refer­rals. This is not the first time we have seen high num­bers of refer­rals in com­pa­nies with effi­cient recruit­ing func­tions. Some organ­i­sa­tion we work with are tar­get­ting 50% of new hires to come from refer­rals this year.

Here is an exam­ple of a Zartis Social Refer­ral Suc­cess story.

Refer­rals work for many reasons: 

  • Refer­ral can­di­dates are processed quicker
  • Employ­ees can pro­vide ini­tial ref­er­ences for candidates
  • Employ­ees tend to refer good people
  • Social net­works increase the power of referrals
  • Reten­tion rates are higher
  • Higher can­di­date to hire ratio

With Zartis you can quickly get started with an employee refer­ral pro­gram. Employ­ees can share jobs on their social net­works, track results and help their com­pany hire more people.

Here is how it works:

Keys to suc­cess with Employee Refer­ral programs:

  • Com­mu­ni­ca­tion with employees
  • Employee engage­ment
  • Clear employer brand

Ref­er­ences 

In Hir­ing, a Friend in Need Is a Prospect, Indeed

10 Com­pelling Num­bers That Reveal the Power of Employee Referrals

The oppor­tu­nity in online recruit­ing is hav­ing the abil­ity to track and under­stand your recruit­ing ana­lyt­ics, help­ing you iden­tify oppor­tu­ni­ties in your can­di­date acquisition strategy.

Gain­ing con­sis­tent improve­ments in your recruit­ing process requires the con­sis­tent mea­sure­ment of impor­tant met­rics. With­out these met­rics, you are man­ag­ing a recruit­ment team on word of mouth.

You can’t man­age what you can’t measure”

Tak­ing steps towards iden­ti­fy­ing suit­able met­rics that will drive improve­ments in your recruit­ment process can be a daunt­ing task. The sooner you under­stand your can­di­date pipeline by met­rics, the quicker you will achieve recruit­ing targets.

candidate_pipeline_recruiting

Begin­ning with can­di­date ‘sources’:

Job boards: Your job board account will have all the num­ber of job views your jobs have received. They may also pro­vide you with the num­ber of appli­ca­tions or click through rates. Some job boards scrap jobs from your web­site to build their inven­tory and these views can be tracked using google analytics.

Careers site:  Google ana­lyt­ics will have the infor­ma­tion you require to get started. If not, you need to add google ana­lyt­ics to your site ‘Now’ and read this post later. (there is no rea­son not to track your web­site vis­i­tor and behaviors)

Employee refer­rals: If you are not man­ag­ing your refer­ral process in a suit­able sys­tem this can be dif­fi­cult. If you man­age via email it is prob­a­bly time to start count­ing man­u­ally the num­ber of refer­ral candidates.

Social Media: Start with view­ing your career site views source.

Pay per click: All this infor­ma­tion will be avail­able to you via the ser­vice you use to man­age PPC.

SEM: Avail­able through your web ana­lyt­ics account if setup correctly.

Start­ing Point:

Gather 3 months of data if pos­si­ble (2 months will work) and break it out weekly. This will give you a good start­ing point.

When we help com­pa­nies begin this process of ana­lyz­ing their recruit­ment processes the results can be some­what sur­pris­ing. Careers site often result in higher con­ver­sion rates but lit­tle effort is given to the can­di­date con­ver­sion fun­nel at this point. Assump­tions are made with­out the fig­ures to back them up.

Once you have this data, you have a great start­ing point for track­ing improve­ments and direct­ing recruit­ment mar­ket­ing spend. Assign­ing respon­si­bil­ity for these met­rics and improve­ments in con­ver­sion rates will give you a com­pet­i­tive advan­tage in you recruit­ing efforts.

Talk to our Recruit­ment Mar­ket­ing team to dis­cuss how you can apply cus­tom ana­lyt­ics to improve your online can­di­date acquisition.  Email: info[@]zartis.com

We are delighted to announce the launch of our Boston Job Map. This is the first stop on our trip around the globe high­light­ing the best com­pa­nies hir­ing in each location.

Com­pa­nies can add a job to the job map free of charge, along with a link to the com­pa­nies careers site.

Any­one in recruit­ment will know that job dis­cov­ery for can­di­dates is dif­fi­cult. When adding jobs to tra­di­tional job boards recruit­ing pro­fes­sion­als have to con­stantly play with the set­tings to ensure great cov­er­age. The can­di­date selects from a bunch of drop downs and and hope­fully lands on the per­fect role.

Today we are chang­ing that by allow­ing can­di­dates to dis­cover a job, quickly learn about the com­pany and see the job loca­tion (right to the front door of the office).

To ben­e­fit the com­pany and the can­di­date, agen­cies will not be added to the map and dupli­ca­tion of job post­ings is not permitted.

Our goal is to cre­ate ‘A World of jobs’. Join us in our trip around the world to dis­cover the best com­pa­nies hir­ing today.

We’re test­ing a new ser­vice to see if we can reach, engage and con­vert can­di­dates through Twit­ter on mobile.

To do this we built jobfiend.com. It allows com­pa­nies to cre­ate a careers site in a cou­ple of min­utes that’s built for mobile. Not opti­mised or tweaked for mobile, but actu­ally built for mobile. Here were the considerations:

We could not ask can­di­dates to sub­mit a CV/Resume because most peo­ple can’t do this on a mobile.
The text has to be appro­pri­ate for mobile. This doesn’t mean respon­sive design. It means a min­i­mal­ist approach.
There’s no point ask­ing can­di­dates to input a lot of text. We know they won’t do it.

So what are we left with? Tweet sized job descrip­tion and a mobile appli­ca­tion process that’s fast and easy to com­plete. Resumes, screen­ing and inter­views can all fol­low. This is inbound lead gen­er­a­tion for recruit­ment on mobile.

The most recent test was for an online mar­ket­ing intern. We started the cam­paign at 9.30am this morn­ing. We’re fin­ished now and review­ing the results. We gen­er­ated 4532 impres­sions from two cam­paigns. One resulted in an engage­ment rate of 12.9% but none of these com­pleted the appli­ca­tion form. The other had an engage­ment of 2.26% and five(update) seven peo­ple com­pleted the appli­ca­tion. The con­ver­sion rate is some­where between what we usu­ally see on com­pany career sites (high) and job boards (medium).

If you’re inter­ested in mobile recruit­ment and Twit­ter feel free to con­tact me at john (at) zartis.com.

We’re test­ing the best way to Tweet a job. When you break down the con­stituent com­po­nents of a job tweet there are essen­tially four parts: the role, the loca­tion, the com­pany and the call to action. All of these obvi­ously need to fit into 140 char­ac­ters, or less if you want room for a ReTweet.

We think that the role should come first. It’s what is likely to attract the atten­tion of rel­e­vant view­ers. The order­ing of the loca­tion and com­pany are debatable.

Finally, the call to action is the attempt to get the user to click through to the des­ti­na­tion page. This is where can­di­dates are usu­ally dropped into a rab­bit hole. The des­ti­na­tion page is likely a long job descrip­tion that’s painful to read on a mobile. The click to apply is prob­a­bly worse: a bil­lion dol­lar ATS provider that can’t cope with mobile.

Here’s a three step process to help you hire from Twit­ter (which is pri­mar­ily a mobile medium):

Fig­ure out how to struc­ture job Tweets that works for you.
Fig­ure out how to get the Tweet dis­cov­ered by the right peo­ple and engage them.
Ditch your legacy ATS that fails mobile users.

What the num­bers tell us

Over 20% of peo­ple look­ing for jobs are using mobile devices to do so.

This has increased from 10% this time last year.

The expec­ta­tion is 40% of job views to come from mobile devices within 12 months.

Mobile job appli­ca­tions are not increas­ing at the same rate.

Rea­sons

Mobile job views are increas­ing and now account from more than 1/5 of all job views. Logic would sug­gest that mobile job appli­ca­tions would fol­low. Despite the advances in tech­nol­ogy, the busi­ness process for job appli­ca­tions is slow to catch up. An oppor­tu­nity is being missed by employers.

Early adopters have a huge oppor­tu­nity to tar­get the large vol­ume of mobile job views in the war for talent.

What is hap­pen­ing in the job dis­cov­ery channels:

55,000,000 searches monthly for ‘JOBS’ on mobile devices

60% of twit­ter users login via mobile devices

Over 60% of face­book users login via mobile device

Job­fiend lets you cre­ate amaz­ing job descrip­tions and job appli­ca­tions for mobile devices. Remov­ing the CV from the process allows can­di­dates to apply quickly from a mobile device and engages the can­di­dates with the company.

The ques­tion style and the 140 char­ac­ter job appli­ca­tion ensure the recruiter has the rel­e­vant can­di­date infor­ma­tion in a read­able for­mat. The can­di­date is forced to put their best foot for­ward and avoid typ­i­cal CV waffle.

AND PEOPLE LOVE IT

 

As reported in the New York Times in Jan­u­ary, 45% of non entry level posi­tions in Ernst and Young are now filled by employee refer­rals. This is not the first time we have seen high num­bers of refer­rals in com­pa­nies with effi­cient recruit­ing func­tions. Some organ­i­sa­tion we work with are tar­get­ting 50% of new hires to come from refer­rals this year.

Here is an exam­ple of a Zartis Social Refer­ral Suc­cess story.

Refer­rals work for many reasons: 

  • Refer­ral can­di­dates are processed quicker
  • Employ­ees can pro­vide ini­tial ref­er­ences for candidates
  • Employ­ees tend to refer good people
  • Social net­works increase the power of referrals
  • Reten­tion rates are higher
  • Higher can­di­date to hire ratio

With Zartis you can quickly get started with an employee refer­ral pro­gram. Employ­ees can share jobs on their social net­works, track results and help their com­pany hire more people.

Here is how it works:

Keys to suc­cess with Employee Refer­ral programs:

  • Com­mu­ni­ca­tion with employees
  • Employee engage­ment
  • Clear employer brand

Ref­er­ences 

In Hir­ing, a Friend in Need Is a Prospect, Indeed

10 Com­pelling Num­bers That Reveal the Power of Employee Referrals

The oppor­tu­nity in online recruit­ing is hav­ing the abil­ity to track and under­stand your recruit­ing ana­lyt­ics, help­ing you iden­tify oppor­tu­ni­ties in your can­di­date acquisition strategy.

Gain­ing con­sis­tent improve­ments in your recruit­ing process requires the con­sis­tent mea­sure­ment of impor­tant met­rics. With­out these met­rics, you are man­ag­ing a recruit­ment team on word of mouth.

You can’t man­age what you can’t measure”

Tak­ing steps towards iden­ti­fy­ing suit­able met­rics that will drive improve­ments in your recruit­ment process can be a daunt­ing task. The sooner you under­stand your can­di­date pipeline by met­rics, the quicker you will achieve recruit­ing targets.

candidate_pipeline_recruiting

Begin­ning with can­di­date ‘sources’:

Job boards: Your job board account will have all the num­ber of job views your jobs have received. They may also pro­vide you with the num­ber of appli­ca­tions or click through rates. Some job boards scrap jobs from your web­site to build their inven­tory and these views can be tracked using google analytics.

Careers site:  Google ana­lyt­ics will have the infor­ma­tion you require to get started. If not, you need to add google ana­lyt­ics to your site ‘Now’ and read this post later. (there is no rea­son not to track your web­site vis­i­tor and behaviors)

Employee refer­rals: If you are not man­ag­ing your refer­ral process in a suit­able sys­tem this can be dif­fi­cult. If you man­age via email it is prob­a­bly time to start count­ing man­u­ally the num­ber of refer­ral candidates.

Social Media: Start with view­ing your career site views source.

Pay per click: All this infor­ma­tion will be avail­able to you via the ser­vice you use to man­age PPC.

SEM: Avail­able through your web ana­lyt­ics account if setup correctly.

Start­ing Point:

Gather 3 months of data if pos­si­ble (2 months will work) and break it out weekly. This will give you a good start­ing point.

When we help com­pa­nies begin this process of ana­lyz­ing their recruit­ment processes the results can be some­what sur­pris­ing. Careers site often result in higher con­ver­sion rates but lit­tle effort is given to the can­di­date con­ver­sion fun­nel at this point. Assump­tions are made with­out the fig­ures to back them up.

Once you have this data, you have a great start­ing point for track­ing improve­ments and direct­ing recruit­ment mar­ket­ing spend. Assign­ing respon­si­bil­ity for these met­rics and improve­ments in con­ver­sion rates will give you a com­pet­i­tive advan­tage in you recruit­ing efforts.

Talk to our Recruit­ment Mar­ket­ing team to dis­cuss how you can apply cus­tom ana­lyt­ics to improve your online can­di­date acquisition.  Email: info[@]zartis.com

We are delighted to announce the launch of our Boston Job Map. This is the first stop on our trip around the globe high­light­ing the best com­pa­nies hir­ing in each location.

Com­pa­nies can add a job to the job map free of charge, along with a link to the com­pa­nies careers site.

Any­one in recruit­ment will know that job dis­cov­ery for can­di­dates is dif­fi­cult. When adding jobs to tra­di­tional job boards recruit­ing pro­fes­sion­als have to con­stantly play with the set­tings to ensure great cov­er­age. The can­di­date selects from a bunch of drop downs and and hope­fully lands on the per­fect role.

Today we are chang­ing that by allow­ing can­di­dates to dis­cover a job, quickly learn about the com­pany and see the job loca­tion (right to the front door of the office).

To ben­e­fit the com­pany and the can­di­date, agen­cies will not be added to the map and dupli­ca­tion of job post­ings is not permitted.

Our goal is to cre­ate ‘A World of jobs’. Join us in our trip around the world to dis­cover the best com­pa­nies hir­ing today.

We’re test­ing a new ser­vice to see if we can reach, engage and con­vert can­di­dates through Twit­ter on mobile.

To do this we built jobfiend.com. It allows com­pa­nies to cre­ate a careers site in a cou­ple of min­utes that’s built for mobile. Not opti­mised or tweaked for mobile, but actu­ally built for mobile. Here were the considerations:

We could not ask can­di­dates to sub­mit a CV/Resume because most peo­ple can’t do this on a mobile.
The text has to be appro­pri­ate for mobile. This doesn’t mean respon­sive design. It means a min­i­mal­ist approach.
There’s no point ask­ing can­di­dates to input a lot of text. We know they won’t do it.

So what are we left with? Tweet sized job descrip­tion and a mobile appli­ca­tion process that’s fast and easy to com­plete. Resumes, screen­ing and inter­views can all fol­low. This is inbound lead gen­er­a­tion for recruit­ment on mobile.

The most recent test was for an online mar­ket­ing intern. We started the cam­paign at 9.30am this morn­ing. We’re fin­ished now and review­ing the results. We gen­er­ated 4532 impres­sions from two cam­paigns. One resulted in an engage­ment rate of 12.9% but none of these com­pleted the appli­ca­tion form. The other had an engage­ment of 2.26% and five(update) seven peo­ple com­pleted the appli­ca­tion. The con­ver­sion rate is some­where between what we usu­ally see on com­pany career sites (high) and job boards (medium).

If you’re inter­ested in mobile recruit­ment and Twit­ter feel free to con­tact me at john (at) zartis.com.

We’re test­ing the best way to Tweet a job. When you break down the con­stituent com­po­nents of a job tweet there are essen­tially four parts: the role, the loca­tion, the com­pany and the call to action. All of these obvi­ously need to fit into 140 char­ac­ters, or less if you want room for a ReTweet.

We think that the role should come first. It’s what is likely to attract the atten­tion of rel­e­vant view­ers. The order­ing of the loca­tion and com­pany are debatable.

Finally, the call to action is the attempt to get the user to click through to the des­ti­na­tion page. This is where can­di­dates are usu­ally dropped into a rab­bit hole. The des­ti­na­tion page is likely a long job descrip­tion that’s painful to read on a mobile. The click to apply is prob­a­bly worse: a bil­lion dol­lar ATS provider that can’t cope with mobile.

Here’s a three step process to help you hire from Twit­ter (which is pri­mar­ily a mobile medium):

Fig­ure out how to struc­ture job Tweets that works for you.
Fig­ure out how to get the Tweet dis­cov­ered by the right peo­ple and engage them.
Ditch your legacy ATS that fails mobile users.

What the num­bers tell us

Over 20% of peo­ple look­ing for jobs are using mobile devices to do so.

This has increased from 10% this time last year.

The expec­ta­tion is 40% of job views to come from mobile devices within 12 months.

Mobile job appli­ca­tions are not increas­ing at the same rate.

Rea­sons

Mobile job views are increas­ing and now account from more than 1/5 of all job views. Logic would sug­gest that mobile job appli­ca­tions would fol­low. Despite the advances in tech­nol­ogy, the busi­ness process for job appli­ca­tions is slow to catch up. An oppor­tu­nity is being missed by employers.

Early adopters have a huge oppor­tu­nity to tar­get the large vol­ume of mobile job views in the war for talent.

What is hap­pen­ing in the job dis­cov­ery channels:

55,000,000 searches monthly for ‘JOBS’ on mobile devices

60% of twit­ter users login via mobile devices

Over 60% of face­book users login via mobile device

Job­fiend lets you cre­ate amaz­ing job descrip­tions and job appli­ca­tions for mobile devices. Remov­ing the CV from the process allows can­di­dates to apply quickly from a mobile device and engages the can­di­dates with the company.

The ques­tion style and the 140 char­ac­ter job appli­ca­tion ensure the recruiter has the rel­e­vant can­di­date infor­ma­tion in a read­able for­mat. The can­di­date is forced to put their best foot for­ward and avoid typ­i­cal CV waffle.

AND PEOPLE LOVE IT

 

As reported in the New York Times in Jan­u­ary, 45% of non entry level posi­tions in Ernst and Young are now filled by employee refer­rals. This is not the first time we have seen high num­bers of refer­rals in com­pa­nies with effi­cient recruit­ing func­tions. Some organ­i­sa­tion we work with are tar­get­ting 50% of new hires to come from refer­rals this year.

Here is an exam­ple of a Zartis Social Refer­ral Suc­cess story.

Refer­rals work for many reasons: 

  • Refer­ral can­di­dates are processed quicker
  • Employ­ees can pro­vide ini­tial ref­er­ences for candidates
  • Employ­ees tend to refer good people
  • Social net­works increase the power of referrals
  • Reten­tion rates are higher
  • Higher can­di­date to hire ratio

With Zartis you can quickly get started with an employee refer­ral pro­gram. Employ­ees can share jobs on their social net­works, track results and help their com­pany hire more people.

Here is how it works:

Keys to suc­cess with Employee Refer­ral programs:

  • Com­mu­ni­ca­tion with employees
  • Employee engage­ment
  • Clear employer brand

Ref­er­ences 

In Hir­ing, a Friend in Need Is a Prospect, Indeed

10 Com­pelling Num­bers That Reveal the Power of Employee Referrals

The oppor­tu­nity in online recruit­ing is hav­ing the abil­ity to track and under­stand your recruit­ing ana­lyt­ics, help­ing you iden­tify oppor­tu­ni­ties in your can­di­date acquisition strategy.

Gain­ing con­sis­tent improve­ments in your recruit­ing process requires the con­sis­tent mea­sure­ment of impor­tant met­rics. With­out these met­rics, you are man­ag­ing a recruit­ment team on word of mouth.

You can’t man­age what you can’t measure”

Tak­ing steps towards iden­ti­fy­ing suit­able met­rics that will drive improve­ments in your recruit­ment process can be a daunt­ing task. The sooner you under­stand your can­di­date pipeline by met­rics, the quicker you will achieve recruit­ing targets.

candidate_pipeline_recruiting

Begin­ning with can­di­date ‘sources’:

Job boards: Your job board account will have all the num­ber of job views your jobs have received. They may also pro­vide you with the num­ber of appli­ca­tions or click through rates. Some job boards scrap jobs from your web­site to build their inven­tory and these views can be tracked using google analytics.

Careers site:  Google ana­lyt­ics will have the infor­ma­tion you require to get started. If not, you need to add google ana­lyt­ics to your site ‘Now’ and read this post later. (there is no rea­son not to track your web­site vis­i­tor and behaviors)

Employee refer­rals: If you are not man­ag­ing your refer­ral process in a suit­able sys­tem this can be dif­fi­cult. If you man­age via email it is prob­a­bly time to start count­ing man­u­ally the num­ber of refer­ral candidates.

Social Media: Start with view­ing your career site views source.

Pay per click: All this infor­ma­tion will be avail­able to you via the ser­vice you use to man­age PPC.

SEM: Avail­able through your web ana­lyt­ics account if setup correctly.

Start­ing Point:

Gather 3 months of data if pos­si­ble (2 months will work) and break it out weekly. This will give you a good start­ing point.

When we help com­pa­nies begin this process of ana­lyz­ing their recruit­ment processes the results can be some­what sur­pris­ing. Careers site often result in higher con­ver­sion rates but lit­tle effort is given to the can­di­date con­ver­sion fun­nel at this point. Assump­tions are made with­out the fig­ures to back them up.

Once you have this data, you have a great start­ing point for track­ing improve­ments and direct­ing recruit­ment mar­ket­ing spend. Assign­ing respon­si­bil­ity for these met­rics and improve­ments in con­ver­sion rates will give you a com­pet­i­tive advan­tage in you recruit­ing efforts.

Talk to our Recruit­ment Mar­ket­ing team to dis­cuss how you can apply cus­tom ana­lyt­ics to improve your online can­di­date acquisition.  Email: info[@]zartis.com

We are delighted to announce the launch of our Boston Job Map. This is the first stop on our trip around the globe high­light­ing the best com­pa­nies hir­ing in each location.

Com­pa­nies can add a job to the job map free of charge, along with a link to the com­pa­nies careers site.

Any­one in recruit­ment will know that job dis­cov­ery for can­di­dates is dif­fi­cult. When adding jobs to tra­di­tional job boards recruit­ing pro­fes­sion­als have to con­stantly play with the set­tings to ensure great cov­er­age. The can­di­date selects from a bunch of drop downs and and hope­fully lands on the per­fect role.

Today we are chang­ing that by allow­ing can­di­dates to dis­cover a job, quickly learn about the com­pany and see the job loca­tion (right to the front door of the office).

To ben­e­fit the com­pany and the can­di­date, agen­cies will not be added to the map and dupli­ca­tion of job post­ings is not permitted.

Our goal is to cre­ate ‘A World of jobs’. Join us in our trip around the world to dis­cover the best com­pa­nies hir­ing today.

We’re test­ing a new ser­vice to see if we can reach, engage and con­vert can­di­dates through Twit­ter on mobile.

To do this we built jobfiend.com. It allows com­pa­nies to cre­ate a careers site in a cou­ple of min­utes that’s built for mobile. Not opti­mised or tweaked for mobile, but actu­ally built for mobile. Here were the considerations:

We could not ask can­di­dates to sub­mit a CV/Resume because most peo­ple can’t do this on a mobile.
The text has to be appro­pri­ate for mobile. This doesn’t mean respon­sive design. It means a min­i­mal­ist approach.
There’s no point ask­ing can­di­dates to input a lot of text. We know they won’t do it.

So what are we left with? Tweet sized job descrip­tion and a mobile appli­ca­tion process that’s fast and easy to com­plete. Resumes, screen­ing and inter­views can all fol­low. This is inbound lead gen­er­a­tion for recruit­ment on mobile.

The most recent test was for an online mar­ket­ing intern. We started the cam­paign at 9.30am this morn­ing. We’re fin­ished now and review­ing the results. We gen­er­ated 4532 impres­sions from two cam­paigns. One resulted in an engage­ment rate of 12.9% but none of these com­pleted the appli­ca­tion form. The other had an engage­ment of 2.26% and five(update) seven peo­ple com­pleted the appli­ca­tion. The con­ver­sion rate is some­where between what we usu­ally see on com­pany career sites (high) and job boards (medium).

If you’re inter­ested in mobile recruit­ment and Twit­ter feel free to con­tact me at john (at) zartis.com.

We’re test­ing the best way to Tweet a job. When you break down the con­stituent com­po­nents of a job tweet there are essen­tially four parts: the role, the loca­tion, the com­pany and the call to action. All of these obvi­ously need to fit into 140 char­ac­ters, or less if you want room for a ReTweet.

We think that the role should come first. It’s what is likely to attract the atten­tion of rel­e­vant view­ers. The order­ing of the loca­tion and com­pany are debatable.

Finally, the call to action is the attempt to get the user to click through to the des­ti­na­tion page. This is where can­di­dates are usu­ally dropped into a rab­bit hole. The des­ti­na­tion page is likely a long job descrip­tion that’s painful to read on a mobile. The click to apply is prob­a­bly worse: a bil­lion dol­lar ATS provider that can’t cope with mobile.

Here’s a three step process to help you hire from Twit­ter (which is pri­mar­ily a mobile medium):

Fig­ure out how to struc­ture job Tweets that works for you.
Fig­ure out how to get the Tweet dis­cov­ered by the right peo­ple and engage them.
Ditch your legacy ATS that fails mobile users.

What the num­bers tell us

Over 20% of peo­ple look­ing for jobs are using mobile devices to do so.

This has increased from 10% this time last year.

The expec­ta­tion is 40% of job views to come from mobile devices within 12 months.

Mobile job appli­ca­tions are not increas­ing at the same rate.

Rea­sons

Mobile job views are increas­ing and now account from more than 1/5 of all job views. Logic would sug­gest that mobile job appli­ca­tions would fol­low. Despite the advances in tech­nol­ogy, the busi­ness process for job appli­ca­tions is slow to catch up. An oppor­tu­nity is being missed by employers.

Early adopters have a huge oppor­tu­nity to tar­get the large vol­ume of mobile job views in the war for talent.

What is hap­pen­ing in the job dis­cov­ery channels:

55,000,000 searches monthly for ‘JOBS’ on mobile devices

60% of twit­ter users login via mobile devices

Over 60% of face­book users login via mobile device

Job­fiend lets you cre­ate amaz­ing job descrip­tions and job appli­ca­tions for mobile devices. Remov­ing the CV from the process allows can­di­dates to apply quickly from a mobile device and engages the can­di­dates with the company.

The ques­tion style and the 140 char­ac­ter job appli­ca­tion ensure the recruiter has the rel­e­vant can­di­date infor­ma­tion in a read­able for­mat. The can­di­date is forced to put their best foot for­ward and avoid typ­i­cal CV waffle.

AND PEOPLE LOVE IT

 

As reported in the New York Times in Jan­u­ary, 45% of non entry level posi­tions in Ernst and Young are now filled by employee refer­rals. This is not the first time we have seen high num­bers of refer­rals in com­pa­nies with effi­cient recruit­ing func­tions. Some organ­i­sa­tion we work with are tar­get­ting 50% of new hires to come from refer­rals this year.

Here is an exam­ple of a Zartis Social Refer­ral Suc­cess story.

Refer­rals work for many reasons: 

  • Refer­ral can­di­dates are processed quicker
  • Employ­ees can pro­vide ini­tial ref­er­ences for candidates
  • Employ­ees tend to refer good people
  • Social net­works increase the power of referrals
  • Reten­tion rates are higher
  • Higher can­di­date to hire ratio

With Zartis you can quickly get started with an employee refer­ral pro­gram. Employ­ees can share jobs on their social net­works, track results and help their com­pany hire more people.

Here is how it works:

Keys to suc­cess with Employee Refer­ral programs:

  • Com­mu­ni­ca­tion with employees
  • Employee engage­ment
  • Clear employer brand

Ref­er­ences 

In Hir­ing, a Friend in Need Is a Prospect, Indeed

10 Com­pelling Num­bers That Reveal the Power of Employee Referrals

The oppor­tu­nity in online recruit­ing is hav­ing the abil­ity to track and under­stand your recruit­ing ana­lyt­ics, help­ing you iden­tify oppor­tu­ni­ties in your can­di­date acquisition strategy.

Gain­ing con­sis­tent improve­ments in your recruit­ing process requires the con­sis­tent mea­sure­ment of impor­tant met­rics. With­out these met­rics, you are man­ag­ing a recruit­ment team on word of mouth.

You can’t man­age what you can’t measure”

Tak­ing steps towards iden­ti­fy­ing suit­able met­rics that will drive improve­ments in your recruit­ment process can be a daunt­ing task. The sooner you under­stand your can­di­date pipeline by met­rics, the quicker you will achieve recruit­ing targets.

candidate_pipeline_recruiting

Begin­ning with can­di­date ‘sources’:

Job boards: Your job board account will have all the num­ber of job views your jobs have received. They may also pro­vide you with the num­ber of appli­ca­tions or click through rates. Some job boards scrap jobs from your web­site to build their inven­tory and these views can be tracked using google analytics.

Careers site:  Google ana­lyt­ics will have the infor­ma­tion you require to get started. If not, you need to add google ana­lyt­ics to your site ‘Now’ and read this post later. (there is no rea­son not to track your web­site vis­i­tor and behaviors)

Employee refer­rals: If you are not man­ag­ing your refer­ral process in a suit­able sys­tem this can be dif­fi­cult. If you man­age via email it is prob­a­bly time to start count­ing man­u­ally the num­ber of refer­ral candidates.

Social Media: Start with view­ing your career site views source.

Pay per click: All this infor­ma­tion will be avail­able to you via the ser­vice you use to man­age PPC.

SEM: Avail­able through your web ana­lyt­ics account if setup correctly.

Start­ing Point:

Gather 3 months of data if pos­si­ble (2 months will work) and break it out weekly. This will give you a good start­ing point.

When we help com­pa­nies begin this process of ana­lyz­ing their recruit­ment processes the results can be some­what sur­pris­ing. Careers site often result in higher con­ver­sion rates but lit­tle effort is given to the can­di­date con­ver­sion fun­nel at this point. Assump­tions are made with­out the fig­ures to back them up.

Once you have this data, you have a great start­ing point for track­ing improve­ments and direct­ing recruit­ment mar­ket­ing spend. Assign­ing respon­si­bil­ity for these met­rics and improve­ments in con­ver­sion rates will give you a com­pet­i­tive advan­tage in you recruit­ing efforts.

Talk to our Recruit­ment Mar­ket­ing team to dis­cuss how you can apply cus­tom ana­lyt­ics to improve your online can­di­date acquisition.  Email: info[@]zartis.com

We are delighted to announce the launch of our Boston Job Map. This is the first stop on our trip around the globe high­light­ing the best com­pa­nies hir­ing in each location.

Com­pa­nies can add a job to the job map free of charge, along with a link to the com­pa­nies careers site.

Any­one in recruit­ment will know that job dis­cov­ery for can­di­dates is dif­fi­cult. When adding jobs to tra­di­tional job boards recruit­ing pro­fes­sion­als have to con­stantly play with the set­tings to ensure great cov­er­age. The can­di­date selects from a bunch of drop downs and and hope­fully lands on the per­fect role.

Today we are chang­ing that by allow­ing can­di­dates to dis­cover a job, quickly learn about the com­pany and see the job loca­tion (right to the front door of the office).

To ben­e­fit the com­pany and the can­di­date, agen­cies will not be added to the map and dupli­ca­tion of job post­ings is not permitted.

Our goal is to cre­ate ‘A World of jobs’. Join us in our trip around the world to dis­cover the best com­pa­nies hir­ing today.

We’re test­ing a new ser­vice to see if we can reach, engage and con­vert can­di­dates through Twit­ter on mobile.

To do this we built jobfiend.com. It allows com­pa­nies to cre­ate a careers site in a cou­ple of min­utes that’s built for mobile. Not opti­mised or tweaked for mobile, but actu­ally built for mobile. Here were the considerations:

We could not ask can­di­dates to sub­mit a CV/Resume because most peo­ple can’t do this on a mobile.
The text has to be appro­pri­ate for mobile. This doesn’t mean respon­sive design. It means a min­i­mal­ist approach.
There’s no point ask­ing can­di­dates to input a lot of text. We know they won’t do it.

So what are we left with? Tweet sized job descrip­tion and a mobile appli­ca­tion process that’s fast and easy to com­plete. Resumes, screen­ing and inter­views can all fol­low. This is inbound lead gen­er­a­tion for recruit­ment on mobile.

The most recent test was for an online mar­ket­ing intern. We started the cam­paign at 9.30am this morn­ing. We’re fin­ished now and review­ing the results. We gen­er­ated 4532 impres­sions from two cam­paigns. One resulted in an engage­ment rate of 12.9% but none of these com­pleted the appli­ca­tion form. The other had an engage­ment of 2.26% and five(update) seven peo­ple com­pleted the appli­ca­tion. The con­ver­sion rate is some­where between what we usu­ally see on com­pany career sites (high) and job boards (medium).

If you’re inter­ested in mobile recruit­ment and Twit­ter feel free to con­tact me at john (at) zartis.com.

We’re test­ing the best way to Tweet a job. When you break down the con­stituent com­po­nents of a job tweet there are essen­tially four parts: the role, the loca­tion, the com­pany and the call to action. All of these obvi­ously need to fit into 140 char­ac­ters, or less if you want room for a ReTweet.

We think that the role should come first. It’s what is likely to attract the atten­tion of rel­e­vant view­ers. The order­ing of the loca­tion and com­pany are debatable.

Finally, the call to action is the attempt to get the user to click through to the des­ti­na­tion page. This is where can­di­dates are usu­ally dropped into a rab­bit hole. The des­ti­na­tion page is likely a long job descrip­tion that’s painful to read on a mobile. The click to apply is prob­a­bly worse: a bil­lion dol­lar ATS provider that can’t cope with mobile.

Here’s a three step process to help you hire from Twit­ter (which is pri­mar­ily a mobile medium):

Fig­ure out how to struc­ture job Tweets that works for you.
Fig­ure out how to get the Tweet dis­cov­ered by the right peo­ple and engage them.
Ditch your legacy ATS that fails mobile users.

What the num­bers tell us

Over 20% of peo­ple look­ing for jobs are using mobile devices to do so.

This has increased from 10% this time last year.

The expec­ta­tion is 40% of job views to come from mobile devices within 12 months.

Mobile job appli­ca­tions are not increas­ing at the same rate.

Rea­sons

Mobile job views are increas­ing and now account from more than 1/5 of all job views. Logic would sug­gest that mobile job appli­ca­tions would fol­low. Despite the advances in tech­nol­ogy, the busi­ness process for job appli­ca­tions is slow to catch up. An oppor­tu­nity is being missed by employers.

Early adopters have a huge oppor­tu­nity to tar­get the large vol­ume of mobile job views in the war for talent.

What is hap­pen­ing in the job dis­cov­ery channels:

55,000,000 searches monthly for ‘JOBS’ on mobile devices

60% of twit­ter users login via mobile devices

Over 60% of face­book users login via mobile device

Job­fiend lets you cre­ate amaz­ing job descrip­tions and job appli­ca­tions for mobile devices. Remov­ing the CV from the process allows can­di­dates to apply quickly from a mobile device and engages the can­di­dates with the company.

The ques­tion style and the 140 char­ac­ter job appli­ca­tion ensure the recruiter has the rel­e­vant can­di­date infor­ma­tion in a read­able for­mat. The can­di­date is forced to put their best foot for­ward and avoid typ­i­cal CV waffle.

AND PEOPLE LOVE IT

 

As reported in the New York Times in Jan­u­ary, 45% of non entry level posi­tions in Ernst and Young are now filled by employee refer­rals. This is not the first time we have seen high num­bers of refer­rals in com­pa­nies with effi­cient recruit­ing func­tions. Some organ­i­sa­tion we work with are tar­get­ting 50% of new hires to come from refer­rals this year.

Here is an exam­ple of a Zartis Social Refer­ral Suc­cess story.

Refer­rals work for many reasons: 

  • Refer­ral can­di­dates are processed quicker
  • Employ­ees can pro­vide ini­tial ref­er­ences for candidates
  • Employ­ees tend to refer good people
  • Social net­works increase the power of referrals
  • Reten­tion rates are higher
  • Higher can­di­date to hire ratio

With Zartis you can quickly get started with an employee refer­ral pro­gram. Employ­ees can share jobs on their social net­works, track results and help their com­pany hire more people.

Here is how it works:

Keys to suc­cess with Employee Refer­ral programs:

  • Com­mu­ni­ca­tion with employees
  • Employee engage­ment
  • Clear employer brand

Ref­er­ences 

In Hir­ing, a Friend in Need Is a Prospect, Indeed

10 Com­pelling Num­bers That Reveal the Power of Employee Referrals

The oppor­tu­nity in online recruit­ing is hav­ing the abil­ity to track and under­stand your recruit­ing ana­lyt­ics, help­ing you iden­tify oppor­tu­ni­ties in your can­di­date acquisition strategy.

Gain­ing con­sis­tent improve­ments in your recruit­ing process requires the con­sis­tent mea­sure­ment of impor­tant met­rics. With­out these met­rics, you are man­ag­ing a recruit­ment team on word of mouth.

You can’t man­age what you can’t measure”

Tak­ing steps towards iden­ti­fy­ing suit­able met­rics that will drive improve­ments in your recruit­ment process can be a daunt­ing task. The sooner you under­stand your can­di­date pipeline by met­rics, the quicker you will achieve recruit­ing targets.

candidate_pipeline_recruiting

Begin­ning with can­di­date ‘sources’:

Job boards: Your job board account will have all the num­ber of job views your jobs have received. They may also pro­vide you with the num­ber of appli­ca­tions or click through rates. Some job boards scrap jobs from your web­site to build their inven­tory and these views can be tracked using google analytics.

Careers site:  Google ana­lyt­ics will have the infor­ma­tion you require to get started. If not, you need to add google ana­lyt­ics to your site ‘Now’ and read this post later. (there is no rea­son not to track your web­site vis­i­tor and behaviors)

Employee refer­rals: If you are not man­ag­ing your refer­ral process in a suit­able sys­tem this can be dif­fi­cult. If you man­age via email it is prob­a­bly time to start count­ing man­u­ally the num­ber of refer­ral candidates.

Social Media: Start with view­ing your career site views source.

Pay per click: All this infor­ma­tion will be avail­able to you via the ser­vice you use to man­age PPC.

SEM: Avail­able through your web ana­lyt­ics account if setup correctly.

Start­ing Point:

Gather 3 months of data if pos­si­ble (2 months will work) and break it out weekly. This will give you a good start­ing point.

When we help com­pa­nies begin this process of ana­lyz­ing their recruit­ment processes the results can be some­what sur­pris­ing. Careers site often result in higher con­ver­sion rates but lit­tle effort is given to the can­di­date con­ver­sion fun­nel at this point. Assump­tions are made with­out the fig­ures to back them up.

Once you have this data, you have a great start­ing point for track­ing improve­ments and direct­ing recruit­ment mar­ket­ing spend. Assign­ing respon­si­bil­ity for these met­rics and improve­ments in con­ver­sion rates will give you a com­pet­i­tive advan­tage in you recruit­ing efforts.

Talk to our Recruit­ment Mar­ket­ing team to dis­cuss how you can apply cus­tom ana­lyt­ics to improve your online can­di­date acquisition.  Email: info[@]zartis.com

We are delighted to announce the launch of our Boston Job Map. This is the first stop on our trip around the globe high­light­ing the best com­pa­nies hir­ing in each location.

Com­pa­nies can add a job to the job map free of charge, along with a link to the com­pa­nies careers site.

Any­one in recruit­ment will know that job dis­cov­ery for can­di­dates is dif­fi­cult. When adding jobs to tra­di­tional job boards recruit­ing pro­fes­sion­als have to con­stantly play with the set­tings to ensure great cov­er­age. The can­di­date selects from a bunch of drop downs and and hope­fully lands on the per­fect role.

Today we are chang­ing that by allow­ing can­di­dates to dis­cover a job, quickly learn about the com­pany and see the job loca­tion (right to the front door of the office).

To ben­e­fit the com­pany and the can­di­date, agen­cies will not be added to the map and dupli­ca­tion of job post­ings is not permitted.

Our goal is to cre­ate ‘A World of jobs’. Join us in our trip around the world to dis­cover the best com­pa­nies hir­ing today.

We’re test­ing a new ser­vice to see if we can reach, engage and con­vert can­di­dates through Twit­ter on mobile.

To do this we built jobfiend.com. It allows com­pa­nies to cre­ate a careers site in a cou­ple of min­utes that’s built for mobile. Not opti­mised or tweaked for mobile, but actu­ally built for mobile. Here were the considerations:

We could not ask can­di­dates to sub­mit a CV/Resume because most peo­ple can’t do this on a mobile.
The text has to be appro­pri­ate for mobile. This doesn’t mean respon­sive design. It means a min­i­mal­ist approach.
There’s no point ask­ing can­di­dates to input a lot of text. We know they won’t do it.

So what are we left with? Tweet sized job descrip­tion and a mobile appli­ca­tion process that’s fast and easy to com­plete. Resumes, screen­ing and inter­views can all fol­low. This is inbound lead gen­er­a­tion for recruit­ment on mobile.

The most recent test was for an online mar­ket­ing intern. We started the cam­paign at 9.30am this morn­ing. We’re fin­ished now and review­ing the results. We gen­er­ated 4532 impres­sions from two cam­paigns. One resulted in an engage­ment rate of 12.9% but none of these com­pleted the appli­ca­tion form. The other had an engage­ment of 2.26% and five(update) seven peo­ple com­pleted the appli­ca­tion. The con­ver­sion rate is some­where between what we usu­ally see on com­pany career sites (high) and job boards (medium).

If you’re inter­ested in mobile recruit­ment and Twit­ter feel free to con­tact me at john (at) zartis.com.

We’re test­ing the best way to Tweet a job. When you break down the con­stituent com­po­nents of a job tweet there are essen­tially four parts: the role, the loca­tion, the com­pany and the call to action. All of these obvi­ously need to fit into 140 char­ac­ters, or less if you want room for a ReTweet.

We think that the role should come first. It’s what is likely to attract the atten­tion of rel­e­vant view­ers. The order­ing of the loca­tion and com­pany are debatable.

Finally, the call to action is the attempt to get the user to click through to the des­ti­na­tion page. This is where can­di­dates are usu­ally dropped into a rab­bit hole. The des­ti­na­tion page is likely a long job descrip­tion that’s painful to read on a mobile. The click to apply is prob­a­bly worse: a bil­lion dol­lar ATS provider that can’t cope with mobile.

Here’s a three step process to help you hire from Twit­ter (which is pri­mar­ily a mobile medium):

Fig­ure out how to struc­ture job Tweets that works for you.
Fig­ure out how to get the Tweet dis­cov­ered by the right peo­ple and engage them.
Ditch your legacy ATS that fails mobile users.

What the num­bers tell us

Over 20% of peo­ple look­ing for jobs are using mobile devices to do so.

This has increased from 10% this time last year.

The expec­ta­tion is 40% of job views to come from mobile devices within 12 months.

Mobile job appli­ca­tions are not increas­ing at the same rate.

Rea­sons

Mobile job views are increas­ing and now account from more than 1/5 of all job views. Logic would sug­gest that mobile job appli­ca­tions would fol­low. Despite the advances in tech­nol­ogy, the busi­ness process for job appli­ca­tions is slow to catch up. An oppor­tu­nity is being missed by employers.

Early adopters have a huge oppor­tu­nity to tar­get the large vol­ume of mobile job views in the war for talent.

What is hap­pen­ing in the job dis­cov­ery channels:

55,000,000 searches monthly for ‘JOBS’ on mobile devices

60% of twit­ter users login via mobile devices

Over 60% of face­book users login via mobile device

Job­fiend lets you cre­ate amaz­ing job descrip­tions and job appli­ca­tions for mobile devices. Remov­ing the CV from the process allows can­di­dates to apply quickly from a mobile device and engages the can­di­dates with the company.

The ques­tion style and the 140 char­ac­ter job appli­ca­tion ensure the recruiter has the rel­e­vant can­di­date infor­ma­tion in a read­able for­mat. The can­di­date is forced to put their best foot for­ward and avoid typ­i­cal CV waffle.

AND PEOPLE LOVE IT

 

As reported in the New York Times in Jan­u­ary, 45% of non entry level posi­tions in Ernst and Young are now filled by employee refer­rals. This is not the first time we have seen high num­bers of refer­rals in com­pa­nies with effi­cient recruit­ing func­tions. Some organ­i­sa­tion we work with are tar­get­ting 50% of new hires to come from refer­rals this year.

Here is an exam­ple of a Zartis Social Refer­ral Suc­cess story.

Refer­rals work for many reasons: 

  • Refer­ral can­di­dates are processed quicker
  • Employ­ees can pro­vide ini­tial ref­er­ences for candidates
  • Employ­ees tend to refer good people
  • Social net­works increase the power of referrals
  • Reten­tion rates are higher
  • Higher can­di­date to hire ratio

With Zartis you can quickly get started with an employee refer­ral pro­gram. Employ­ees can share jobs on their social net­works, track results and help their com­pany hire more people.

Here is how it works:

Keys to suc­cess with Employee Refer­ral programs:

  • Com­mu­ni­ca­tion with employees
  • Employee engage­ment
  • Clear employer brand

Ref­er­ences 

In Hir­ing, a Friend in Need Is a Prospect, Indeed

10 Com­pelling Num­bers That Reveal the Power of Employee Referrals

The oppor­tu­nity in online recruit­ing is hav­ing the abil­ity to track and under­stand your recruit­ing ana­lyt­ics, help­ing you iden­tify oppor­tu­ni­ties in your can­di­date acquisition strategy.

Gain­ing con­sis­tent improve­ments in your recruit­ing process requires the con­sis­tent mea­sure­ment of impor­tant met­rics. With­out these met­rics, you are man­ag­ing a recruit­ment team on word of mouth.

You can’t man­age what you can’t measure”

Tak­ing steps towards iden­ti­fy­ing suit­able met­rics that will drive improve­ments in your recruit­ment process can be a daunt­ing task. The sooner you under­stand your can­di­date pipeline by met­rics, the quicker you will achieve recruit­ing targets.

candidate_pipeline_recruiting

Begin­ning with can­di­date ‘sources’:

Job boards: Your job board account will have all the num­ber of job views your jobs have received. They may also pro­vide you with the num­ber of appli­ca­tions or click through rates. Some job boards scrap jobs from your web­site to build their inven­tory and these views can be tracked using google analytics.

Careers site:  Google ana­lyt­ics will have the infor­ma­tion you require to get started. If not, you need to add google ana­lyt­ics to your site ‘Now’ and read this post later. (there is no rea­son not to track your web­site vis­i­tor and behaviors)

Employee refer­rals: If you are not man­ag­ing your refer­ral process in a suit­able sys­tem this can be dif­fi­cult. If you man­age via email it is prob­a­bly time to start count­ing man­u­ally the num­ber of refer­ral candidates.

Social Media: Start with view­ing your career site views source.

Pay per click: All this infor­ma­tion will be avail­able to you via the ser­vice you use to man­age PPC.

SEM: Avail­able through your web ana­lyt­ics account if setup correctly.

Start­ing Point:

Gather 3 months of data if pos­si­ble (2 months will work) and break it out weekly. This will give you a good start­ing point.

When we help com­pa­nies begin this process of ana­lyz­ing their recruit­ment processes the results can be some­what sur­pris­ing. Careers site often result in higher con­ver­sion rates but lit­tle effort is given to the can­di­date con­ver­sion fun­nel at this point. Assump­tions are made with­out the fig­ures to back them up.

Once you have this data, you have a great start­ing point for track­ing improve­ments and direct­ing recruit­ment mar­ket­ing spend. Assign­ing respon­si­bil­ity for these met­rics and improve­ments in con­ver­sion rates will give you a com­pet­i­tive advan­tage in you recruit­ing efforts.

Talk to our Recruit­ment Mar­ket­ing team to dis­cuss how you can apply cus­tom ana­lyt­ics to improve your online can­di­date acquisition.  Email: info[@]zartis.com

We are delighted to announce the launch of our Boston Job Map. This is the first stop on our trip around the globe high­light­ing the best com­pa­nies hir­ing in each location.

Com­pa­nies can add a job to the job map free of charge, along with a link to the com­pa­nies careers site.

Any­one in recruit­ment will know that job dis­cov­ery for can­di­dates is dif­fi­cult. When adding jobs to tra­di­tional job boards recruit­ing pro­fes­sion­als have to con­stantly play with the set­tings to ensure great cov­er­age. The can­di­date selects from a bunch of drop downs and and hope­fully lands on the per­fect role.

Today we are chang­ing that by allow­ing can­di­dates to dis­cover a job, quickly learn about the com­pany and see the job loca­tion (right to the front door of the office).

To ben­e­fit the com­pany and the can­di­date, agen­cies will not be added to the map and dupli­ca­tion of job post­ings is not permitted.

Our goal is to cre­ate ‘A World of jobs’. Join us in our trip around the world to dis­cover the best com­pa­nies hir­ing today.

We’re test­ing a new ser­vice to see if we can reach, engage and con­vert can­di­dates through Twit­ter on mobile.

To do this we built jobfiend.com. It allows com­pa­nies to cre­ate a careers site in a cou­ple of min­utes that’s built for mobile. Not opti­mised or tweaked for mobile, but actu­ally built for mobile. Here were the considerations:

We could not ask can­di­dates to sub­mit a CV/Resume because most peo­ple can’t do this on a mobile.
The text has to be appro­pri­ate for mobile. This doesn’t mean respon­sive design. It means a min­i­mal­ist approach.
There’s no point ask­ing can­di­dates to input a lot of text. We know they won’t do it.

So what are we left with? Tweet sized job descrip­tion and a mobile appli­ca­tion process that’s fast and easy to com­plete. Resumes, screen­ing and inter­views can all fol­low. This is inbound lead gen­er­a­tion for recruit­ment on mobile.

The most recent test was for an online mar­ket­ing intern. We started the cam­paign at 9.30am this morn­ing. We’re fin­ished now and review­ing the results. We gen­er­ated 4532 impres­sions from two cam­paigns. One resulted in an engage­ment rate of 12.9% but none of these com­pleted the appli­ca­tion form. The other had an engage­ment of 2.26% and five(update) seven peo­ple com­pleted the appli­ca­tion. The con­ver­sion rate is some­where between what we usu­ally see on com­pany career sites (high) and job boards (medium).

If you’re inter­ested in mobile recruit­ment and Twit­ter feel free to con­tact me at john (at) zartis.com.

We’re test­ing the best way to Tweet a job. When you break down the con­stituent com­po­nents of a job tweet there are essen­tially four parts: the role, the loca­tion, the com­pany and the call to action. All of these obvi­ously need to fit into 140 char­ac­ters, or less if you want room for a ReTweet.

We think that the role should come first. It’s what is likely to attract the atten­tion of rel­e­vant view­ers. The order­ing of the loca­tion and com­pany are debatable.

Finally, the call to action is the attempt to get the user to click through to the des­ti­na­tion page. This is where can­di­dates are usu­ally dropped into a rab­bit hole. The des­ti­na­tion page is likely a long job descrip­tion that’s painful to read on a mobile. The click to apply is prob­a­bly worse: a bil­lion dol­lar ATS provider that can’t cope with mobile.

Here’s a three step process to help you hire from Twit­ter (which is pri­mar­ily a mobile medium):

Fig­ure out how to struc­ture job Tweets that works for you.
Fig­ure out how to get the Tweet dis­cov­ered by the right peo­ple and engage them.
Ditch your legacy ATS that fails mobile users.

What the num­bers tell us

Over 20% of peo­ple look­ing for jobs are using mobile devices to do so.

This has increased from 10% this time last year.

The expec­ta­tion is 40% of job views to come from mobile devices within 12 months.

Mobile job appli­ca­tions are not increas­ing at the same rate.

Rea­sons

Mobile job views are increas­ing and now account from more than 1/5 of all job views. Logic would sug­gest that mobile job appli­ca­tions would fol­low. Despite the advances in tech­nol­ogy, the busi­ness process for job appli­ca­tions is slow to catch up. An oppor­tu­nity is being missed by employers.

Early adopters have a huge oppor­tu­nity to tar­get the large vol­ume of mobile job views in the war for talent.

What is hap­pen­ing in the job dis­cov­ery channels:

55,000,000 searches monthly for ‘JOBS’ on mobile devices

60% of twit­ter users login via mobile devices

Over 60% of face­book users login via mobile device

Job­fiend lets you cre­ate amaz­ing job descrip­tions and job appli­ca­tions for mobile devices. Remov­ing the CV from the process allows can­di­dates to apply quickly from a mobile device and engages the can­di­dates with the company.

The ques­tion style and the 140 char­ac­ter job appli­ca­tion ensure the recruiter has the rel­e­vant can­di­date infor­ma­tion in a read­able for­mat. The can­di­date is forced to put their best foot for­ward and avoid typ­i­cal CV waffle.

AND PEOPLE LOVE IT

 

As reported in the New York Times in Jan­u­ary, 45% of non entry level posi­tions in Ernst and Young are now filled by employee refer­rals. This is not the first time we have seen high num­bers of refer­rals in com­pa­nies with effi­cient recruit­ing func­tions. Some organ­i­sa­tion we work with are tar­get­ting 50% of new hires to come from refer­rals this year.

Here is an exam­ple of a Zartis Social Refer­ral Suc­cess story.

Refer­rals work for many reasons: 

  • Refer­ral can­di­dates are processed quicker
  • Employ­ees can pro­vide ini­tial ref­er­ences for candidates
  • Employ­ees tend to refer good people
  • Social net­works increase the power of referrals
  • Reten­tion rates are higher
  • Higher can­di­date to hire ratio

With Zartis you can quickly get started with an employee refer­ral pro­gram. Employ­ees can share jobs on their social net­works, track results and help their com­pany hire more people.

Here is how it works:

Keys to suc­cess with Employee Refer­ral programs:

  • Com­mu­ni­ca­tion with employees
  • Employee engage­ment
  • Clear employer brand

Ref­er­ences 

In Hir­ing, a Friend in Need Is a Prospect, Indeed

10 Com­pelling Num­bers That Reveal the Power of Employee Referrals

The oppor­tu­nity in online recruit­ing is hav­ing the abil­ity to track and under­stand your recruit­ing ana­lyt­ics, help­ing you iden­tify oppor­tu­ni­ties in your can­di­date acquisition strategy.

Gain­ing con­sis­tent improve­ments in your recruit­ing process requires the con­sis­tent mea­sure­ment of impor­tant met­rics. With­out these met­rics, you are man­ag­ing a recruit­ment team on word of mouth.

You can’t man­age what you can’t measure”

Tak­ing steps towards iden­ti­fy­ing suit­able met­rics that will drive improve­ments in your recruit­ment process can be a daunt­ing task. The sooner you under­stand your can­di­date pipeline by met­rics, the quicker you will achieve recruit­ing targets.

candidate_pipeline_recruiting

Begin­ning with can­di­date ‘sources’:

Job boards: Your job board account will have all the num­ber of job views your jobs have received. They may also pro­vide you with the num­ber of appli­ca­tions or click through rates. Some job boards scrap jobs from your web­site to build their inven­tory and these views can be tracked using google analytics.

Careers site:  Google ana­lyt­ics will have the infor­ma­tion you require to get started. If not, you need to add google ana­lyt­ics to your site ‘Now’ and read this post later. (there is no rea­son not to track your web­site vis­i­tor and behaviors)

Employee refer­rals: If you are not man­ag­ing your refer­ral process in a suit­able sys­tem this can be dif­fi­cult. If you man­age via email it is prob­a­bly time to start count­ing man­u­ally the num­ber of refer­ral candidates.

Social Media: Start with view­ing your career site views source.

Pay per click: All this infor­ma­tion will be avail­able to you via the ser­vice you use to man­age PPC.

SEM: Avail­able through your web ana­lyt­ics account if setup correctly.

Start­ing Point:

Gather 3 months of data if pos­si­ble (2 months will work) and break it out weekly. This will give you a good start­ing point.

When we help com­pa­nies begin this process of ana­lyz­ing their recruit­ment processes the results can be some­what sur­pris­ing. Careers site often result in higher con­ver­sion rates but lit­tle effort is given to the can­di­date con­ver­sion fun­nel at this point. Assump­tions are made with­out the fig­ures to back them up.

Once you have this data, you have a great start­ing point for track­ing improve­ments and direct­ing recruit­ment mar­ket­ing spend. Assign­ing respon­si­bil­ity for these met­rics and improve­ments in con­ver­sion rates will give you a com­pet­i­tive advan­tage in you recruit­ing efforts.

Talk to our Recruit­ment Mar­ket­ing team to dis­cuss how you can apply cus­tom ana­lyt­ics to improve your online can­di­date acquisition.  Email: info[@]zartis.com

We are delighted to announce the launch of our Boston Job Map. This is the first stop on our trip around the globe high­light­ing the best com­pa­nies hir­ing in each location.

Com­pa­nies can add a job to the job map free of charge, along with a link to the com­pa­nies careers site.

Any­one in recruit­ment will know that job dis­cov­ery for can­di­dates is dif­fi­cult. When adding jobs to tra­di­tional job boards recruit­ing pro­fes­sion­als have to con­stantly play with the set­tings to ensure great cov­er­age. The can­di­date selects from a bunch of drop downs and and hope­fully lands on the per­fect role.

Today we are chang­ing that by allow­ing can­di­dates to dis­cover a job, quickly learn about the com­pany and see the job loca­tion (right to the front door of the office).

To ben­e­fit the com­pany and the can­di­date, agen­cies will not be added to the map and dupli­ca­tion of job post­ings is not permitted.

Our goal is to cre­ate ‘A World of jobs’. Join us in our trip around the world to dis­cover the best com­pa­nies hir­ing today.

We’re test­ing a new ser­vice to see if we can reach, engage and con­vert can­di­dates through Twit­ter on mobile.

To do this we built jobfiend.com. It allows com­pa­nies to cre­ate a careers site in a cou­ple of min­utes that’s built for mobile. Not opti­mised or tweaked for mobile, but actu­ally built for mobile. Here were the considerations:

We could not ask can­di­dates to sub­mit a CV/Resume because most peo­ple can’t do this on a mobile.
The text has to be appro­pri­ate for mobile. This doesn’t mean respon­sive design. It means a min­i­mal­ist approach.
There’s no point ask­ing can­di­dates to input a lot of text. We know they won’t do it.

So what are we left with? Tweet sized job descrip­tion and a mobile appli­ca­tion process that’s fast and easy to com­plete. Resumes, screen­ing and inter­views can all fol­low. This is inbound lead gen­er­a­tion for recruit­ment on mobile.

The most recent test was for an online mar­ket­ing intern. We started the cam­paign at 9.30am this morn­ing. We’re fin­ished now and review­ing the results. We gen­er­ated 4532 impres­sions from two cam­paigns. One resulted in an engage­ment rate of 12.9% but none of these com­pleted the appli­ca­tion form. The other had an engage­ment of 2.26% and five(update) seven peo­ple com­pleted the appli­ca­tion. The con­ver­sion rate is some­where between what we usu­ally see on com­pany career sites (high) and job boards (medium).

If you’re inter­ested in mobile recruit­ment and Twit­ter feel free to con­tact me at john (at) zartis.com.

We’re test­ing the best way to Tweet a job. When you break down the con­stituent com­po­nents of a job tweet there are essen­tially four parts: the role, the loca­tion, the com­pany and the call to action. All of these obvi­ously need to fit into 140 char­ac­ters, or less if you want room for a ReTweet.

We think that the role should come first. It’s what is likely to attract the atten­tion of rel­e­vant view­ers. The order­ing of the loca­tion and com­pany are debatable.

Finally, the call to action is the attempt to get the user to click through to the des­ti­na­tion page. This is where can­di­dates are usu­ally dropped into a rab­bit hole. The des­ti­na­tion page is likely a long job descrip­tion that’s painful to read on a mobile. The click to apply is prob­a­bly worse: a bil­lion dol­lar ATS provider that can’t cope with mobile.

Here’s a three step process to help you hire from Twit­ter (which is pri­mar­ily a mobile medium):

Fig­ure out how to struc­ture job Tweets that works for you.
Fig­ure out how to get the Tweet dis­cov­ered by the right peo­ple and engage them.
Ditch your legacy ATS that fails mobile users.

What the num­bers tell us

Over 20% of peo­ple look­ing for jobs are using mobile devices to do so.

This has increased from 10% this time last year.

The expec­ta­tion is 40% of job views to come from mobile devices within 12 months.

Mobile job appli­ca­tions are not increas­ing at the same rate.

Rea­sons

Mobile job views are increas­ing and now account from more than 1/5 of all job views. Logic would sug­gest that mobile job appli­ca­tions would fol­low. Despite the advances in tech­nol­ogy, the busi­ness process for job appli­ca­tions is slow to catch up. An oppor­tu­nity is being missed by employers.

Early adopters have a huge oppor­tu­nity to tar­get the large vol­ume of mobile job views in the war for talent.

What is hap­pen­ing in the job dis­cov­ery channels:

55,000,000 searches monthly for ‘JOBS’ on mobile devices

60% of twit­ter users login via mobile devices

Over 60% of face­book users login via mobile device

Job­fiend lets you cre­ate amaz­ing job descrip­tions and job appli­ca­tions for mobile devices. Remov­ing the CV from the process allows can­di­dates to apply quickly from a mobile device and engages the can­di­dates with the company.

The ques­tion style and the 140 char­ac­ter job appli­ca­tion ensure the recruiter has the rel­e­vant can­di­date infor­ma­tion in a read­able for­mat. The can­di­date is forced to put their best foot for­ward and avoid typ­i­cal CV waffle.

AND PEOPLE LOVE IT

 

As reported in the New York Times in Jan­u­ary, 45% of non entry level posi­tions in Ernst and Young are now filled by employee refer­rals. This is not the first time we have seen high num­bers of refer­rals in com­pa­nies with effi­cient recruit­ing func­tions. Some organ­i­sa­tion we work with are tar­get­ting 50% of new hires to come from refer­rals this year.

Here is an exam­ple of a Zartis Social Refer­ral Suc­cess story.

Refer­rals work for many reasons: 

  • Refer­ral can­di­dates are processed quicker
  • Employ­ees can pro­vide ini­tial ref­er­ences for candidates
  • Employ­ees tend to refer good people
  • Social net­works increase the power of referrals
  • Reten­tion rates are higher
  • Higher can­di­date to hire ratio

With Zartis you can quickly get started with an employee refer­ral pro­gram. Employ­ees can share jobs on their social net­works, track results and help their com­pany hire more people.

Here is how it works:

Keys to suc­cess with Employee Refer­ral programs:

  • Com­mu­ni­ca­tion with employees
  • Employee engage­ment
  • Clear employer brand

Ref­er­ences 

In Hir­ing, a Friend in Need Is a Prospect, Indeed

10 Com­pelling Num­bers That Reveal the Power of Employee Referrals

The oppor­tu­nity in online recruit­ing is hav­ing the abil­ity to track and under­stand your recruit­ing ana­lyt­ics, help­ing you iden­tify oppor­tu­ni­ties in your can­di­date acquisition strategy.

Gain­ing con­sis­tent improve­ments in your recruit­ing process requires the con­sis­tent mea­sure­ment of impor­tant met­rics. With­out these met­rics, you are man­ag­ing a recruit­ment team on word of mouth.

You can’t man­age what you can’t measure”

Tak­ing steps towards iden­ti­fy­ing suit­able met­rics that will drive improve­ments in your recruit­ment process can be a daunt­ing task. The sooner you under­stand your can­di­date pipeline by met­rics, the quicker you will achieve recruit­ing targets.

candidate_pipeline_recruiting

Begin­ning with can­di­date ‘sources’:

Job boards: Your job board account will have all the num­ber of job views your jobs have received. They may also pro­vide you with the num­ber of appli­ca­tions or click through rates. Some job boards scrap jobs from your web­site to build their inven­tory and these views can be tracked using google analytics.

Careers site:  Google ana­lyt­ics will have the infor­ma­tion you require to get started. If not, you need to add google ana­lyt­ics to your site ‘Now’ and read this post later. (there is no rea­son not to track your web­site vis­i­tor and behaviors)

Employee refer­rals: If you are not man­ag­ing your refer­ral process in a suit­able sys­tem this can be dif­fi­cult. If you man­age via email it is prob­a­bly time to start count­ing man­u­ally the num­ber of refer­ral candidates.

Social Media: Start with view­ing your career site views source.

Pay per click: All this infor­ma­tion will be avail­able to you via the ser­vice you use to man­age PPC.

SEM: Avail­able through your web ana­lyt­ics account if setup correctly.

Start­ing Point:

Gather 3 months of data if pos­si­ble (2 months will work) and break it out weekly. This will give you a good start­ing point.

When we help com­pa­nies begin this process of ana­lyz­ing their recruit­ment processes the results can be some­what sur­pris­ing. Careers site often result in higher con­ver­sion rates but lit­tle effort is given to the can­di­date con­ver­sion fun­nel at this point. Assump­tions are made with­out the fig­ures to back them up.

Once you have this data, you have a great start­ing point for track­ing improve­ments and direct­ing recruit­ment mar­ket­ing spend. Assign­ing respon­si­bil­ity for these met­rics and improve­ments in con­ver­sion rates will give you a com­pet­i­tive advan­tage in you recruit­ing efforts.

Talk to our Recruit­ment Mar­ket­ing team to dis­cuss how you can apply cus­tom ana­lyt­ics to improve your online can­di­date acquisition.  Email: info[@]zartis.com

We are delighted to announce the launch of our Boston Job Map. This is the first stop on our trip around the globe high­light­ing the best com­pa­nies hir­ing in each location.

Com­pa­nies can add a job to the job map free of charge, along with a link to the com­pa­nies careers site.

Any­one in recruit­ment will know that job dis­cov­ery for can­di­dates is dif­fi­cult. When adding jobs to tra­di­tional job boards recruit­ing pro­fes­sion­als have to con­stantly play with the set­tings to ensure great cov­er­age. The can­di­date selects from a bunch of drop downs and and hope­fully lands on the per­fect role.

Today we are chang­ing that by allow­ing can­di­dates to dis­cover a job, quickly learn about the com­pany and see the job loca­tion (right to the front door of the office).

To ben­e­fit the com­pany and the can­di­date, agen­cies will not be added to the map and dupli­ca­tion of job post­ings is not permitted.

Our goal is to cre­ate ‘A World of jobs’. Join us in our trip around the world to dis­cover the best com­pa­nies hir­ing today.

We’re test­ing a new ser­vice to see if we can reach, engage and con­vert can­di­dates through Twit­ter on mobile.

To do this we built jobfiend.com. It allows com­pa­nies to cre­ate a careers site in a cou­ple of min­utes that’s built for mobile. Not opti­mised or tweaked for mobile, but actu­ally built for mobile. Here were the considerations:

We could not ask can­di­dates to sub­mit a CV/Resume because most peo­ple can’t do this on a mobile.
The text has to be appro­pri­ate for mobile. This doesn’t mean respon­sive design. It means a min­i­mal­ist approach.
There’s no point ask­ing can­di­dates to input a lot of text. We know they won’t do it.

So what are we left with? Tweet sized job descrip­tion and a mobile appli­ca­tion process that’s fast and easy to com­plete. Resumes, screen­ing and inter­views can all fol­low. This is inbound lead gen­er­a­tion for recruit­ment on mobile.

The most recent test was for an online mar­ket­ing intern. We started the cam­paign at 9.30am this morn­ing. We’re fin­ished now and review­ing the results. We gen­er­ated 4532 impres­sions from two cam­paigns. One resulted in an engage­ment rate of 12.9% but none of these com­pleted the appli­ca­tion form. The other had an engage­ment of 2.26% and five(update) seven peo­ple com­pleted the appli­ca­tion. The con­ver­sion rate is some­where between what we usu­ally see on com­pany career sites (high) and job boards (medium).

If you’re inter­ested in mobile recruit­ment and Twit­ter feel free to con­tact me at john (at) zartis.com.

We’re test­ing the best way to Tweet a job. When you break down the con­stituent com­po­nents of a job tweet there are essen­tially four parts: the role, the loca­tion, the com­pany and the call to action. All of these obvi­ously need to fit into 140 char­ac­ters, or less if you want room for a ReTweet.

We think that the role should come first. It’s what is likely to attract the atten­tion of rel­e­vant view­ers. The order­ing of the loca­tion and com­pany are debatable.

Finally, the call to action is the attempt to get the user to click through to the des­ti­na­tion page. This is where can­di­dates are usu­ally dropped into a rab­bit hole. The des­ti­na­tion page is likely a long job descrip­tion that’s painful to read on a mobile. The click to apply is prob­a­bly worse: a bil­lion dol­lar ATS provider that can’t cope with mobile.

Here’s a three step process to help you hire from Twit­ter (which is pri­mar­ily a mobile medium):

Fig­ure out how to struc­ture job Tweets that works for you.
Fig­ure out how to get the Tweet dis­cov­ered by the right peo­ple and engage them.
Ditch your legacy ATS that fails mobile users.

What the num­bers tell us

Over 20% of peo­ple look­ing for jobs are using mobile devices to do so.

This has increased from 10% this time last year.

The expec­ta­tion is 40% of job views to come from mobile devices within 12 months.

Mobile job appli­ca­tions are not increas­ing at the same rate.

Rea­sons

Mobile job views are increas­ing and now account from more than 1/5 of all job views. Logic would sug­gest that mobile job appli­ca­tions would fol­low. Despite the advances in tech­nol­ogy, the busi­ness process for job appli­ca­tions is slow to catch up. An oppor­tu­nity is being missed by employers.

Early adopters have a huge oppor­tu­nity to tar­get the large vol­ume of mobile job views in the war for talent.

What is hap­pen­ing in the job dis­cov­ery channels:

55,000,000 searches monthly for ‘JOBS’ on mobile devices

60% of twit­ter users login via mobile devices

Over 60% of face­book users login via mobile device

Job­fiend lets you cre­ate amaz­ing job descrip­tions and job appli­ca­tions for mobile devices. Remov­ing the CV from the process allows can­di­dates to apply quickly from a mobile device and engages the can­di­dates with the company.

The ques­tion style and the 140 char­ac­ter job appli­ca­tion ensure the recruiter has the rel­e­vant can­di­date infor­ma­tion in a read­able for­mat. The can­di­date is forced to put their best foot for­ward and avoid typ­i­cal CV waffle.

AND PEOPLE LOVE IT

 

As reported in the New York Times in Jan­u­ary, 45% of non entry level posi­tions in Ernst and Young are now filled by employee refer­rals. This is not the first time we have seen high num­bers of refer­rals in com­pa­nies with effi­cient recruit­ing func­tions. Some organ­i­sa­tion we work with are tar­get­ting 50% of new hires to come from refer­rals this year.

Here is an exam­ple of a Zartis Social Refer­ral Suc­cess story.

Refer­rals work for many reasons: 

  • Refer­ral can­di­dates are processed quicker
  • Employ­ees can pro­vide ini­tial ref­er­ences for candidates
  • Employ­ees tend to refer good people
  • Social net­works increase the power of referrals
  • Reten­tion rates are higher
  • Higher can­di­date to hire ratio

With Zartis you can quickly get started with an employee refer­ral pro­gram. Employ­ees can share jobs on their social net­works, track results and help their com­pany hire more people.

Here is how it works:

Keys to suc­cess with Employee Refer­ral programs:

  • Com­mu­ni­ca­tion with employees
  • Employee engage­ment
  • Clear employer brand

Ref­er­ences 

In Hir­ing, a Friend in Need Is a Prospect, Indeed

10 Com­pelling Num­bers That Reveal the Power of Employee Referrals

The oppor­tu­nity in online recruit­ing is hav­ing the abil­ity to track and under­stand your recruit­ing ana­lyt­ics, help­ing you iden­tify oppor­tu­ni­ties in your can­di­date acquisition strategy.

Gain­ing con­sis­tent improve­ments in your recruit­ing process requires the con­sis­tent mea­sure­ment of impor­tant met­rics. With­out these met­rics, you are man­ag­ing a recruit­ment team on word of mouth.

You can’t man­age what you can’t measure”

Tak­ing steps towards iden­ti­fy­ing suit­able met­rics that will drive improve­ments in your recruit­ment process can be a daunt­ing task. The sooner you under­stand your can­di­date pipeline by met­rics, the quicker you will achieve recruit­ing targets.

candidate_pipeline_recruiting

Begin­ning with can­di­date ‘sources’:

Job boards: Your job board account will have all the num­ber of job views your jobs have received. They may also pro­vide you with the num­ber of appli­ca­tions or click through rates. Some job boards scrap jobs from your web­site to build their inven­tory and these views can be tracked using google analytics.

Careers site:  Google ana­lyt­ics will have the infor­ma­tion you require to get started. If not, you need to add google ana­lyt­ics to your site ‘Now’ and read this post later. (there is no rea­son not to track your web­site vis­i­tor and behaviors)

Employee refer­rals: If you are not man­ag­ing your refer­ral process in a suit­able sys­tem this can be dif­fi­cult. If you man­age via email it is prob­a­bly time to start count­ing man­u­ally the num­ber of refer­ral candidates.

Social Media: Start with view­ing your career site views source.

Pay per click: All this infor­ma­tion will be avail­able to you via the ser­vice you use to man­age PPC.

SEM: Avail­able through your web ana­lyt­ics account if setup correctly.

Start­ing Point:

Gather 3 months of data if pos­si­ble (2 months will work) and break it out weekly. This will give you a good start­ing point.

When we help com­pa­nies begin this process of ana­lyz­ing their recruit­ment processes the results can be some­what sur­pris­ing. Careers site often result in higher con­ver­sion rates but lit­tle effort is given to the can­di­date con­ver­sion fun­nel at this point. Assump­tions are made with­out the fig­ures to back them up.

Once you have this data, you have a great start­ing point for track­ing improve­ments and direct­ing recruit­ment mar­ket­ing spend. Assign­ing respon­si­bil­ity for these met­rics and improve­ments in con­ver­sion rates will give you a com­pet­i­tive advan­tage in you recruit­ing efforts.

Talk to our Recruit­ment Mar­ket­ing team to dis­cuss how you can apply cus­tom ana­lyt­ics to improve your online can­di­date acquisition.  Email: info[@]zartis.com

We are delighted to announce the launch of our Boston Job Map. This is the first stop on our trip around the globe high­light­ing the best com­pa­nies hir­ing in each location.

Com­pa­nies can add a job to the job map free of charge, along with a link to the com­pa­nies careers site.

Any­one in recruit­ment will know that job dis­cov­ery for can­di­dates is dif­fi­cult. When adding jobs to tra­di­tional job boards recruit­ing pro­fes­sion­als have to con­stantly play with the set­tings to ensure great cov­er­age. The can­di­date selects from a bunch of drop downs and and hope­fully lands on the per­fect role.

Today we are chang­ing that by allow­ing can­di­dates to dis­cover a job, quickly learn about the com­pany and see the job loca­tion (right to the front door of the office).

To ben­e­fit the com­pany and the can­di­date, agen­cies will not be added to the map and dupli­ca­tion of job post­ings is not permitted.

Our goal is to cre­ate ‘A World of jobs’. Join us in our trip around the world to dis­cover the best com­pa­nies hir­ing today.

We’re test­ing a new ser­vice to see if we can reach, engage and con­vert can­di­dates through Twit­ter on mobile.

To do this we built jobfiend.com. It allows com­pa­nies to cre­ate a careers site in a cou­ple of min­utes that’s built for mobile. Not opti­mised or tweaked for mobile, but actu­ally built for mobile. Here were the considerations:

We could not ask can­di­dates to sub­mit a CV/Resume because most peo­ple can’t do this on a mobile.
The text has to be appro­pri­ate for mobile. This doesn’t mean respon­sive design. It means a min­i­mal­ist approach.
There’s no point ask­ing can­di­dates to input a lot of text. We know they won’t do it.

So what are we left with? Tweet sized job descrip­tion and a mobile appli­ca­tion process that’s fast and easy to com­plete. Resumes, screen­ing and inter­views can all fol­low. This is inbound lead gen­er­a­tion for recruit­ment on mobile.

The most recent test was for an online mar­ket­ing intern. We started the cam­paign at 9.30am this morn­ing. We’re fin­ished now and review­ing the results. We gen­er­ated 4532 impres­sions from two cam­paigns. One resulted in an engage­ment rate of 12.9% but none of these com­pleted the appli­ca­tion form. The other had an engage­ment of 2.26% and five(update) seven peo­ple com­pleted the appli­ca­tion. The con­ver­sion rate is some­where between what we usu­ally see on com­pany career sites (high) and job boards (medium).

If you’re inter­ested in mobile recruit­ment and Twit­ter feel free to con­tact me at john (at) zartis.com.

We’re test­ing the best way to Tweet a job. When you break down the con­stituent com­po­nents of a job tweet there are essen­tially four parts: the role, the loca­tion, the com­pany and the call to action. All of these obvi­ously need to fit into 140 char­ac­ters, or less if you want room for a ReTweet.

We think that the role should come first. It’s what is likely to attract the atten­tion of rel­e­vant view­ers. The order­ing of the loca­tion and com­pany are debatable.

Finally, the call to action is the attempt to get the user to click through to the des­ti­na­tion page. This is where can­di­dates are usu­ally dropped into a rab­bit hole. The des­ti­na­tion page is likely a long job descrip­tion that’s painful to read on a mobile. The click to apply is prob­a­bly worse: a bil­lion dol­lar ATS provider that can’t cope with mobile.

Here’s a three step process to help you hire from Twit­ter (which is pri­mar­ily a mobile medium):

Fig­ure out how to struc­ture job Tweets that works for you.
Fig­ure out how to get the Tweet dis­cov­ered by the right peo­ple and engage them.
Ditch your legacy ATS that fails mobile users.

What the num­bers tell us

Over 20% of peo­ple look­ing for jobs are using mobile devices to do so.

This has increased from 10% this time last year.

The expec­ta­tion is 40% of job views to come from mobile devices within 12 months.

Mobile job appli­ca­tions are not increas­ing at the same rate.

Rea­sons

Mobile job views are increas­ing and now account from more than 1/5 of all job views. Logic would sug­gest that mobile job appli­ca­tions would fol­low. Despite the advances in tech­nol­ogy, the busi­ness process for job appli­ca­tions is slow to catch up. An oppor­tu­nity is being missed by employers.

Early adopters have a huge oppor­tu­nity to tar­get the large vol­ume of mobile job views in the war for talent.

What is hap­pen­ing in the job dis­cov­ery channels:

55,000,000 searches monthly for ‘JOBS’ on mobile devices

60% of twit­ter users login via mobile devices

Over 60% of face­book users login via mobile device

Job­fiend lets you cre­ate amaz­ing job descrip­tions and job appli­ca­tions for mobile devices. Remov­ing the CV from the process allows can­di­dates to apply quickly from a mobile device and engages the can­di­dates with the company.

The ques­tion style and the 140 char­ac­ter job appli­ca­tion ensure the recruiter has the rel­e­vant can­di­date infor­ma­tion in a read­able for­mat. The can­di­date is forced to put their best foot for­ward and avoid typ­i­cal CV waffle.

AND PEOPLE LOVE IT

 

As reported in the New York Times in Jan­u­ary, 45% of non entry level posi­tions in Ernst and Young are now filled by employee refer­rals. This is not the first time we have seen high num­bers of refer­rals in com­pa­nies with effi­cient recruit­ing func­tions. Some organ­i­sa­tion we work with are tar­get­ting 50% of new hires to come from refer­rals this year.

Here is an exam­ple of a Zartis Social Refer­ral Suc­cess story.

Refer­rals work for many reasons: 

  • Refer­ral can­di­dates are processed quicker
  • Employ­ees can pro­vide ini­tial ref­er­ences for candidates
  • Employ­ees tend to refer good people
  • Social net­works increase the power of referrals
  • Reten­tion rates are higher
  • Higher can­di­date to hire ratio

With Zartis you can quickly get started with an employee refer­ral pro­gram. Employ­ees can share jobs on their social net­works, track results and help their com­pany hire more people.

Here is how it works:

Keys to suc­cess with Employee Refer­ral programs:

  • Com­mu­ni­ca­tion with employees
  • Employee engage­ment
  • Clear employer brand

Ref­er­ences 

In Hir­ing, a Friend in Need Is a Prospect, Indeed

10 Com­pelling Num­bers That Reveal the Power of Employee Referrals

The oppor­tu­nity in online recruit­ing is hav­ing the abil­ity to track and under­stand your recruit­ing ana­lyt­ics, help­ing you iden­tify oppor­tu­ni­ties in your can­di­date acquisition strategy.

Gain­ing con­sis­tent improve­ments in your recruit­ing process requires the con­sis­tent mea­sure­ment of impor­tant met­rics. With­out these met­rics, you are man­ag­ing a recruit­ment team on word of mouth.

You can’t man­age what you can’t measure”

Tak­ing steps towards iden­ti­fy­ing suit­able met­rics that will drive improve­ments in your recruit­ment process can be a daunt­ing task. The sooner you under­stand your can­di­date pipeline by met­rics, the quicker you will achieve recruit­ing targets.

candidate_pipeline_recruiting

Begin­ning with can­di­date ‘sources’:

Job boards: Your job board account will have all the num­ber of job views your jobs have received. They may also pro­vide you with the num­ber of appli­ca­tions or click through rates. Some job boards scrap jobs from your web­site to build their inven­tory and these views can be tracked using google analytics.

Careers site:  Google ana­lyt­ics will have the infor­ma­tion you require to get started. If not, you need to add google ana­lyt­ics to your site ‘Now’ and read this post later. (there is no rea­son not to track your web­site vis­i­tor and behaviors)

Employee refer­rals: If you are not man­ag­ing your refer­ral process in a suit­able sys­tem this can be dif­fi­cult. If you man­age via email it is prob­a­bly time to start count­ing man­u­ally the num­ber of refer­ral candidates.

Social Media: Start with view­ing your career site views source.

Pay per click: All this infor­ma­tion will be avail­able to you via the ser­vice you use to man­age PPC.

SEM: Avail­able through your web ana­lyt­ics account if setup correctly.

Start­ing Point:

Gather 3 months of data if pos­si­ble (2 months will work) and break it out weekly. This will give you a good start­ing point.

When we help com­pa­nies begin this process of ana­lyz­ing their recruit­ment processes the results can be some­what sur­pris­ing. Careers site often result in higher con­ver­sion rates but lit­tle effort is given to the can­di­date con­ver­sion fun­nel at this point. Assump­tions are made with­out the fig­ures to back them up.

Once you have this data, you have a great start­ing point for track­ing improve­ments and direct­ing recruit­ment mar­ket­ing spend. Assign­ing respon­si­bil­ity for these met­rics and improve­ments in con­ver­sion rates will give you a com­pet­i­tive advan­tage in you recruit­ing efforts.

Talk to our Recruit­ment Mar­ket­ing team to dis­cuss how you can apply cus­tom ana­lyt­ics to improve your online can­di­date acquisition.  Email: info[@]zartis.com

We are delighted to announce the launch of our Boston Job Map. This is the first stop on our trip around the globe high­light­ing the best com­pa­nies hir­ing in each location.

Com­pa­nies can add a job to the job map free of charge, along with a link to the com­pa­nies careers site.

Any­one in recruit­ment will know that job dis­cov­ery for can­di­dates is dif­fi­cult. When adding jobs to tra­di­tional job boards recruit­ing pro­fes­sion­als have to con­stantly play with the set­tings to ensure great cov­er­age. The can­di­date selects from a bunch of drop downs and and hope­fully lands on the per­fect role.

Today we are chang­ing that by allow­ing can­di­dates to dis­cover a job, quickly learn about the com­pany and see the job loca­tion (right to the front door of the office).

To ben­e­fit the com­pany and the can­di­date, agen­cies will not be added to the map and dupli­ca­tion of job post­ings is not permitted.

Our goal is to cre­ate ‘A World of jobs’. Join us in our trip around the world to dis­cover the best com­pa­nies hir­ing today.

We’re test­ing a new ser­vice to see if we can reach, engage and con­vert can­di­dates through Twit­ter on mobile.

To do this we built jobfiend.com. It allows com­pa­nies to cre­ate a careers site in a cou­ple of min­utes that’s built for mobile. Not opti­mised or tweaked for mobile, but actu­ally built for mobile. Here were the considerations:

We could not ask can­di­dates to sub­mit a CV/Resume because most peo­ple can’t do this on a mobile.
The text has to be appro­pri­ate for mobile. This doesn’t mean respon­sive design. It means a min­i­mal­ist approach.
There’s no point ask­ing can­di­dates to input a lot of text. We know they won’t do it.

So what are we left with? Tweet sized job descrip­tion and a mobile appli­ca­tion process that’s fast and easy to com­plete. Resumes, screen­ing and inter­views can all fol­low. This is inbound lead gen­er­a­tion for recruit­ment on mobile.

The most recent test was for an online mar­ket­ing intern. We started the cam­paign at 9.30am this morn­ing. We’re fin­ished now and review­ing the results. We gen­er­ated 4532 impres­sions from two cam­paigns. One resulted in an engage­ment rate of 12.9% but none of these com­pleted the appli­ca­tion form. The other had an engage­ment of 2.26% and five(update) seven peo­ple com­pleted the appli­ca­tion. The con­ver­sion rate is some­where between what we usu­ally see on com­pany career sites (high) and job boards (medium).

If you’re inter­ested in mobile recruit­ment and Twit­ter feel free to con­tact me at john (at) zartis.com.

We’re test­ing the best way to Tweet a job. When you break down the con­stituent com­po­nents of a job tweet there are essen­tially four parts: the role, the loca­tion, the com­pany and the call to action. All of these obvi­ously need to fit into 140 char­ac­ters, or less if you want room for a ReTweet.

We think that the role should come first. It’s what is likely to attract the atten­tion of rel­e­vant view­ers. The order­ing of the loca­tion and com­pany are debatable.

Finally, the call to action is the attempt to get the user to click through to the des­ti­na­tion page. This is where can­di­dates are usu­ally dropped into a rab­bit hole. The des­ti­na­tion page is likely a long job descrip­tion that’s painful to read on a mobile. The click to apply is prob­a­bly worse: a bil­lion dol­lar ATS provider that can’t cope with mobile.

Here’s a three step process to help you hire from Twit­ter (which is pri­mar­ily a mobile medium):

Fig­ure out how to struc­ture job Tweets that works for you.
Fig­ure out how to get the Tweet dis­cov­ered by the right peo­ple and engage them.
Ditch your legacy ATS that fails mobile users.

What the num­bers tell us

Over 20% of peo­ple look­ing for jobs are using mobile devices to do so.

This has increased from 10% this time last year.

The expec­ta­tion is 40% of job views to come from mobile devices within 12 months.

Mobile job appli­ca­tions are not increas­ing at the same rate.

Rea­sons

Mobile job views are increas­ing and now account from more than 1/5 of all job views. Logic would sug­gest that mobile job appli­ca­tions would fol­low. Despite the advances in tech­nol­ogy, the busi­ness process for job appli­ca­tions is slow to catch up. An oppor­tu­nity is being missed by employers.

Early adopters have a huge oppor­tu­nity to tar­get the large vol­ume of mobile job views in the war for talent.

What is hap­pen­ing in the job dis­cov­ery channels:

55,000,000 searches monthly for ‘JOBS’ on mobile devices

60% of twit­ter users login via mobile devices

Over 60% of face­book users login via mobile device

Job­fiend lets you cre­ate amaz­ing job descrip­tions and job appli­ca­tions for mobile devices. Remov­ing the CV from the process allows can­di­dates to apply quickly from a mobile device and engages the can­di­dates with the company.

The ques­tion style and the 140 char­ac­ter job appli­ca­tion ensure the recruiter has the rel­e­vant can­di­date infor­ma­tion in a read­able for­mat. The can­di­date is forced to put their best foot for­ward and avoid typ­i­cal CV waffle.

AND PEOPLE LOVE IT

 

As reported in the New York Times in Jan­u­ary, 45% of non entry level posi­tions in Ernst and Young are now filled by employee refer­rals. This is not the first time we have seen high num­bers of refer­rals in com­pa­nies with effi­cient recruit­ing func­tions. Some organ­i­sa­tion we work with are tar­get­ting 50% of new hires to come from refer­rals this year.

Here is an exam­ple of a Zartis Social Refer­ral Suc­cess story.

Refer­rals work for many reasons: 

  • Refer­ral can­di­dates are processed quicker
  • Employ­ees can pro­vide ini­tial ref­er­ences for candidates
  • Employ­ees tend to refer good people
  • Social net­works increase the power of referrals
  • Reten­tion rates are higher
  • Higher can­di­date to hire ratio

With Zartis you can quickly get started with an employee refer­ral pro­gram. Employ­ees can share jobs on their social net­works, track results and help their com­pany hire more people.

Here is how it works:

Keys to suc­cess with Employee Refer­ral programs:

  • Com­mu­ni­ca­tion with employees
  • Employee engage­ment
  • Clear employer brand

Ref­er­ences 

In Hir­ing, a Friend in Need Is a Prospect, Indeed

10 Com­pelling Num­bers That Reveal the Power of Employee Referrals

The oppor­tu­nity in online recruit­ing is hav­ing the abil­ity to track and under­stand your recruit­ing ana­lyt­ics, help­ing you iden­tify oppor­tu­ni­ties in your can­di­date acquisition strategy.

Gain­ing con­sis­tent improve­ments in your recruit­ing process requires the con­sis­tent mea­sure­ment of impor­tant met­rics. With­out these met­rics, you are man­ag­ing a recruit­ment team on word of mouth.

You can’t man­age what you can’t measure”

Tak­ing steps towards iden­ti­fy­ing suit­able met­rics that will drive improve­ments in your recruit­ment process can be a daunt­ing task. The sooner you under­stand your can­di­date pipeline by met­rics, the quicker you will achieve recruit­ing targets.

candidate_pipeline_recruiting

Begin­ning with can­di­date ‘sources’:

Job boards: Your job board account will have all the num­ber of job views your jobs have received. They may also pro­vide you with the num­ber of appli­ca­tions or click through rates. Some job boards scrap jobs from your web­site to build their inven­tory and these views can be tracked using google analytics.

Careers site:  Google ana­lyt­ics will have the infor­ma­tion you require to get started. If not, you need to add google ana­lyt­ics to your site ‘Now’ and read this post later. (there is no rea­son not to track your web­site vis­i­tor and behaviors)

Employee refer­rals: If you are not man­ag­ing your refer­ral process in a suit­able sys­tem this can be dif­fi­cult. If you man­age via email it is prob­a­bly time to start count­ing man­u­ally the num­ber of refer­ral candidates.

Social Media: Start with view­ing your career site views source.

Pay per click: All this infor­ma­tion will be avail­able to you via the ser­vice you use to man­age PPC.

SEM: Avail­able through your web ana­lyt­ics account if setup correctly.

Start­ing Point:

Gather 3 months of data if pos­si­ble (2 months will work) and break it out weekly. This will give you a good start­ing point.

When we help com­pa­nies begin this process of ana­lyz­ing their recruit­ment processes the results can be some­what sur­pris­ing. Careers site often result in higher con­ver­sion rates but lit­tle effort is given to the can­di­date con­ver­sion fun­nel at this point. Assump­tions are made with­out the fig­ures to back them up.

Once you have this data, you have a great start­ing point for track­ing improve­ments and direct­ing recruit­ment mar­ket­ing spend. Assign­ing respon­si­bil­ity for these met­rics and improve­ments in con­ver­sion rates will give you a com­pet­i­tive advan­tage in you recruit­ing efforts.

Talk to our Recruit­ment Mar­ket­ing team to dis­cuss how you can apply cus­tom ana­lyt­ics to improve your online can­di­date acquisition.  Email: info[@]zartis.com

We are delighted to announce the launch of our Boston Job Map. This is the first stop on our trip around the globe high­light­ing the best com­pa­nies hir­ing in each location.

Com­pa­nies can add a job to the job map free of charge, along with a link to the com­pa­nies careers site.

Any­one in recruit­ment will know that job dis­cov­ery for can­di­dates is dif­fi­cult. When adding jobs to tra­di­tional job boards recruit­ing pro­fes­sion­als have to con­stantly play with the set­tings to ensure great cov­er­age. The can­di­date selects from a bunch of drop downs and and hope­fully lands on the per­fect role.

Today we are chang­ing that by allow­ing can­di­dates to dis­cover a job, quickly learn about the com­pany and see the job loca­tion (right to the front door of the office).

To ben­e­fit the com­pany and the can­di­date, agen­cies will not be added to the map and dupli­ca­tion of job post­ings is not permitted.

Our goal is to cre­ate ‘A World of jobs’. Join us in our trip around the world to dis­cover the best com­pa­nies hir­ing today.

We’re test­ing a new ser­vice to see if we can reach, engage and con­vert can­di­dates through Twit­ter on mobile.

To do this we built jobfiend.com. It allows com­pa­nies to cre­ate a careers site in a cou­ple of min­utes that’s built for mobile. Not opti­mised or tweaked for mobile, but actu­ally built for mobile. Here were the considerations:

We could not ask can­di­dates to sub­mit a CV/Resume because most peo­ple can’t do this on a mobile.
The text has to be appro­pri­ate for mobile. This doesn’t mean respon­sive design. It means a min­i­mal­ist approach.
There’s no point ask­ing can­di­dates to input a lot of text. We know they won’t do it.

So what are we left with? Tweet sized job descrip­tion and a mobile appli­ca­tion process that’s fast and easy to com­plete. Resumes, screen­ing and inter­views can all fol­low. This is inbound lead gen­er­a­tion for recruit­ment on mobile.

The most recent test was for an online mar­ket­ing intern. We started the cam­paign at 9.30am this morn­ing. We’re fin­ished now and review­ing the results. We gen­er­ated 4532 impres­sions from two cam­paigns. One resulted in an engage­ment rate of 12.9% but none of these com­pleted the appli­ca­tion form. The other had an engage­ment of 2.26% and five(update) seven peo­ple com­pleted the appli­ca­tion. The con­ver­sion rate is some­where between what we usu­ally see on com­pany career sites (high) and job boards (medium).

If you’re inter­ested in mobile recruit­ment and Twit­ter feel free to con­tact me at john (at) zartis.com.

We’re test­ing the best way to Tweet a job. When you break down the con­stituent com­po­nents of a job tweet there are essen­tially four parts: the role, the loca­tion, the com­pany and the call to action. All of these obvi­ously need to fit into 140 char­ac­ters, or less if you want room for a ReTweet.

We think that the role should come first. It’s what is likely to attract the atten­tion of rel­e­vant view­ers. The order­ing of the loca­tion and com­pany are debatable.

Finally, the call to action is the attempt to get the user to click through to the des­ti­na­tion page. This is where can­di­dates are usu­ally dropped into a rab­bit hole. The des­ti­na­tion page is likely a long job descrip­tion that’s painful to read on a mobile. The click to apply is prob­a­bly worse: a bil­lion dol­lar ATS provider that can’t cope with mobile.

Here’s a three step process to help you hire from Twit­ter (which is pri­mar­ily a mobile medium):

Fig­ure out how to struc­ture job Tweets that works for you.
Fig­ure out how to get the Tweet dis­cov­ered by the right peo­ple and engage them.
Ditch your legacy ATS that fails mobile users.

What the num­bers tell us

Over 20% of peo­ple look­ing for jobs are using mobile devices to do so.

This has increased from 10% this time last year.

The expec­ta­tion is 40% of job views to come from mobile devices within 12 months.

Mobile job appli­ca­tions are not increas­ing at the same rate.

Rea­sons

Mobile job views are increas­ing and now account from more than 1/5 of all job views. Logic would sug­gest that mobile job appli­ca­tions would fol­low. Despite the advances in tech­nol­ogy, the busi­ness process for job appli­ca­tions is slow to catch up. An oppor­tu­nity is being missed by employers.

Early adopters have a huge oppor­tu­nity to tar­get the large vol­ume of mobile job views in the war for talent.

What is hap­pen­ing in the job dis­cov­ery channels:

55,000,000 searches monthly for ‘JOBS’ on mobile devices

60% of twit­ter users login via mobile devices

Over 60% of face­book users login via mobile device

Job­fiend lets you cre­ate amaz­ing job descrip­tions and job appli­ca­tions for mobile devices. Remov­ing the CV from the process allows can­di­dates to apply quickly from a mobile device and engages the can­di­dates with the company.

The ques­tion style and the 140 char­ac­ter job appli­ca­tion ensure the recruiter has the rel­e­vant can­di­date infor­ma­tion in a read­able for­mat. The can­di­date is forced to put their best foot for­ward and avoid typ­i­cal CV waffle.

AND PEOPLE LOVE IT

 

As reported in the New York Times in Jan­u­ary, 45% of non entry level posi­tions in Ernst and Young are now filled by employee refer­rals. This is not the first time we have seen high num­bers of refer­rals in com­pa­nies with effi­cient recruit­ing func­tions. Some organ­i­sa­tion we work with are tar­get­ting 50% of new hires to come from refer­rals this year.

Here is an exam­ple of a Zartis Social Refer­ral Suc­cess story.

Refer­rals work for many reasons: 

  • Refer­ral can­di­dates are processed quicker
  • Employ­ees can pro­vide ini­tial ref­er­ences for candidates
  • Employ­ees tend to refer good people
  • Social net­works increase the power of referrals
  • Reten­tion rates are higher
  • Higher can­di­date to hire ratio

With Zartis you can quickly get started with an employee refer­ral pro­gram. Employ­ees can share jobs on their social net­works, track results and help their com­pany hire more people.

Here is how it works:

Keys to suc­cess with Employee Refer­ral programs:

  • Com­mu­ni­ca­tion with employees
  • Employee engage­ment
  • Clear employer brand

Ref­er­ences 

In Hir­ing, a Friend in Need Is a Prospect, Indeed

10 Com­pelling Num­bers That Reveal the Power of Employee Referrals

The oppor­tu­nity in online recruit­ing is hav­ing the abil­ity to track and under­stand your recruit­ing ana­lyt­ics, help­ing you iden­tify oppor­tu­ni­ties in your can­di­date acquisition strategy.

Gain­ing con­sis­tent improve­ments in your recruit­ing process requires the con­sis­tent mea­sure­ment of impor­tant met­rics. With­out these met­rics, you are man­ag­ing a recruit­ment team on word of mouth.

You can’t man­age what you can’t measure”

Tak­ing steps towards iden­ti­fy­ing suit­able met­rics that will drive improve­ments in your recruit­ment process can be a daunt­ing task. The sooner you under­stand your can­di­date pipeline by met­rics, the quicker you will achieve recruit­ing targets.

candidate_pipeline_recruiting

Begin­ning with can­di­date ‘sources’:

Job boards: Your job board account will have all the num­ber of job views your jobs have received. They may also pro­vide you with the num­ber of appli­ca­tions or click through rates. Some job boards scrap jobs from your web­site to build their inven­tory and these views can be tracked using google analytics.

Careers site:  Google ana­lyt­ics will have the infor­ma­tion you require to get started. If not, you need to add google ana­lyt­ics to your site ‘Now’ and read this post later. (there is no rea­son not to track your web­site vis­i­tor and behaviors)

Employee refer­rals: If you are not man­ag­ing your refer­ral process in a suit­able sys­tem this can be dif­fi­cult. If you man­age via email it is prob­a­bly time to start count­ing man­u­ally the num­ber of refer­ral candidates.

Social Media: Start with view­ing your career site views source.

Pay per click: All this infor­ma­tion will be avail­able to you via the ser­vice you use to man­age PPC.

SEM: Avail­able through your web ana­lyt­ics account if setup correctly.

Start­ing Point:

Gather 3 months of data if pos­si­ble (2 months will work) and break it out weekly. This will give you a good start­ing point.

When we help com­pa­nies begin this process of ana­lyz­ing their recruit­ment processes the results can be some­what sur­pris­ing. Careers site often result in higher con­ver­sion rates but lit­tle effort is given to the can­di­date con­ver­sion fun­nel at this point. Assump­tions are made with­out the fig­ures to back them up.

Once you have this data, you have a great start­ing point for track­ing improve­ments and direct­ing recruit­ment mar­ket­ing spend. Assign­ing respon­si­bil­ity for these met­rics and improve­ments in con­ver­sion rates will give you a com­pet­i­tive advan­tage in you recruit­ing efforts.

Talk to our Recruit­ment Mar­ket­ing team to dis­cuss how you can apply cus­tom ana­lyt­ics to improve your online can­di­date acquisition.  Email: info[@]zartis.com

We are delighted to announce the launch of our Boston Job Map. This is the first stop on our trip around the globe high­light­ing the best com­pa­nies hir­ing in each location.

Com­pa­nies can add a job to the job map free of charge, along with a link to the com­pa­nies careers site.

Any­one in recruit­ment will know that job dis­cov­ery for can­di­dates is dif­fi­cult. When adding jobs to tra­di­tional job boards recruit­ing pro­fes­sion­als have to con­stantly play with the set­tings to ensure great cov­er­age. The can­di­date selects from a bunch of drop downs and and hope­fully lands on the per­fect role.

Today we are chang­ing that by allow­ing can­di­dates to dis­cover a job, quickly learn about the com­pany and see the job loca­tion (right to the front door of the office).

To ben­e­fit the com­pany and the can­di­date, agen­cies will not be added to the map and dupli­ca­tion of job post­ings is not permitted.

Our goal is to cre­ate ‘A World of jobs’. Join us in our trip around the world to dis­cover the best com­pa­nies hir­ing today.

We’re test­ing a new ser­vice to see if we can reach, engage and con­vert can­di­dates through Twit­ter on mobile.

To do this we built jobfiend.com. It allows com­pa­nies to cre­ate a careers site in a cou­ple of min­utes that’s built for mobile. Not opti­mised or tweaked for mobile, but actu­ally built for mobile. Here were the considerations:

We could not ask can­di­dates to sub­mit a CV/Resume because most peo­ple can’t do this on a mobile.
The text has to be appro­pri­ate for mobile. This doesn’t mean respon­sive design. It means a min­i­mal­ist approach.
There’s no point ask­ing can­di­dates to input a lot of text. We know they won’t do it.

So what are we left with? Tweet sized job descrip­tion and a mobile appli­ca­tion process that’s fast and easy to com­plete. Resumes, screen­ing and inter­views can all fol­low. This is inbound lead gen­er­a­tion for recruit­ment on mobile.

The most recent test was for an online mar­ket­ing intern. We started the cam­paign at 9.30am this morn­ing. We’re fin­ished now and review­ing the results. We gen­er­ated 4532 impres­sions from two cam­paigns. One resulted in an engage­ment rate of 12.9% but none of these com­pleted the appli­ca­tion form. The other had an engage­ment of 2.26% and five(update) seven peo­ple com­pleted the appli­ca­tion. The con­ver­sion rate is some­where between what we usu­ally see on com­pany career sites (high) and job boards (medium).

If you’re inter­ested in mobile recruit­ment and Twit­ter feel free to con­tact me at john (at) zartis.com.

We’re test­ing the best way to Tweet a job. When you break down the con­stituent com­po­nents of a job tweet there are essen­tially four parts: the role, the loca­tion, the com­pany and the call to action. All of these obvi­ously need to fit into 140 char­ac­ters, or less if you want room for a ReTweet.

We think that the role should come first. It’s what is likely to attract the atten­tion of rel­e­vant view­ers. The order­ing of the loca­tion and com­pany are debatable.

Finally, the call to action is the attempt to get the user to click through to the des­ti­na­tion page. This is where can­di­dates are usu­ally dropped into a rab­bit hole. The des­ti­na­tion page is likely a long job descrip­tion that’s painful to read on a mobile. The click to apply is prob­a­bly worse: a bil­lion dol­lar ATS provider that can’t cope with mobile.

Here’s a three step process to help you hire from Twit­ter (which is pri­mar­ily a mobile medium):

Fig­ure out how to struc­ture job Tweets that works for you.
Fig­ure out how to get the Tweet dis­cov­ered by the right peo­ple and engage them.
Ditch your legacy ATS that fails mobile users.

What the num­bers tell us

Over 20% of peo­ple look­ing for jobs are using mobile devices to do so.

This has increased from 10% this time last year.

The expec­ta­tion is 40% of job views to come from mobile devices within 12 months.

Mobile job appli­ca­tions are not increas­ing at the same rate.

Rea­sons

Mobile job views are increas­ing and now account from more than 1/5 of all job views. Logic would sug­gest that mobile job appli­ca­tions would fol­low. Despite the advances in tech­nol­ogy, the busi­ness process for job appli­ca­tions is slow to catch up. An oppor­tu­nity is being missed by employers.

Early adopters have a huge oppor­tu­nity to tar­get the large vol­ume of mobile job views in the war for talent.

What is hap­pen­ing in the job dis­cov­ery channels:

55,000,000 searches monthly for ‘JOBS’ on mobile devices

60% of twit­ter users login via mobile devices

Over 60% of face­book users login via mobile device

Job­fiend lets you cre­ate amaz­ing job descrip­tions and job appli­ca­tions for mobile devices. Remov­ing the CV from the process allows can­di­dates to apply quickly from a mobile device and engages the can­di­dates with the company.

The ques­tion style and the 140 char­ac­ter job appli­ca­tion ensure the recruiter has the rel­e­vant can­di­date infor­ma­tion in a read­able for­mat. The can­di­date is forced to put their best foot for­ward and avoid typ­i­cal CV waffle.

AND PEOPLE LOVE IT

 

As reported in the New York Times in Jan­u­ary, 45% of non entry level posi­tions in Ernst and Young are now filled by employee refer­rals. This is not the first time we have seen high num­bers of refer­rals in com­pa­nies with effi­cient recruit­ing func­tions. Some organ­i­sa­tion we work with are tar­get­ting 50% of new hires to come from refer­rals this year.

Here is an exam­ple of a Zartis Social Refer­ral Suc­cess story.

Refer­rals work for many reasons: 

  • Refer­ral can­di­dates are processed quicker
  • Employ­ees can pro­vide ini­tial ref­er­ences for candidates
  • Employ­ees tend to refer good people
  • Social net­works increase the power of referrals
  • Reten­tion rates are higher
  • Higher can­di­date to hire ratio

With Zartis you can quickly get started with an employee refer­ral pro­gram. Employ­ees can share jobs on their social net­works, track results and help their com­pany hire more people.

Here is how it works:

Keys to suc­cess with Employee Refer­ral programs:

  • Com­mu­ni­ca­tion with employees
  • Employee engage­ment
  • Clear employer brand

Ref­er­ences 

In Hir­ing, a Friend in Need Is a Prospect, Indeed

10 Com­pelling Num­bers That Reveal the Power of Employee Referrals

The oppor­tu­nity in online recruit­ing is hav­ing the abil­ity to track and under­stand your recruit­ing ana­lyt­ics, help­ing you iden­tify oppor­tu­ni­ties in your can­di­date acquisition strategy.

Gain­ing con­sis­tent improve­ments in your recruit­ing process requires the con­sis­tent mea­sure­ment of impor­tant met­rics. With­out these met­rics, you are man­ag­ing a recruit­ment team on word of mouth.

You can’t man­age what you can’t measure”

Tak­ing steps towards iden­ti­fy­ing suit­able met­rics that will drive improve­ments in your recruit­ment process can be a daunt­ing task. The sooner you under­stand your can­di­date pipeline by met­rics, the quicker you will achieve recruit­ing targets.

candidate_pipeline_recruiting

Begin­ning with can­di­date ‘sources’:

Job boards: Your job board account will have all the num­ber of job views your jobs have received. They may also pro­vide you with the num­ber of appli­ca­tions or click through rates. Some job boards scrap jobs from your web­site to build their inven­tory and these views can be tracked using google analytics.

Careers site:  Google ana­lyt­ics will have the infor­ma­tion you require to get started. If not, you need to add google ana­lyt­ics to your site ‘Now’ and read this post later. (there is no rea­son not to track your web­site vis­i­tor and behaviors)

Employee refer­rals: If you are not man­ag­ing your refer­ral process in a suit­able sys­tem this can be dif­fi­cult. If you man­age via email it is prob­a­bly time to start count­ing man­u­ally the num­ber of refer­ral candidates.

Social Media: Start with view­ing your career site views source.

Pay per click: All this infor­ma­tion will be avail­able to you via the ser­vice you use to man­age PPC.

SEM: Avail­able through your web ana­lyt­ics account if setup correctly.

Start­ing Point:

Gather 3 months of data if pos­si­ble (2 months will work) and break it out weekly. This will give you a good start­ing point.

When we help com­pa­nies begin this process of ana­lyz­ing their recruit­ment processes the results can be some­what sur­pris­ing. Careers site often result in higher con­ver­sion rates but lit­tle effort is given to the can­di­date con­ver­sion fun­nel at this point. Assump­tions are made with­out the fig­ures to back them up.

Once you have this data, you have a great start­ing point for track­ing improve­ments and direct­ing recruit­ment mar­ket­ing spend. Assign­ing respon­si­bil­ity for these met­rics and improve­ments in con­ver­sion rates will give you a com­pet­i­tive advan­tage in you recruit­ing efforts.

Talk to our Recruit­ment Mar­ket­ing team to dis­cuss how you can apply cus­tom ana­lyt­ics to improve your online can­di­date acquisition.  Email: info[@]zartis.com

We are delighted to announce the launch of our Boston Job Map. This is the first stop on our trip around the globe high­light­ing the best com­pa­nies hir­ing in each location.

Com­pa­nies can add a job to the job map free of charge, along with a link to the com­pa­nies careers site.

Any­one in recruit­ment will know that job dis­cov­ery for can­di­dates is dif­fi­cult. When adding jobs to tra­di­tional job boards recruit­ing pro­fes­sion­als have to con­stantly play with the set­tings to ensure great cov­er­age. The can­di­date selects from a bunch of drop downs and and hope­fully lands on the per­fect role.

Today we are chang­ing that by allow­ing can­di­dates to dis­cover a job, quickly learn about the com­pany and see the job loca­tion (right to the front door of the office).

To ben­e­fit the com­pany and the can­di­date, agen­cies will not be added to the map and dupli­ca­tion of job post­ings is not permitted.

Our goal is to cre­ate ‘A World of jobs’. Join us in our trip around the world to dis­cover the best com­pa­nies hir­ing today.

We’re test­ing a new ser­vice to see if we can reach, engage and con­vert can­di­dates through Twit­ter on mobile.

To do this we built jobfiend.com. It allows com­pa­nies to cre­ate a careers site in a cou­ple of min­utes that’s built for mobile. Not opti­mised or tweaked for mobile, but actu­ally built for mobile. Here were the considerations:

We could not ask can­di­dates to sub­mit a CV/Resume because most peo­ple can’t do this on a mobile.
The text has to be appro­pri­ate for mobile. This doesn’t mean respon­sive design. It means a min­i­mal­ist approach.
There’s no point ask­ing can­di­dates to input a lot of text. We know they won’t do it.

So what are we left with? Tweet sized job descrip­tion and a mobile appli­ca­tion process that’s fast and easy to com­plete. Resumes, screen­ing and inter­views can all fol­low. This is inbound lead gen­er­a­tion for recruit­ment on mobile.

The most recent test was for an online mar­ket­ing intern. We started the cam­paign at 9.30am this morn­ing. We’re fin­ished now and review­ing the results. We gen­er­ated 4532 impres­sions from two cam­paigns. One resulted in an engage­ment rate of 12.9% but none of these com­pleted the appli­ca­tion form. The other had an engage­ment of 2.26% and five(update) seven peo­ple com­pleted the appli­ca­tion. The con­ver­sion rate is some­where between what we usu­ally see on com­pany career sites (high) and job boards (medium).

If you’re inter­ested in mobile recruit­ment and Twit­ter feel free to con­tact me at john (at) zartis.com.

We’re test­ing the best way to Tweet a job. When you break down the con­stituent com­po­nents of a job tweet there are essen­tially four parts: the role, the loca­tion, the com­pany and the call to action. All of these obvi­ously need to fit into 140 char­ac­ters, or less if you want room for a ReTweet.

We think that the role should come first. It’s what is likely to attract the atten­tion of rel­e­vant view­ers. The order­ing of the loca­tion and com­pany are debatable.

Finally, the call to action is the attempt to get the user to click through to the des­ti­na­tion page. This is where can­di­dates are usu­ally dropped into a rab­bit hole. The des­ti­na­tion page is likely a long job descrip­tion that’s painful to read on a mobile. The click to apply is prob­a­bly worse: a bil­lion dol­lar ATS provider that can’t cope with mobile.

Here’s a three step process to help you hire from Twit­ter (which is pri­mar­ily a mobile medium):

Fig­ure out how to struc­ture job Tweets that works for you.
Fig­ure out how to get the Tweet dis­cov­ered by the right peo­ple and engage them.
Ditch your legacy ATS that fails mobile users.

What the num­bers tell us

Over 20% of peo­ple look­ing for jobs are using mobile devices to do so.

This has increased from 10% this time last year.

The expec­ta­tion is 40% of job views to come from mobile devices within 12 months.

Mobile job appli­ca­tions are not increas­ing at the same rate.

Rea­sons

Mobile job views are increas­ing and now account from more than 1/5 of all job views. Logic would sug­gest that mobile job appli­ca­tions would fol­low. Despite the advances in tech­nol­ogy, the busi­ness process for job appli­ca­tions is slow to catch up. An oppor­tu­nity is being missed by employers.

Early adopters have a huge oppor­tu­nity to tar­get the large vol­ume of mobile job views in the war for talent.

What is hap­pen­ing in the job dis­cov­ery channels:

55,000,000 searches monthly for ‘JOBS’ on mobile devices

60% of twit­ter users login via mobile devices

Over 60% of face­book users login via mobile device

Job­fiend lets you cre­ate amaz­ing job descrip­tions and job appli­ca­tions for mobile devices. Remov­ing the CV from the process allows can­di­dates to apply quickly from a mobile device and engages the can­di­dates with the company.

The ques­tion style and the 140 char­ac­ter job appli­ca­tion ensure the recruiter has the rel­e­vant can­di­date infor­ma­tion in a read­able for­mat. The can­di­date is forced to put their best foot for­ward and avoid typ­i­cal CV waffle.

AND PEOPLE LOVE IT

 

As reported in the New York Times in Jan­u­ary, 45% of non entry level posi­tions in Ernst and Young are now filled by employee refer­rals. This is not the first time we have seen high num­bers of refer­rals in com­pa­nies with effi­cient recruit­ing func­tions. Some organ­i­sa­tion we work with are tar­get­ting 50% of new hires to come from refer­rals this year.

Here is an exam­ple of a Zartis Social Refer­ral Suc­cess story.

Refer­rals work for many reasons: 

  • Refer­ral can­di­dates are processed quicker
  • Employ­ees can pro­vide ini­tial ref­er­ences for candidates
  • Employ­ees tend to refer good people
  • Social net­works increase the power of referrals
  • Reten­tion rates are higher
  • Higher can­di­date to hire ratio

With Zartis you can quickly get started with an employee refer­ral pro­gram. Employ­ees can share jobs on their social net­works, track results and help their com­pany hire more people.

Here is how it works:

Keys to suc­cess with Employee Refer­ral programs:

  • Com­mu­ni­ca­tion with employees
  • Employee engage­ment
  • Clear employer brand

Ref­er­ences 

In Hir­ing, a Friend in Need Is a Prospect, Indeed

10 Com­pelling Num­bers That Reveal the Power of Employee Referrals

The oppor­tu­nity in online recruit­ing is hav­ing the abil­ity to track and under­stand your recruit­ing ana­lyt­ics, help­ing you iden­tify oppor­tu­ni­ties in your can­di­date acquisition strategy.

Gain­ing con­sis­tent improve­ments in your recruit­ing process requires the con­sis­tent mea­sure­ment of impor­tant met­rics. With­out these met­rics, you are man­ag­ing a recruit­ment team on word of mouth.

You can’t man­age what you can’t measure”

Tak­ing steps towards iden­ti­fy­ing suit­able met­rics that will drive improve­ments in your recruit­ment process can be a daunt­ing task. The sooner you under­stand your can­di­date pipeline by met­rics, the quicker you will achieve recruit­ing targets.

candidate_pipeline_recruiting

Begin­ning with can­di­date ‘sources’:

Job boards: Your job board account will have all the num­ber of job views your jobs have received. They may also pro­vide you with the num­ber of appli­ca­tions or click through rates. Some job boards scrap jobs from your web­site to build their inven­tory and these views can be tracked using google analytics.

Careers site:  Google ana­lyt­ics will have the infor­ma­tion you require to get started. If not, you need to add google ana­lyt­ics to your site ‘Now’ and read this post later. (there is no rea­son not to track your web­site vis­i­tor and behaviors)

Employee refer­rals: If you are not man­ag­ing your refer­ral process in a suit­able sys­tem this can be dif­fi­cult. If you man­age via email it is prob­a­bly time to start count­ing man­u­ally the num­ber of refer­ral candidates.

Social Media: Start with view­ing your career site views source.

Pay per click: All this infor­ma­tion will be avail­able to you via the ser­vice you use to man­age PPC.

SEM: Avail­able through your web ana­lyt­ics account if setup correctly.

Start­ing Point:

Gather 3 months of data if pos­si­ble (2 months will work) and break it out weekly. This will give you a good start­ing point.

When we help com­pa­nies begin this process of ana­lyz­ing their recruit­ment processes the results can be some­what sur­pris­ing. Careers site often result in higher con­ver­sion rates but lit­tle effort is given to the can­di­date con­ver­sion fun­nel at this point. Assump­tions are made with­out the fig­ures to back them up.

Once you have this data, you have a great start­ing point for track­ing improve­ments and direct­ing recruit­ment mar­ket­ing spend. Assign­ing respon­si­bil­ity for these met­rics and improve­ments in con­ver­sion rates will give you a com­pet­i­tive advan­tage in you recruit­ing efforts.

Talk to our Recruit­ment Mar­ket­ing team to dis­cuss how you can apply cus­tom ana­lyt­ics to improve your online can­di­date acquisition.  Email: info[@]zartis.com

We are delighted to announce the launch of our Boston Job Map. This is the first stop on our trip around the globe high­light­ing the best com­pa­nies hir­ing in each location.

Com­pa­nies can add a job to the job map free of charge, along with a link to the com­pa­nies careers site.

Any­one in recruit­ment will know that job dis­cov­ery for can­di­dates is dif­fi­cult. When adding jobs to tra­di­tional job boards recruit­ing pro­fes­sion­als have to con­stantly play with the set­tings to ensure great cov­er­age. The can­di­date selects from a bunch of drop downs and and hope­fully lands on the per­fect role.

Today we are chang­ing that by allow­ing can­di­dates to dis­cover a job, quickly learn about the com­pany and see the job loca­tion (right to the front door of the office).

To ben­e­fit the com­pany and the can­di­date, agen­cies will not be added to the map and dupli­ca­tion of job post­ings is not permitted.

Our goal is to cre­ate ‘A World of jobs’. Join us in our trip around the world to dis­cover the best com­pa­nies hir­ing today.

We’re test­ing a new ser­vice to see if we can reach, engage and con­vert can­di­dates through Twit­ter on mobile.

To do this we built jobfiend.com. It allows com­pa­nies to cre­ate a careers site in a cou­ple of min­utes that’s built for mobile. Not opti­mised or tweaked for mobile, but actu­ally built for mobile. Here were the considerations:

We could not ask can­di­dates to sub­mit a CV/Resume because most peo­ple can’t do this on a mobile.
The text has to be appro­pri­ate for mobile. This doesn’t mean respon­sive design. It means a min­i­mal­ist approach.
There’s no point ask­ing can­di­dates to input a lot of text. We know they won’t do it.

So what are we left with? Tweet sized job descrip­tion and a mobile appli­ca­tion process that’s fast and easy to com­plete. Resumes, screen­ing and inter­views can all fol­low. This is inbound lead gen­er­a­tion for recruit­ment on mobile.

The most recent test was for an online mar­ket­ing intern. We started the cam­paign at 9.30am this morn­ing. We’re fin­ished now and review­ing the results. We gen­er­ated 4532 impres­sions from two cam­paigns. One resulted in an engage­ment rate of 12.9% but none of these com­pleted the appli­ca­tion form. The other had an engage­ment of 2.26% and five(update) seven peo­ple com­pleted the appli­ca­tion. The con­ver­sion rate is some­where between what we usu­ally see on com­pany career sites (high) and job boards (medium).

If you’re inter­ested in mobile recruit­ment and Twit­ter feel free to con­tact me at john (at) zartis.com.

We’re test­ing the best way to Tweet a job. When you break down the con­stituent com­po­nents of a job tweet there are essen­tially four parts: the role, the loca­tion, the com­pany and the call to action. All of these obvi­ously need to fit into 140 char­ac­ters, or less if you want room for a ReTweet.

We think that the role should come first. It’s what is likely to attract the atten­tion of rel­e­vant view­ers. The order­ing of the loca­tion and com­pany are debatable.

Finally, the call to action is the attempt to get the user to click through to the des­ti­na­tion page. This is where can­di­dates are usu­ally dropped into a rab­bit hole. The des­ti­na­tion page is likely a long job descrip­tion that’s painful to read on a mobile. The click to apply is prob­a­bly worse: a bil­lion dol­lar ATS provider that can’t cope with mobile.

Here’s a three step process to help you hire from Twit­ter (which is pri­mar­ily a mobile medium):

Fig­ure out how to struc­ture job Tweets that works for you.
Fig­ure out how to get the Tweet dis­cov­ered by the right peo­ple and engage them.
Ditch your legacy ATS that fails mobile users.

What the num­bers tell us

Over 20% of peo­ple look­ing for jobs are using mobile devices to do so.

This has increased from 10% this time last year.

The expec­ta­tion is 40% of job views to come from mobile devices within 12 months.

Mobile job appli­ca­tions are not increas­ing at the same rate.

Rea­sons

Mobile job views are increas­ing and now account from more than 1/5 of all job views. Logic would sug­gest that mobile job appli­ca­tions would fol­low. Despite the advances in tech­nol­ogy, the busi­ness process for job appli­ca­tions is slow to catch up. An oppor­tu­nity is being missed by employers.

Early adopters have a huge oppor­tu­nity to tar­get the large vol­ume of mobile job views in the war for talent.

What is hap­pen­ing in the job dis­cov­ery channels:

55,000,000 searches monthly for ‘JOBS’ on mobile devices

60% of twit­ter users login via mobile devices

Over 60% of face­book users login via mobile device

Job­fiend lets you cre­ate amaz­ing job descrip­tions and job appli­ca­tions for mobile devices. Remov­ing the CV from the process allows can­di­dates to apply quickly from a mobile device and engages the can­di­dates with the company.

The ques­tion style and the 140 char­ac­ter job appli­ca­tion ensure the recruiter has the rel­e­vant can­di­date infor­ma­tion in a read­able for­mat. The can­di­date is forced to put their best foot for­ward and avoid typ­i­cal CV waffle.

AND PEOPLE LOVE IT

 

As reported in the New York Times in Jan­u­ary, 45% of non entry level posi­tions in Ernst and Young are now filled by employee refer­rals. This is not the first time we have seen high num­bers of refer­rals in com­pa­nies with effi­cient recruit­ing func­tions. Some organ­i­sa­tion we work with are tar­get­ting 50% of new hires to come from refer­rals this year.

Here is an exam­ple of a Zartis Social Refer­ral Suc­cess story.

Refer­rals work for many reasons: 

  • Refer­ral can­di­dates are processed quicker
  • Employ­ees can pro­vide ini­tial ref­er­ences for candidates
  • Employ­ees tend to refer good people
  • Social net­works increase the power of referrals
  • Reten­tion rates are higher
  • Higher can­di­date to hire ratio

With Zartis you can quickly get started with an employee refer­ral pro­gram. Employ­ees can share jobs on their social net­works, track results and help their com­pany hire more people.

Here is how it works:

Keys to suc­cess with Employee Refer­ral programs:

  • Com­mu­ni­ca­tion with employees
  • Employee engage­ment
  • Clear employer brand

Ref­er­ences 

In Hir­ing, a Friend in Need Is a Prospect, Indeed

10 Com­pelling Num­bers That Reveal the Power of Employee Referrals

The oppor­tu­nity in online recruit­ing is hav­ing the abil­ity to track and under­stand your recruit­ing ana­lyt­ics, help­ing you iden­tify oppor­tu­ni­ties in your can­di­date acquisition strategy.

Gain­ing con­sis­tent improve­ments in your recruit­ing process requires the con­sis­tent mea­sure­ment of impor­tant met­rics. With­out these met­rics, you are man­ag­ing a recruit­ment team on word of mouth.

You can’t man­age what you can’t measure”

Tak­ing steps towards iden­ti­fy­ing suit­able met­rics that will drive improve­ments in your recruit­ment process can be a daunt­ing task. The sooner you under­stand your can­di­date pipeline by met­rics, the quicker you will achieve recruit­ing targets.

candidate_pipeline_recruiting

Begin­ning with can­di­date ‘sources’:

Job boards: Your job board account will have all the num­ber of job views your jobs have received. They may also pro­vide you with the num­ber of appli­ca­tions or click through rates. Some job boards scrap jobs from your web­site to build their inven­tory and these views can be tracked using google analytics.

Careers site:  Google ana­lyt­ics will have the infor­ma­tion you require to get started. If not, you need to add google ana­lyt­ics to your site ‘Now’ and read this post later. (there is no rea­son not to track your web­site vis­i­tor and behaviors)

Employee refer­rals: If you are not man­ag­ing your refer­ral process in a suit­able sys­tem this can be dif­fi­cult. If you man­age via email it is prob­a­bly time to start count­ing man­u­ally the num­ber of refer­ral candidates.

Social Media: Start with view­ing your career site views source.

Pay per click: All this infor­ma­tion will be avail­able to you via the ser­vice you use to man­age PPC.

SEM: Avail­able through your web ana­lyt­ics account if setup correctly.

Start­ing Point:

Gather 3 months of data if pos­si­ble (2 months will work) and break it out weekly. This will give you a good start­ing point.

When we help com­pa­nies begin this process of ana­lyz­ing their recruit­ment processes the results can be some­what sur­pris­ing. Careers site often result in higher con­ver­sion rates but lit­tle effort is given to the can­di­date con­ver­sion fun­nel at this point. Assump­tions are made with­out the fig­ures to back them up.

Once you have this data, you have a great start­ing point for track­ing improve­ments and direct­ing recruit­ment mar­ket­ing spend. Assign­ing respon­si­bil­ity for these met­rics and improve­ments in con­ver­sion rates will give you a com­pet­i­tive advan­tage in you recruit­ing efforts.

Talk to our Recruit­ment Mar­ket­ing team to dis­cuss how you can apply cus­tom ana­lyt­ics to improve your online can­di­date acquisition.  Email: info[@]zartis.com

We are delighted to announce the launch of our Boston Job Map. This is the first stop on our trip around the globe high­light­ing the best com­pa­nies hir­ing in each location.

Com­pa­nies can add a job to the job map free of charge, along with a link to the com­pa­nies careers site.

Any­one in recruit­ment will know that job dis­cov­ery for can­di­dates is dif­fi­cult. When adding jobs to tra­di­tional job boards recruit­ing pro­fes­sion­als have to con­stantly play with the set­tings to ensure great cov­er­age. The can­di­date selects from a bunch of drop downs and and hope­fully lands on the per­fect role.

Today we are chang­ing that by allow­ing can­di­dates to dis­cover a job, quickly learn about the com­pany and see the job loca­tion (right to the front door of the office).

To ben­e­fit the com­pany and the can­di­date, agen­cies will not be added to the map and dupli­ca­tion of job post­ings is not permitted.

Our goal is to cre­ate ‘A World of jobs’. Join us in our trip around the world to dis­cover the best com­pa­nies hir­ing today.

We’re test­ing a new ser­vice to see if we can reach, engage and con­vert can­di­dates through Twit­ter on mobile.

To do this we built jobfiend.com. It allows com­pa­nies to cre­ate a careers site in a cou­ple of min­utes that’s built for mobile. Not opti­mised or tweaked for mobile, but actu­ally built for mobile. Here were the considerations:

We could not ask can­di­dates to sub­mit a CV/Resume because most peo­ple can’t do this on a mobile.
The text has to be appro­pri­ate for mobile. This doesn’t mean respon­sive design. It means a min­i­mal­ist approach.
There’s no point ask­ing can­di­dates to input a lot of text. We know they won’t do it.

So what are we left with? Tweet sized job descrip­tion and a mobile appli­ca­tion process that’s fast and easy to com­plete. Resumes, screen­ing and inter­views can all fol­low. This is inbound lead gen­er­a­tion for recruit­ment on mobile.

The most recent test was for an online mar­ket­ing intern. We started the cam­paign at 9.30am this morn­ing. We’re fin­ished now and review­ing the results. We gen­er­ated 4532 impres­sions from two cam­paigns. One resulted in an engage­ment rate of 12.9% but none of these com­pleted the appli­ca­tion form. The other had an engage­ment of 2.26% and five(update) seven peo­ple com­pleted the appli­ca­tion. The con­ver­sion rate is some­where between what we usu­ally see on com­pany career sites (high) and job boards (medium).

If you’re inter­ested in mobile recruit­ment and Twit­ter feel free to con­tact me at john (at) zartis.com.

We’re test­ing the best way to Tweet a job. When you break down the con­stituent com­po­nents of a job tweet there are essen­tially four parts: the role, the loca­tion, the com­pany and the call to action. All of these obvi­ously need to fit into 140 char­ac­ters, or less if you want room for a ReTweet.

We think that the role should come first. It’s what is likely to attract the atten­tion of rel­e­vant view­ers. The order­ing of the loca­tion and com­pany are debatable.

Finally, the call to action is the attempt to get the user to click through to the des­ti­na­tion page. This is where can­di­dates are usu­ally dropped into a rab­bit hole. The des­ti­na­tion page is likely a long job descrip­tion that’s painful to read on a mobile. The click to apply is prob­a­bly worse: a bil­lion dol­lar ATS provider that can’t cope with mobile.

Here’s a three step process to help you hire from Twit­ter (which is pri­mar­ily a mobile medium):

Fig­ure out how to struc­ture job Tweets that works for you.
Fig­ure out how to get the Tweet dis­cov­ered by the right peo­ple and engage them.
Ditch your legacy ATS that fails mobile users.

What the num­bers tell us

Over 20% of peo­ple look­ing for jobs are using mobile devices to do so.

This has increased from 10% this time last year.

The expec­ta­tion is 40% of job views to come from mobile devices within 12 months.

Mobile job appli­ca­tions are not increas­ing at the same rate.

Rea­sons

Mobile job views are increas­ing and now account from more than 1/5 of all job views. Logic would sug­gest that mobile job appli­ca­tions would fol­low. Despite the advances in tech­nol­ogy, the busi­ness process for job appli­ca­tions is slow to catch up. An oppor­tu­nity is being missed by employers.

Early adopters have a huge oppor­tu­nity to tar­get the large vol­ume of mobile job views in the war for talent.

What is hap­pen­ing in the job dis­cov­ery channels:

55,000,000 searches monthly for ‘JOBS’ on mobile devices

60% of twit­ter users login via mobile devices

Over 60% of face­book users login via mobile device

Job­fiend lets you cre­ate amaz­ing job descrip­tions and job appli­ca­tions for mobile devices. Remov­ing the CV from the process allows can­di­dates to apply quickly from a mobile device and engages the can­di­dates with the company.

The ques­tion style and the 140 char­ac­ter job appli­ca­tion ensure the recruiter has the rel­e­vant can­di­date infor­ma­tion in a read­able for­mat. The can­di­date is forced to put their best foot for­ward and avoid typ­i­cal CV waffle.

AND PEOPLE LOVE IT

 

As reported in the New York Times in Jan­u­ary, 45% of non entry level posi­tions in Ernst and Young are now filled by employee refer­rals. This is not the first time we have seen high num­bers of refer­rals in com­pa­nies with effi­cient recruit­ing func­tions. Some organ­i­sa­tion we work with are tar­get­ting 50% of new hires to come from refer­rals this year.

Here is an exam­ple of a Zartis Social Refer­ral Suc­cess story.

Refer­rals work for many reasons: 

  • Refer­ral can­di­dates are processed quicker
  • Employ­ees can pro­vide ini­tial ref­er­ences for candidates
  • Employ­ees tend to refer good people
  • Social net­works increase the power of referrals
  • Reten­tion rates are higher
  • Higher can­di­date to hire ratio

With Zartis you can quickly get started with an employee refer­ral pro­gram. Employ­ees can share jobs on their social net­works, track results and help their com­pany hire more people.

Here is how it works:

Keys to suc­cess with Employee Refer­ral programs:

  • Com­mu­ni­ca­tion with employees
  • Employee engage­ment
  • Clear employer brand

Ref­er­ences 

In Hir­ing, a Friend in Need Is a Prospect, Indeed

10 Com­pelling Num­bers That Reveal the Power of Employee Referrals

The oppor­tu­nity in online recruit­ing is hav­ing the abil­ity to track and under­stand your recruit­ing ana­lyt­ics, help­ing you iden­tify oppor­tu­ni­ties in your can­di­date acquisition strategy.

Gain­ing con­sis­tent improve­ments in your recruit­ing process requires the con­sis­tent mea­sure­ment of impor­tant met­rics. With­out these met­rics, you are man­ag­ing a recruit­ment team on word of mouth.

You can’t man­age what you can’t measure”

Tak­ing steps towards iden­ti­fy­ing suit­able met­rics that will drive improve­ments in your recruit­ment process can be a daunt­ing task. The sooner you under­stand your can­di­date pipeline by met­rics, the quicker you will achieve recruit­ing targets.

candidate_pipeline_recruiting

Begin­ning with can­di­date ‘sources’:

Job boards: Your job board account will have all the num­ber of job views your jobs have received. They may also pro­vide you with the num­ber of appli­ca­tions or click through rates. Some job boards scrap jobs from your web­site to build their inven­tory and these views can be tracked using google analytics.

Careers site:  Google ana­lyt­ics will have the infor­ma­tion you require to get started. If not, you need to add google ana­lyt­ics to your site ‘Now’ and read this post later. (there is no rea­son not to track your web­site vis­i­tor and behaviors)

Employee refer­rals: If you are not man­ag­ing your refer­ral process in a suit­able sys­tem this can be dif­fi­cult. If you man­age via email it is prob­a­bly time to start count­ing man­u­ally the num­ber of refer­ral candidates.

Social Media: Start with view­ing your career site views source.

Pay per click: All this infor­ma­tion will be avail­able to you via the ser­vice you use to man­age PPC.

SEM: Avail­able through your web ana­lyt­ics account if setup correctly.

Start­ing Point:

Gather 3 months of data if pos­si­ble (2 months will work) and break it out weekly. This will give you a good start­ing point.

When we help com­pa­nies begin this process of ana­lyz­ing their recruit­ment processes the results can be some­what sur­pris­ing. Careers site often result in higher con­ver­sion rates but lit­tle effort is given to the can­di­date con­ver­sion fun­nel at this point. Assump­tions are made with­out the fig­ures to back them up.

Once you have this data, you have a great start­ing point for track­ing improve­ments and direct­ing recruit­ment mar­ket­ing spend. Assign­ing respon­si­bil­ity for these met­rics and improve­ments in con­ver­sion rates will give you a com­pet­i­tive advan­tage in you recruit­ing efforts.

Talk to our Recruit­ment Mar­ket­ing team to dis­cuss how you can apply cus­tom ana­lyt­ics to improve your online can­di­date acquisition.  Email: info[@]zartis.com

We are delighted to announce the launch of our Boston Job Map. This is the first stop on our trip around the globe high­light­ing the best com­pa­nies hir­ing in each location.

Com­pa­nies can add a job to the job map free of charge, along with a link to the com­pa­nies careers site.

Any­one in recruit­ment will know that job dis­cov­ery for can­di­dates is dif­fi­cult. When adding jobs to tra­di­tional job boards recruit­ing pro­fes­sion­als have to con­stantly play with the set­tings to ensure great cov­er­age. The can­di­date selects from a bunch of drop downs and and hope­fully lands on the per­fect role.

Today we are chang­ing that by allow­ing can­di­dates to dis­cover a job, quickly learn about the com­pany and see the job loca­tion (right to the front door of the office).

To ben­e­fit the com­pany and the can­di­date, agen­cies will not be added to the map and dupli­ca­tion of job post­ings is not permitted.

Our goal is to cre­ate ‘A World of jobs’. Join us in our trip around the world to dis­cover the best com­pa­nies hir­ing today.

We’re test­ing a new ser­vice to see if we can reach, engage and con­vert can­di­dates through Twit­ter on mobile.

To do this we built jobfiend.com. It allows com­pa­nies to cre­ate a careers site in a cou­ple of min­utes that’s built for mobile. Not opti­mised or tweaked for mobile, but actu­ally built for mobile. Here were the considerations:

We could not ask can­di­dates to sub­mit a CV/Resume because most peo­ple can’t do this on a mobile.
The text has to be appro­pri­ate for mobile. This doesn’t mean respon­sive design. It means a min­i­mal­ist approach.
There’s no point ask­ing can­di­dates to input a lot of text. We know they won’t do it.

So what are we left with? Tweet sized job descrip­tion and a mobile appli­ca­tion process that’s fast and easy to com­plete. Resumes, screen­ing and inter­views can all fol­low. This is inbound lead gen­er­a­tion for recruit­ment on mobile.

The most recent test was for an online mar­ket­ing intern. We started the cam­paign at 9.30am this morn­ing. We’re fin­ished now and review­ing the results. We gen­er­ated 4532 impres­sions from two cam­paigns. One resulted in an engage­ment rate of 12.9% but none of these com­pleted the appli­ca­tion form. The other had an engage­ment of 2.26% and five(update) seven peo­ple com­pleted the appli­ca­tion. The con­ver­sion rate is some­where between what we usu­ally see on com­pany career sites (high) and job boards (medium).

If you’re inter­ested in mobile recruit­ment and Twit­ter feel free to con­tact me at john (at) zartis.com.

We’re test­ing the best way to Tweet a job. When you break down the con­stituent com­po­nents of a job tweet there are essen­tially four parts: the role, the loca­tion, the com­pany and the call to action. All of these obvi­ously need to fit into 140 char­ac­ters, or less if you want room for a ReTweet.

We think that the role should come first. It’s what is likely to attract the atten­tion of rel­e­vant view­ers. The order­ing of the loca­tion and com­pany are debatable.

Finally, the call to action is the attempt to get the user to click through to the des­ti­na­tion page. This is where can­di­dates are usu­ally dropped into a rab­bit hole. The des­ti­na­tion page is likely a long job descrip­tion that’s painful to read on a mobile. The click to apply is prob­a­bly worse: a bil­lion dol­lar ATS provider that can’t cope with mobile.

Here’s a three step process to help you hire from Twit­ter (which is pri­mar­ily a mobile medium):

Fig­ure out how to struc­ture job Tweets that works for you.
Fig­ure out how to get the Tweet dis­cov­ered by the right peo­ple and engage them.
Ditch your legacy ATS that fails mobile users.

What the num­bers tell us

Over 20% of peo­ple look­ing for jobs are using mobile devices to do so.

This has increased from 10% this time last year.

The expec­ta­tion is 40% of job views to come from mobile devices within 12 months.

Mobile job appli­ca­tions are not increas­ing at the same rate.

Rea­sons

Mobile job views are increas­ing and now account from more than 1/5 of all job views. Logic would sug­gest that mobile job appli­ca­tions would fol­low. Despite the advances in tech­nol­ogy, the busi­ness process for job appli­ca­tions is slow to catch up. An oppor­tu­nity is being missed by employers.

Early adopters have a huge oppor­tu­nity to tar­get the large vol­ume of mobile job views in the war for talent.

What is hap­pen­ing in the job dis­cov­ery channels:

55,000,000 searches monthly for ‘JOBS’ on mobile devices

60% of twit­ter users login via mobile devices

Over 60% of face­book users login via mobile device

Job­fiend lets you cre­ate amaz­ing job descrip­tions and job appli­ca­tions for mobile devices. Remov­ing the CV from the process allows can­di­dates to apply quickly from a mobile device and engages the can­di­dates with the company.

The ques­tion style and the 140 char­ac­ter job appli­ca­tion ensure the recruiter has the rel­e­vant can­di­date infor­ma­tion in a read­able for­mat. The can­di­date is forced to put their best foot for­ward and avoid typ­i­cal CV waffle.

AND PEOPLE LOVE IT

 

As reported in the New York Times in Jan­u­ary, 45% of non entry level posi­tions in Ernst and Young are now filled by employee refer­rals. This is not the first time we have seen high num­bers of refer­rals in com­pa­nies with effi­cient recruit­ing func­tions. Some organ­i­sa­tion we work with are tar­get­ting 50% of new hires to come from refer­rals this year.

Here is an exam­ple of a Zartis Social Refer­ral Suc­cess story.

Refer­rals work for many reasons: 

  • Refer­ral can­di­dates are processed quicker
  • Employ­ees can pro­vide ini­tial ref­er­ences for candidates
  • Employ­ees tend to refer good people
  • Social net­works increase the power of referrals
  • Reten­tion rates are higher
  • Higher can­di­date to hire ratio

With Zartis you can quickly get started with an employee refer­ral pro­gram. Employ­ees can share jobs on their social net­works, track results and help their com­pany hire more people.

Here is how it works:

Keys to suc­cess with Employee Refer­ral programs:

  • Com­mu­ni­ca­tion with employees
  • Employee engage­ment
  • Clear employer brand

Ref­er­ences 

In Hir­ing, a Friend in Need Is a Prospect, Indeed

10 Com­pelling Num­bers That Reveal the Power of Employee Referrals

The oppor­tu­nity in online recruit­ing is hav­ing the abil­ity to track and under­stand your recruit­ing ana­lyt­ics, help­ing you iden­tify oppor­tu­ni­ties in your can­di­date acquisition strategy.

Gain­ing con­sis­tent improve­ments in your recruit­ing process requires the con­sis­tent mea­sure­ment of impor­tant met­rics. With­out these met­rics, you are man­ag­ing a recruit­ment team on word of mouth.

You can’t man­age what you can’t measure”

Tak­ing steps towards iden­ti­fy­ing suit­able met­rics that will drive improve­ments in your recruit­ment process can be a daunt­ing task. The sooner you under­stand your can­di­date pipeline by met­rics, the quicker you will achieve recruit­ing targets.

candidate_pipeline_recruiting

Begin­ning with can­di­date ‘sources’:

Job boards: Your job board account will have all the num­ber of job views your jobs have received. They may also pro­vide you with the num­ber of appli­ca­tions or click through rates. Some job boards scrap jobs from your web­site to build their inven­tory and these views can be tracked using google analytics.

Careers site:  Google ana­lyt­ics will have the infor­ma­tion you require to get started. If not, you need to add google ana­lyt­ics to your site ‘Now’ and read this post later. (there is no rea­son not to track your web­site vis­i­tor and behaviors)

Employee refer­rals: If you are not man­ag­ing your refer­ral process in a suit­able sys­tem this can be dif­fi­cult. If you man­age via email it is prob­a­bly time to start count­ing man­u­ally the num­ber of refer­ral candidates.

Social Media: Start with view­ing your career site views source.

Pay per click: All this infor­ma­tion will be avail­able to you via the ser­vice you use to man­age PPC.

SEM: Avail­able through your web ana­lyt­ics account if setup correctly.

Start­ing Point:

Gather 3 months of data if pos­si­ble (2 months will work) and break it out weekly. This will give you a good start­ing point.

When we help com­pa­nies begin this process of ana­lyz­ing their recruit­ment processes the results can be some­what sur­pris­ing. Careers site often result in higher con­ver­sion rates but lit­tle effort is given to the can­di­date con­ver­sion fun­nel at this point. Assump­tions are made with­out the fig­ures to back them up.

Once you have this data, you have a great start­ing point for track­ing improve­ments and direct­ing recruit­ment mar­ket­ing spend. Assign­ing respon­si­bil­ity for these met­rics and improve­ments in con­ver­sion rates will give you a com­pet­i­tive advan­tage in you recruit­ing efforts.

Talk to our Recruit­ment Mar­ket­ing team to dis­cuss how you can apply cus­tom ana­lyt­ics to improve your online can­di­date acquisition.  Email: info[@]zartis.com

We are delighted to announce the launch of our Boston Job Map. This is the first stop on our trip around the globe high­light­ing the best com­pa­nies hir­ing in each location.

Com­pa­nies can add a job to the job map free of charge, along with a link to the com­pa­nies careers site.

Any­one in recruit­ment will know that job dis­cov­ery for can­di­dates is dif­fi­cult. When adding jobs to tra­di­tional job boards recruit­ing pro­fes­sion­als have to con­stantly play with the set­tings to ensure great cov­er­age. The can­di­date selects from a bunch of drop downs and and hope­fully lands on the per­fect role.

Today we are chang­ing that by allow­ing can­di­dates to dis­cover a job, quickly learn about the com­pany and see the job loca­tion (right to the front door of the office).

To ben­e­fit the com­pany and the can­di­date, agen­cies will not be added to the map and dupli­ca­tion of job post­ings is not permitted.

Our goal is to cre­ate ‘A World of jobs’. Join us in our trip around the world to dis­cover the best com­pa­nies hir­ing today.

We’re test­ing a new ser­vice to see if we can reach, engage and con­vert can­di­dates through Twit­ter on mobile.

To do this we built jobfiend.com. It allows com­pa­nies to cre­ate a careers site in a cou­ple of min­utes that’s built for mobile. Not opti­mised or tweaked for mobile, but actu­ally built for mobile. Here were the considerations:

We could not ask can­di­dates to sub­mit a CV/Resume because most peo­ple can’t do this on a mobile.
The text has to be appro­pri­ate for mobile. This doesn’t mean respon­sive design. It means a min­i­mal­ist approach.
There’s no point ask­ing can­di­dates to input a lot of text. We know they won’t do it.

So what are we left with? Tweet sized job descrip­tion and a mobile appli­ca­tion process that’s fast and easy to com­plete. Resumes, screen­ing and inter­views can all fol­low. This is inbound lead gen­er­a­tion for recruit­ment on mobile.

The most recent test was for an online mar­ket­ing intern. We started the cam­paign at 9.30am this morn­ing. We’re fin­ished now and review­ing the results. We gen­er­ated 4532 impres­sions from two cam­paigns. One resulted in an engage­ment rate of 12.9% but none of these com­pleted the appli­ca­tion form. The other had an engage­ment of 2.26% and five(update) seven peo­ple com­pleted the appli­ca­tion. The con­ver­sion rate is some­where between what we usu­ally see on com­pany career sites (high) and job boards (medium).

If you’re inter­ested in mobile recruit­ment and Twit­ter feel free to con­tact me at john (at) zartis.com.

We’re test­ing the best way to Tweet a job. When you break down the con­stituent com­po­nents of a job tweet there are essen­tially four parts: the role, the loca­tion, the com­pany and the call to action. All of these obvi­ously need to fit into 140 char­ac­ters, or less if you want room for a ReTweet.

We think that the role should come first. It’s what is likely to attract the atten­tion of rel­e­vant view­ers. The order­ing of the loca­tion and com­pany are debatable.

Finally, the call to action is the attempt to get the user to click through to the des­ti­na­tion page. This is where can­di­dates are usu­ally dropped into a rab­bit hole. The des­ti­na­tion page is likely a long job descrip­tion that’s painful to read on a mobile. The click to apply is prob­a­bly worse: a bil­lion dol­lar ATS provider that can’t cope with mobile.

Here’s a three step process to help you hire from Twit­ter (which is pri­mar­ily a mobile medium):

Fig­ure out how to struc­ture job Tweets that works for you.
Fig­ure out how to get the Tweet dis­cov­ered by the right peo­ple and engage them.
Ditch your legacy ATS that fails mobile users.

What the num­bers tell us

Over 20% of peo­ple look­ing for jobs are using mobile devices to do so.

This has increased from 10% this time last year.

The expec­ta­tion is 40% of job views to come from mobile devices within 12 months.

Mobile job appli­ca­tions are not increas­ing at the same rate.

Rea­sons

Mobile job views are increas­ing and now account from more than 1/5 of all job views. Logic would sug­gest that mobile job appli­ca­tions would fol­low. Despite the advances in tech­nol­ogy, the busi­ness process for job appli­ca­tions is slow to catch up. An oppor­tu­nity is being missed by employers.

Early adopters have a huge oppor­tu­nity to tar­get the large vol­ume of mobile job views in the war for talent.

What is hap­pen­ing in the job dis­cov­ery channels:

55,000,000 searches monthly for ‘JOBS’ on mobile devices

60% of twit­ter users login via mobile devices

Over 60% of face­book users login via mobile device

Job­fiend lets you cre­ate amaz­ing job descrip­tions and job appli­ca­tions for mobile devices. Remov­ing the CV from the process allows can­di­dates to apply quickly from a mobile device and engages the can­di­dates with the company.

The ques­tion style and the 140 char­ac­ter job appli­ca­tion ensure the recruiter has the rel­e­vant can­di­date infor­ma­tion in a read­able for­mat. The can­di­date is forced to put their best foot for­ward and avoid typ­i­cal CV waffle.

AND PEOPLE LOVE IT

 

As reported in the New York Times in Jan­u­ary, 45% of non entry level posi­tions in Ernst and Young are now filled by employee refer­rals. This is not the first time we have seen high num­bers of refer­rals in com­pa­nies with effi­cient recruit­ing func­tions. Some organ­i­sa­tion we work with are tar­get­ting 50% of new hires to come from refer­rals this year.

Here is an exam­ple of a Zartis Social Refer­ral Suc­cess story.

Refer­rals work for many reasons: 

  • Refer­ral can­di­dates are processed quicker
  • Employ­ees can pro­vide ini­tial ref­er­ences for candidates
  • Employ­ees tend to refer good people
  • Social net­works increase the power of referrals
  • Reten­tion rates are higher
  • Higher can­di­date to hire ratio

With Zartis you can quickly get started with an employee refer­ral pro­gram. Employ­ees can share jobs on their social net­works, track results and help their com­pany hire more people.

Here is how it works:

Keys to suc­cess with Employee Refer­ral programs:

  • Com­mu­ni­ca­tion with employees
  • Employee engage­ment
  • Clear employer brand

Ref­er­ences 

In Hir­ing, a Friend in Need Is a Prospect, Indeed

10 Com­pelling Num­bers That Reveal the Power of Employee Referrals

The oppor­tu­nity in online recruit­ing is hav­ing the abil­ity to track and under­stand your recruit­ing ana­lyt­ics, help­ing you iden­tify oppor­tu­ni­ties in your can­di­date acquisition strategy.

Gain­ing con­sis­tent improve­ments in your recruit­ing process requires the con­sis­tent mea­sure­ment of impor­tant met­rics. With­out these met­rics, you are man­ag­ing a recruit­ment team on word of mouth.

You can’t man­age what you can’t measure”

Tak­ing steps towards iden­ti­fy­ing suit­able met­rics that will drive improve­ments in your recruit­ment process can be a daunt­ing task. The sooner you under­stand your can­di­date pipeline by met­rics, the quicker you will achieve recruit­ing targets.

candidate_pipeline_recruiting

Begin­ning with can­di­date ‘sources’:

Job boards: Your job board account will have all the num­ber of job views your jobs have received. They may also pro­vide you with the num­ber of appli­ca­tions or click through rates. Some job boards scrap jobs from your web­site to build their inven­tory and these views can be tracked using google analytics.

Careers site:  Google ana­lyt­ics will have the infor­ma­tion you require to get started. If not, you need to add google ana­lyt­ics to your site ‘Now’ and read this post later. (there is no rea­son not to track your web­site vis­i­tor and behaviors)

Employee refer­rals: If you are not man­ag­ing your refer­ral process in a suit­able sys­tem this can be dif­fi­cult. If you man­age via email it is prob­a­bly time to start count­ing man­u­ally the num­ber of refer­ral candidates.

Social Media: Start with view­ing your career site views source.

Pay per click: All this infor­ma­tion will be avail­able to you via the ser­vice you use to man­age PPC.

SEM: Avail­able through your web ana­lyt­ics account if setup correctly.

Start­ing Point:

Gather 3 months of data if pos­si­ble (2 months will work) and break it out weekly. This will give you a good start­ing point.

When we help com­pa­nies begin this process of ana­lyz­ing their recruit­ment processes the results can be some­what sur­pris­ing. Careers site often result in higher con­ver­sion rates but lit­tle effort is given to the can­di­date con­ver­sion fun­nel at this point. Assump­tions are made with­out the fig­ures to back them up.

Once you have this data, you have a great start­ing point for track­ing improve­ments and direct­ing recruit­ment mar­ket­ing spend. Assign­ing respon­si­bil­ity for these met­rics and improve­ments in con­ver­sion rates will give you a com­pet­i­tive advan­tage in you recruit­ing efforts.

Talk to our Recruit­ment Mar­ket­ing team to dis­cuss how you can apply cus­tom ana­lyt­ics to improve your online can­di­date acquisition.  Email: info[@]zartis.com

We are delighted to announce the launch of our Boston Job Map. This is the first stop on our trip around the globe high­light­ing the best com­pa­nies hir­ing in each location.

Com­pa­nies can add a job to the job map free of charge, along with a link to the com­pa­nies careers site.

Any­one in recruit­ment will know that job dis­cov­ery for can­di­dates is dif­fi­cult. When adding jobs to tra­di­tional job boards recruit­ing pro­fes­sion­als have to con­stantly play with the set­tings to ensure great cov­er­age. The can­di­date selects from a bunch of drop downs and and hope­fully lands on the per­fect role.

Today we are chang­ing that by allow­ing can­di­dates to dis­cover a job, quickly learn about the com­pany and see the job loca­tion (right to the front door of the office).

To ben­e­fit the com­pany and the can­di­date, agen­cies will not be added to the map and dupli­ca­tion of job post­ings is not permitted.

Our goal is to cre­ate ‘A World of jobs’. Join us in our trip around the world to dis­cover the best com­pa­nies hir­ing today.

We’re test­ing a new ser­vice to see if we can reach, engage and con­vert can­di­dates through Twit­ter on mobile.

To do this we built jobfiend.com. It allows com­pa­nies to cre­ate a careers site in a cou­ple of min­utes that’s built for mobile. Not opti­mised or tweaked for mobile, but actu­ally built for mobile. Here were the considerations:

We could not ask can­di­dates to sub­mit a CV/Resume because most peo­ple can’t do this on a mobile.
The text has to be appro­pri­ate for mobile. This doesn’t mean respon­sive design. It means a min­i­mal­ist approach.
There’s no point ask­ing can­di­dates to input a lot of text. We know they won’t do it.

So what are we left with? Tweet sized job descrip­tion and a mobile appli­ca­tion process that’s fast and easy to com­plete. Resumes, screen­ing and inter­views can all fol­low. This is inbound lead gen­er­a­tion for recruit­ment on mobile.

The most recent test was for an online mar­ket­ing intern. We started the cam­paign at 9.30am this morn­ing. We’re fin­ished now and review­ing the results. We gen­er­ated 4532 impres­sions from two cam­paigns. One resulted in an engage­ment rate of 12.9% but none of these com­pleted the appli­ca­tion form. The other had an engage­ment of 2.26% and five(update) seven peo­ple com­pleted the appli­ca­tion. The con­ver­sion rate is some­where between what we usu­ally see on com­pany career sites (high) and job boards (medium).

If you’re inter­ested in mobile recruit­ment and Twit­ter feel free to con­tact me at john (at) zartis.com.

We’re test­ing the best way to Tweet a job. When you break down the con­stituent com­po­nents of a job tweet there are essen­tially four parts: the role, the loca­tion, the com­pany and the call to action. All of these obvi­ously need to fit into 140 char­ac­ters, or less if you want room for a ReTweet.

We think that the role should come first. It’s what is likely to attract the atten­tion of rel­e­vant view­ers. The order­ing of the loca­tion and com­pany are debatable.

Finally, the call to action is the attempt to get the user to click through to the des­ti­na­tion page. This is where can­di­dates are usu­ally dropped into a rab­bit hole. The des­ti­na­tion page is likely a long job descrip­tion that’s painful to read on a mobile. The click to apply is prob­a­bly worse: a bil­lion dol­lar ATS provider that can’t cope with mobile.

Here’s a three step process to help you hire from Twit­ter (which is pri­mar­ily a mobile medium):

Fig­ure out how to struc­ture job Tweets that works for you.
Fig­ure out how to get the Tweet dis­cov­ered by the right peo­ple and engage them.
Ditch your legacy ATS that fails mobile users.

What the num­bers tell us

Over 20% of peo­ple look­ing for jobs are using mobile devices to do so.

This has increased from 10% this time last year.

The expec­ta­tion is 40% of job views to come from mobile devices within 12 months.

Mobile job appli­ca­tions are not increas­ing at the same rate.

Rea­sons

Mobile job views are increas­ing and now account from more than 1/5 of all job views. Logic would sug­gest that mobile job appli­ca­tions would fol­low. Despite the advances in tech­nol­ogy, the busi­ness process for job appli­ca­tions is slow to catch up. An oppor­tu­nity is being missed by employers.

Early adopters have a huge oppor­tu­nity to tar­get the large vol­ume of mobile job views in the war for talent.

What is hap­pen­ing in the job dis­cov­ery channels:

55,000,000 searches monthly for ‘JOBS’ on mobile devices

60% of twit­ter users login via mobile devices

Over 60% of face­book users login via mobile device

Job­fiend lets you cre­ate amaz­ing job descrip­tions and job appli­ca­tions for mobile devices. Remov­ing the CV from the process allows can­di­dates to apply quickly from a mobile device and engages the can­di­dates with the company.

The ques­tion style and the 140 char­ac­ter job appli­ca­tion ensure the recruiter has the rel­e­vant can­di­date infor­ma­tion in a read­able for­mat. The can­di­date is forced to put their best foot for­ward and avoid typ­i­cal CV waffle.

AND PEOPLE LOVE IT

 

As reported in the New York Times in Jan­u­ary, 45% of non entry level posi­tions in Ernst and Young are now filled by employee refer­rals. This is not the first time we have seen high num­bers of refer­rals in com­pa­nies with effi­cient recruit­ing func­tions. Some organ­i­sa­tion we work with are tar­get­ting 50% of new hires to come from refer­rals this year.

Here is an exam­ple of a Zartis Social Refer­ral Suc­cess story.

Refer­rals work for many reasons: 

  • Refer­ral can­di­dates are processed quicker
  • Employ­ees can pro­vide ini­tial ref­er­ences for candidates
  • Employ­ees tend to refer good people
  • Social net­works increase the power of referrals
  • Reten­tion rates are higher
  • Higher can­di­date to hire ratio

With Zartis you can quickly get started with an employee refer­ral pro­gram. Employ­ees can share jobs on their social net­works, track results and help their com­pany hire more people.

Here is how it works:

Keys to suc­cess with Employee Refer­ral programs:

  • Com­mu­ni­ca­tion with employees
  • Employee engage­ment
  • Clear employer brand

Ref­er­ences 

In Hir­ing, a Friend in Need Is a Prospect, Indeed

10 Com­pelling Num­bers That Reveal the Power of Employee Referrals

The oppor­tu­nity in online recruit­ing is hav­ing the abil­ity to track and under­stand your recruit­ing ana­lyt­ics, help­ing you iden­tify oppor­tu­ni­ties in your can­di­date acquisition strategy.

Gain­ing con­sis­tent improve­ments in your recruit­ing process requires the con­sis­tent mea­sure­ment of impor­tant met­rics. With­out these met­rics, you are man­ag­ing a recruit­ment team on word of mouth.

You can’t man­age what you can’t measure”

Tak­ing steps towards iden­ti­fy­ing suit­able met­rics that will drive improve­ments in your recruit­ment process can be a daunt­ing task. The sooner you under­stand your can­di­date pipeline by met­rics, the quicker you will achieve recruit­ing targets.

candidate_pipeline_recruiting

Begin­ning with can­di­date ‘sources’:

Job boards: Your job board account will have all the num­ber of job views your jobs have received. They may also pro­vide you with the num­ber of appli­ca­tions or click through rates. Some job boards scrap jobs from your web­site to build their inven­tory and these views can be tracked using google analytics.

Careers site:  Google ana­lyt­ics will have the infor­ma­tion you require to get started. If not, you need to add google ana­lyt­ics to your site ‘Now’ and read this post later. (there is no rea­son not to track your web­site vis­i­tor and behaviors)

Employee refer­rals: If you are not man­ag­ing your refer­ral process in a suit­able sys­tem this can be dif­fi­cult. If you man­age via email it is prob­a­bly time to start count­ing man­u­ally the num­ber of refer­ral candidates.

Social Media: Start with view­ing your career site views source.

Pay per click: All this infor­ma­tion will be avail­able to you via the ser­vice you use to man­age PPC.

SEM: Avail­able through your web ana­lyt­ics account if setup correctly.

Start­ing Point:

Gather 3 months of data if pos­si­ble (2 months will work) and break it out weekly. This will give you a good start­ing point.

When we help com­pa­nies begin this process of ana­lyz­ing their recruit­ment processes the results can be some­what sur­pris­ing. Careers site often result in higher con­ver­sion rates but lit­tle effort is given to the can­di­date con­ver­sion fun­nel at this point. Assump­tions are made with­out the fig­ures to back them up.

Once you have this data, you have a great start­ing point for track­ing improve­ments and direct­ing recruit­ment mar­ket­ing spend. Assign­ing respon­si­bil­ity for these met­rics and improve­ments in con­ver­sion rates will give you a com­pet­i­tive advan­tage in you recruit­ing efforts.

Talk to our Recruit­ment Mar­ket­ing team to dis­cuss how you can apply cus­tom ana­lyt­ics to improve your online can­di­date acquisition.  Email: info[@]zartis.com

We are delighted to announce the launch of our Boston Job Map. This is the first stop on our trip around the globe high­light­ing the best com­pa­nies hir­ing in each location.

Com­pa­nies can add a job to the job map free of charge, along with a link to the com­pa­nies careers site.

Any­one in recruit­ment will know that job dis­cov­ery for can­di­dates is dif­fi­cult. When adding jobs to tra­di­tional job boards recruit­ing pro­fes­sion­als have to con­stantly play with the set­tings to ensure great cov­er­age. The can­di­date selects from a bunch of drop downs and and hope­fully lands on the per­fect role.

Today we are chang­ing that by allow­ing can­di­dates to dis­cover a job, quickly learn about the com­pany and see the job loca­tion (right to the front door of the office).

To ben­e­fit the com­pany and the can­di­date, agen­cies will not be added to the map and dupli­ca­tion of job post­ings is not permitted.

Our goal is to cre­ate ‘A World of jobs’. Join us in our trip around the world to dis­cover the best com­pa­nies hir­ing today.

We’re test­ing a new ser­vice to see if we can reach, engage and con­vert can­di­dates through Twit­ter on mobile.

To do this we built jobfiend.com. It allows com­pa­nies to cre­ate a careers site in a cou­ple of min­utes that’s built for mobile. Not opti­mised or tweaked for mobile, but actu­ally built for mobile. Here were the considerations:

We could not ask can­di­dates to sub­mit a CV/Resume because most peo­ple can’t do this on a mobile.
The text has to be appro­pri­ate for mobile. This doesn’t mean respon­sive design. It means a min­i­mal­ist approach.
There’s no point ask­ing can­di­dates to input a lot of text. We know they won’t do it.

So what are we left with? Tweet sized job descrip­tion and a mobile appli­ca­tion process that’s fast and easy to com­plete. Resumes, screen­ing and inter­views can all fol­low. This is inbound lead gen­er­a­tion for recruit­ment on mobile.

The most recent test was for an online mar­ket­ing intern. We started the cam­paign at 9.30am this morn­ing. We’re fin­ished now and review­ing the results. We gen­er­ated 4532 impres­sions from two cam­paigns. One resulted in an engage­ment rate of 12.9% but none of these com­pleted the appli­ca­tion form. The other had an engage­ment of 2.26% and five(update) seven peo­ple com­pleted the appli­ca­tion. The con­ver­sion rate is some­where between what we usu­ally see on com­pany career sites (high) and job boards (medium).

If you’re inter­ested in mobile recruit­ment and Twit­ter feel free to con­tact me at john (at) zartis.com.

We’re test­ing the best way to Tweet a job. When you break down the con­stituent com­po­nents of a job tweet there are essen­tially four parts: the role, the loca­tion, the com­pany and the call to action. All of these obvi­ously need to fit into 140 char­ac­ters, or less if you want room for a ReTweet.

We think that the role should come first. It’s what is likely to attract the atten­tion of rel­e­vant view­ers. The order­ing of the loca­tion and com­pany are debatable.

Finally, the call to action is the attempt to get the user to click through to the des­ti­na­tion page. This is where can­di­dates are usu­ally dropped into a rab­bit hole. The des­ti­na­tion page is likely a long job descrip­tion that’s painful to read on a mobile. The click to apply is prob­a­bly worse: a bil­lion dol­lar ATS provider that can’t cope with mobile.

Here’s a three step process to help you hire from Twit­ter (which is pri­mar­ily a mobile medium):

Fig­ure out how to struc­ture job Tweets that works for you.
Fig­ure out how to get the Tweet dis­cov­ered by the right peo­ple and engage them.
Ditch your legacy ATS that fails mobile users.

What the num­bers tell us

Over 20% of peo­ple look­ing for jobs are using mobile devices to do so.

This has increased from 10% this time last year.

The expec­ta­tion is 40% of job views to come from mobile devices within 12 months.

Mobile job appli­ca­tions are not increas­ing at the same rate.

Rea­sons

Mobile job views are increas­ing and now account from more than 1/5 of all job views. Logic would sug­gest that mobile job appli­ca­tions would fol­low. Despite the advances in tech­nol­ogy, the busi­ness process for job appli­ca­tions is slow to catch up. An oppor­tu­nity is being missed by employers.

Early adopters have a huge oppor­tu­nity to tar­get the large vol­ume of mobile job views in the war for talent.

What is hap­pen­ing in the job dis­cov­ery channels:

55,000,000 searches monthly for ‘JOBS’ on mobile devices

60% of twit­ter users login via mobile devices

Over 60% of face­book users login via mobile device

Job­fiend lets you cre­ate amaz­ing job descrip­tions and job appli­ca­tions for mobile devices. Remov­ing the CV from the process allows can­di­dates to apply quickly from a mobile device and engages the can­di­dates with the company.

The ques­tion style and the 140 char­ac­ter job appli­ca­tion ensure the recruiter has the rel­e­vant can­di­date infor­ma­tion in a read­able for­mat. The can­di­date is forced to put their best foot for­ward and avoid typ­i­cal CV waffle.

AND PEOPLE LOVE IT

 

As reported in the New York Times in Jan­u­ary, 45% of non entry level posi­tions in Ernst and Young are now filled by employee refer­rals. This is not the first time we have seen high num­bers of refer­rals in com­pa­nies with effi­cient recruit­ing func­tions. Some organ­i­sa­tion we work with are tar­get­ting 50% of new hires to come from refer­rals this year.

Here is an exam­ple of a Zartis Social Refer­ral Suc­cess story.

Refer­rals work for many reasons: 

  • Refer­ral can­di­dates are processed quicker
  • Employ­ees can pro­vide ini­tial ref­er­ences for candidates
  • Employ­ees tend to refer good people
  • Social net­works increase the power of referrals
  • Reten­tion rates are higher
  • Higher can­di­date to hire ratio

With Zartis you can quickly get started with an employee refer­ral pro­gram. Employ­ees can share jobs on their social net­works, track results and help their com­pany hire more people.

Here is how it works:

Keys to suc­cess with Employee Refer­ral programs:

  • Com­mu­ni­ca­tion with employees
  • Employee engage­ment
  • Clear employer brand

Ref­er­ences 

In Hir­ing, a Friend in Need Is a Prospect, Indeed

10 Com­pelling Num­bers That Reveal the Power of Employee Referrals

The oppor­tu­nity in online recruit­ing is hav­ing the abil­ity to track and under­stand your recruit­ing ana­lyt­ics, help­ing you iden­tify oppor­tu­ni­ties in your can­di­date acquisition strategy.

Gain­ing con­sis­tent improve­ments in your recruit­ing process requires the con­sis­tent mea­sure­ment of impor­tant met­rics. With­out these met­rics, you are man­ag­ing a recruit­ment team on word of mouth.

You can’t man­age what you can’t measure”

Tak­ing steps towards iden­ti­fy­ing suit­able met­rics that will drive improve­ments in your recruit­ment process can be a daunt­ing task. The sooner you under­stand your can­di­date pipeline by met­rics, the quicker you will achieve recruit­ing targets.

candidate_pipeline_recruiting

Begin­ning with can­di­date ‘sources’:

Job boards: Your job board account will have all the num­ber of job views your jobs have received. They may also pro­vide you with the num­ber of appli­ca­tions or click through rates. Some job boards scrap jobs from your web­site to build their inven­tory and these views can be tracked using google analytics.

Careers site:  Google ana­lyt­ics will have the infor­ma­tion you require to get started. If not, you need to add google ana­lyt­ics to your site ‘Now’ and read this post later. (there is no rea­son not to track your web­site vis­i­tor and behaviors)

Employee refer­rals: If you are not man­ag­ing your refer­ral process in a suit­able sys­tem this can be dif­fi­cult. If you man­age via email it is prob­a­bly time to start count­ing man­u­ally the num­ber of refer­ral candidates.

Social Media: Start with view­ing your career site views source.

Pay per click: All this infor­ma­tion will be avail­able to you via the ser­vice you use to man­age PPC.

SEM: Avail­able through your web ana­lyt­ics account if setup correctly.

Start­ing Point:

Gather 3 months of data if pos­si­ble (2 months will work) and break it out weekly. This will give you a good start­ing point.

When we help com­pa­nies begin this process of ana­lyz­ing their recruit­ment processes the results can be some­what sur­pris­ing. Careers site often result in higher con­ver­sion rates but lit­tle effort is given to the can­di­date con­ver­sion fun­nel at this point. Assump­tions are made with­out the fig­ures to back them up.

Once you have this data, you have a great start­ing point for track­ing improve­ments and direct­ing recruit­ment mar­ket­ing spend. Assign­ing respon­si­bil­ity for these met­rics and improve­ments in con­ver­sion rates will give you a com­pet­i­tive advan­tage in you recruit­ing efforts.

Talk to our Recruit­ment Mar­ket­ing team to dis­cuss how you can apply cus­tom ana­lyt­ics to improve your online can­di­date acquisition.  Email: info[@]zartis.com

We are delighted to announce the launch of our Boston Job Map. This is the first stop on our trip around the globe high­light­ing the best com­pa­nies hir­ing in each location.

Com­pa­nies can add a job to the job map free of charge, along with a link to the com­pa­nies careers site.

Any­one in recruit­ment will know that job dis­cov­ery for can­di­dates is dif­fi­cult. When adding jobs to tra­di­tional job boards recruit­ing pro­fes­sion­als have to con­stantly play with the set­tings to ensure great cov­er­age. The can­di­date selects from a bunch of drop downs and and hope­fully lands on the per­fect role.

Today we are chang­ing that by allow­ing can­di­dates to dis­cover a job, quickly learn about the com­pany and see the job loca­tion (right to the front door of the office).

To ben­e­fit the com­pany and the can­di­date, agen­cies will not be added to the map and dupli­ca­tion of job post­ings is not permitted.

Our goal is to cre­ate ‘A World of jobs’. Join us in our trip around the world to dis­cover the best com­pa­nies hir­ing today.

We’re test­ing a new ser­vice to see if we can reach, engage and con­vert can­di­dates through Twit­ter on mobile.

To do this we built jobfiend.com. It allows com­pa­nies to cre­ate a careers site in a cou­ple of min­utes that’s built for mobile. Not opti­mised or tweaked for mobile, but actu­ally built for mobile. Here were the considerations:

We could not ask can­di­dates to sub­mit a CV/Resume because most peo­ple can’t do this on a mobile.
The text has to be appro­pri­ate for mobile. This doesn’t mean respon­sive design. It means a min­i­mal­ist approach.
There’s no point ask­ing can­di­dates to input a lot of text. We know they won’t do it.

So what are we left with? Tweet sized job descrip­tion and a mobile appli­ca­tion process that’s fast and easy to com­plete. Resumes, screen­ing and inter­views can all fol­low. This is inbound lead gen­er­a­tion for recruit­ment on mobile.

The most recent test was for an online mar­ket­ing intern. We started the cam­paign at 9.30am this morn­ing. We’re fin­ished now and review­ing the results. We gen­er­ated 4532 impres­sions from two cam­paigns. One resulted in an engage­ment rate of 12.9% but none of these com­pleted the appli­ca­tion form. The other had an engage­ment of 2.26% and five(update) seven peo­ple com­pleted the appli­ca­tion. The con­ver­sion rate is some­where between what we usu­ally see on com­pany career sites (high) and job boards (medium).

If you’re inter­ested in mobile recruit­ment and Twit­ter feel free to con­tact me at john (at) zartis.com.

We’re test­ing the best way to Tweet a job. When you break down the con­stituent com­po­nents of a job tweet there are essen­tially four parts: the role, the loca­tion, the com­pany and the call to action. All of these obvi­ously need to fit into 140 char­ac­ters, or less if you want room for a ReTweet.

We think that the role should come first. It’s what is likely to attract the atten­tion of rel­e­vant view­ers. The order­ing of the loca­tion and com­pany are debatable.

Finally, the call to action is the attempt to get the user to click through to the des­ti­na­tion page. This is where can­di­dates are usu­ally dropped into a rab­bit hole. The des­ti­na­tion page is likely a long job descrip­tion that’s painful to read on a mobile. The click to apply is prob­a­bly worse: a bil­lion dol­lar ATS provider that can’t cope with mobile.

Here’s a three step process to help you hire from Twit­ter (which is pri­mar­ily a mobile medium):

Fig­ure out how to struc­ture job Tweets that works for you.
Fig­ure out how to get the Tweet dis­cov­ered by the right peo­ple and engage them.
Ditch your legacy ATS that fails mobile users.

What the num­bers tell us

Over 20% of peo­ple look­ing for jobs are using mobile devices to do so.

This has increased from 10% this time last year.

The expec­ta­tion is 40% of job views to come from mobile devices within 12 months.

Mobile job appli­ca­tions are not increas­ing at the same rate.

Rea­sons

Mobile job views are increas­ing and now account from more than 1/5 of all job views. Logic would sug­gest that mobile job appli­ca­tions would fol­low. Despite the advances in tech­nol­ogy, the busi­ness process for job appli­ca­tions is slow to catch up. An oppor­tu­nity is being missed by employers.

Early adopters have a huge oppor­tu­nity to tar­get the large vol­ume of mobile job views in the war for talent.

What is hap­pen­ing in the job dis­cov­ery channels:

55,000,000 searches monthly for ‘JOBS’ on mobile devices

60% of twit­ter users login via mobile devices

Over 60% of face­book users login via mobile device

Job­fiend lets you cre­ate amaz­ing job descrip­tions and job appli­ca­tions for mobile devices. Remov­ing the CV from the process allows can­di­dates to apply quickly from a mobile device and engages the can­di­dates with the company.

The ques­tion style and the 140 char­ac­ter job appli­ca­tion ensure the recruiter has the rel­e­vant can­di­date infor­ma­tion in a read­able for­mat. The can­di­date is forced to put their best foot for­ward and avoid typ­i­cal CV waffle.

AND PEOPLE LOVE IT

 

As reported in the New York Times in Jan­u­ary, 45% of non entry level posi­tions in Ernst and Young are now filled by employee refer­rals. This is not the first time we have seen high num­bers of refer­rals in com­pa­nies with effi­cient recruit­ing func­tions. Some organ­i­sa­tion we work with are tar­get­ting 50% of new hires to come from refer­rals this year.

Here is an exam­ple of a Zartis Social Refer­ral Suc­cess story.

Refer­rals work for many reasons: 

  • Refer­ral can­di­dates are processed quicker
  • Employ­ees can pro­vide ini­tial ref­er­ences for candidates
  • Employ­ees tend to refer good people
  • Social net­works increase the power of referrals
  • Reten­tion rates are higher
  • Higher can­di­date to hire ratio

With Zartis you can quickly get started with an employee refer­ral pro­gram. Employ­ees can share jobs on their social net­works, track results and help their com­pany hire more people.

Here is how it works:

Keys to suc­cess with Employee Refer­ral programs:

  • Com­mu­ni­ca­tion with employees
  • Employee engage­ment
  • Clear employer brand

Ref­er­ences 

In Hir­ing, a Friend in Need Is a Prospect, Indeed

10 Com­pelling Num­bers That Reveal the Power of Employee Referrals

The oppor­tu­nity in online recruit­ing is hav­ing the abil­ity to track and under­stand your recruit­ing ana­lyt­ics, help­ing you iden­tify oppor­tu­ni­ties in your can­di­date acquisition strategy.

Gain­ing con­sis­tent improve­ments in your recruit­ing process requires the con­sis­tent mea­sure­ment of impor­tant met­rics. With­out these met­rics, you are man­ag­ing a recruit­ment team on word of mouth.

You can’t man­age what you can’t measure”

Tak­ing steps towards iden­ti­fy­ing suit­able met­rics that will drive improve­ments in your recruit­ment process can be a daunt­ing task. The sooner you under­stand your can­di­date pipeline by met­rics, the quicker you will achieve recruit­ing targets.

candidate_pipeline_recruiting

Begin­ning with can­di­date ‘sources’:

Job boards: Your job board account will have all the num­ber of job views your jobs have received. They may also pro­vide you with the num­ber of appli­ca­tions or click through rates. Some job boards scrap jobs from your web­site to build their inven­tory and these views can be tracked using google analytics.

Careers site:  Google ana­lyt­ics will have the infor­ma­tion you require to get started. If not, you need to add google ana­lyt­ics to your site ‘Now’ and read this post later. (there is no rea­son not to track your web­site vis­i­tor and behaviors)

Employee refer­rals: If you are not man­ag­ing your refer­ral process in a suit­able sys­tem this can be dif­fi­cult. If you man­age via email it is prob­a­bly time to start count­ing man­u­ally the num­ber of refer­ral candidates.

Social Media: Start with view­ing your career site views source.

Pay per click: All this infor­ma­tion will be avail­able to you via the ser­vice you use to man­age PPC.

SEM: Avail­able through your web ana­lyt­ics account if setup correctly.

Start­ing Point:

Gather 3 months of data if pos­si­ble (2 months will work) and break it out weekly. This will give you a good start­ing point.

When we help com­pa­nies begin this process of ana­lyz­ing their recruit­ment processes the results can be some­what sur­pris­ing. Careers site often result in higher con­ver­sion rates but lit­tle effort is given to the can­di­date con­ver­sion fun­nel at this point. Assump­tions are made with­out the fig­ures to back them up.

Once you have this data, you have a great start­ing point for track­ing improve­ments and direct­ing recruit­ment mar­ket­ing spend. Assign­ing respon­si­bil­ity for these met­rics and improve­ments in con­ver­sion rates will give you a com­pet­i­tive advan­tage in you recruit­ing efforts.

Talk to our Recruit­ment Mar­ket­ing team to dis­cuss how you can apply cus­tom ana­lyt­ics to improve your online can­di­date acquisition.  Email: info[@]zartis.com

We are delighted to announce the launch of our Boston Job Map. This is the first stop on our trip around the globe high­light­ing the best com­pa­nies hir­ing in each location.

Com­pa­nies can add a job to the job map free of charge, along with a link to the com­pa­nies careers site.

Any­one in recruit­ment will know that job dis­cov­ery for can­di­dates is dif­fi­cult. When adding jobs to tra­di­tional job boards recruit­ing pro­fes­sion­als have to con­stantly play with the set­tings to ensure great cov­er­age. The can­di­date selects from a bunch of drop downs and and hope­fully lands on the per­fect role.

Today we are chang­ing that by allow­ing can­di­dates to dis­cover a job, quickly learn about the com­pany and see the job loca­tion (right to the front door of the office).

To ben­e­fit the com­pany and the can­di­date, agen­cies will not be added to the map and dupli­ca­tion of job post­ings is not permitted.

Our goal is to cre­ate ‘A World of jobs’. Join us in our trip around the world to dis­cover the best com­pa­nies hir­ing today.

We’re test­ing a new ser­vice to see if we can reach, engage and con­vert can­di­dates through Twit­ter on mobile.

To do this we built jobfiend.com. It allows com­pa­nies to cre­ate a careers site in a cou­ple of min­utes that’s built for mobile. Not opti­mised or tweaked for mobile, but actu­ally built for mobile. Here were the considerations:

We could not ask can­di­dates to sub­mit a CV/Resume because most peo­ple can’t do this on a mobile.
The text has to be appro­pri­ate for mobile. This doesn’t mean respon­sive design. It means a min­i­mal­ist approach.
There’s no point ask­ing can­di­dates to input a lot of text. We know they won’t do it.

So what are we left with? Tweet sized job descrip­tion and a mobile appli­ca­tion process that’s fast and easy to com­plete. Resumes, screen­ing and inter­views can all fol­low. This is inbound lead gen­er­a­tion for recruit­ment on mobile.

The most recent test was for an online mar­ket­ing intern. We started the cam­paign at 9.30am this morn­ing. We’re fin­ished now and review­ing the results. We gen­er­ated 4532 impres­sions from two cam­paigns. One resulted in an engage­ment rate of 12.9% but none of these com­pleted the appli­ca­tion form. The other had an engage­ment of 2.26% and five(update) seven peo­ple com­pleted the appli­ca­tion. The con­ver­sion rate is some­where between what we usu­ally see on com­pany career sites (high) and job boards (medium).

If you’re inter­ested in mobile recruit­ment and Twit­ter feel free to con­tact me at john (at) zartis.com.

We’re test­ing the best way to Tweet a job. When you break down the con­stituent com­po­nents of a job tweet there are essen­tially four parts: the role, the loca­tion, the com­pany and the call to action. All of these obvi­ously need to fit into 140 char­ac­ters, or less if you want room for a ReTweet.

We think that the role should come first. It’s what is likely to attract the atten­tion of rel­e­vant view­ers. The order­ing of the loca­tion and com­pany are debatable.

Finally, the call to action is the attempt to get the user to click through to the des­ti­na­tion page. This is where can­di­dates are usu­ally dropped into a rab­bit hole. The des­ti­na­tion page is likely a long job descrip­tion that’s painful to read on a mobile. The click to apply is prob­a­bly worse: a bil­lion dol­lar ATS provider that can’t cope with mobile.

Here’s a three step process to help you hire from Twit­ter (which is pri­mar­ily a mobile medium):

Fig­ure out how to struc­ture job Tweets that works for you.
Fig­ure out how to get the Tweet dis­cov­ered by the right peo­ple and engage them.
Ditch your legacy ATS that fails mobile users.

What the num­bers tell us

Over 20% of peo­ple look­ing for jobs are using mobile devices to do so.

This has increased from 10% this time last year.

The expec­ta­tion is 40% of job views to come from mobile devices within 12 months.

Mobile job appli­ca­tions are not increas­ing at the same rate.

Rea­sons

Mobile job views are increas­ing and now account from more than 1/5 of all job views. Logic would sug­gest that mobile job appli­ca­tions would fol­low. Despite the advances in tech­nol­ogy, the busi­ness process for job appli­ca­tions is slow to catch up. An oppor­tu­nity is being missed by employers.

Early adopters have a huge oppor­tu­nity to tar­get the large vol­ume of mobile job views in the war for talent.

What is hap­pen­ing in the job dis­cov­ery channels:

55,000,000 searches monthly for ‘JOBS’ on mobile devices

60% of twit­ter users login via mobile devices

Over 60% of face­book users login via mobile device

Job­fiend lets you cre­ate amaz­ing job descrip­tions and job appli­ca­tions for mobile devices. Remov­ing the CV from the process allows can­di­dates to apply quickly from a mobile device and engages the can­di­dates with the company.

The ques­tion style and the 140 char­ac­ter job appli­ca­tion ensure the recruiter has the rel­e­vant can­di­date infor­ma­tion in a read­able for­mat. The can­di­date is forced to put their best foot for­ward and avoid typ­i­cal CV waffle.

AND PEOPLE LOVE IT

 

As reported in the New York Times in Jan­u­ary, 45% of non entry level posi­tions in Ernst and Young are now filled by employee refer­rals. This is not the first time we have seen high num­bers of refer­rals in com­pa­nies with effi­cient recruit­ing func­tions. Some organ­i­sa­tion we work with are tar­get­ting 50% of new hires to come from refer­rals this year.

Here is an exam­ple of a Zartis Social Refer­ral Suc­cess story.

Refer­rals work for many reasons: 

  • Refer­ral can­di­dates are processed quicker
  • Employ­ees can pro­vide ini­tial ref­er­ences for candidates
  • Employ­ees tend to refer good people
  • Social net­works increase the power of referrals
  • Reten­tion rates are higher
  • Higher can­di­date to hire ratio

With Zartis you can quickly get started with an employee refer­ral pro­gram. Employ­ees can share jobs on their social net­works, track results and help their com­pany hire more people.

Here is how it works:

Keys to suc­cess with Employee Refer­ral programs:

  • Com­mu­ni­ca­tion with employees
  • Employee engage­ment
  • Clear employer brand

Ref­er­ences 

In Hir­ing, a Friend in Need Is a Prospect, Indeed

10 Com­pelling Num­bers That Reveal the Power of Employee Referrals

The oppor­tu­nity in online recruit­ing is hav­ing the abil­ity to track and under­stand your recruit­ing ana­lyt­ics, help­ing you iden­tify oppor­tu­ni­ties in your can­di­date acquisition strategy.

Gain­ing con­sis­tent improve­ments in your recruit­ing process requires the con­sis­tent mea­sure­ment of impor­tant met­rics. With­out these met­rics, you are man­ag­ing a recruit­ment team on word of mouth.

You can’t man­age what you can’t measure”

Tak­ing steps towards iden­ti­fy­ing suit­able met­rics that will drive improve­ments in your recruit­ment process can be a daunt­ing task. The sooner you under­stand your can­di­date pipeline by met­rics, the quicker you will achieve recruit­ing targets.

candidate_pipeline_recruiting

Begin­ning with can­di­date ‘sources’:

Job boards: Your job board account will have all the num­ber of job views your jobs have received. They may also pro­vide you with the num­ber of appli­ca­tions or click through rates. Some job boards scrap jobs from your web­site to build their inven­tory and these views can be tracked using google analytics.

Careers site:  Google ana­lyt­ics will have the infor­ma­tion you require to get started. If not, you need to add google ana­lyt­ics to your site ‘Now’ and read this post later. (there is no rea­son not to track your web­site vis­i­tor and behaviors)

Employee refer­rals: If you are not man­ag­ing your refer­ral process in a suit­able sys­tem this can be dif­fi­cult. If you man­age via email it is prob­a­bly time to start count­ing man­u­ally the num­ber of refer­ral candidates.

Social Media: Start with view­ing your career site views source.

Pay per click: All this infor­ma­tion will be avail­able to you via the ser­vice you use to man­age PPC.

SEM: Avail­able through your web ana­lyt­ics account if setup correctly.

Start­ing Point:

Gather 3 months of data if pos­si­ble (2 months will work) and break it out weekly. This will give you a good start­ing point.

When we help com­pa­nies begin this process of ana­lyz­ing their recruit­ment processes the results can be some­what sur­pris­ing. Careers site often result in higher con­ver­sion rates but lit­tle effort is given to the can­di­date con­ver­sion fun­nel at this point. Assump­tions are made with­out the fig­ures to back them up.

Once you have this data, you have a great start­ing point for track­ing improve­ments and direct­ing recruit­ment mar­ket­ing spend. Assign­ing respon­si­bil­ity for these met­rics and improve­ments in con­ver­sion rates will give you a com­pet­i­tive advan­tage in you recruit­ing efforts.

Talk to our Recruit­ment Mar­ket­ing team to dis­cuss how you can apply cus­tom ana­lyt­ics to improve your online can­di­date acquisition.  Email: info[@]zartis.com

We are delighted to announce the launch of our Boston Job Map. This is the first stop on our trip around the globe high­light­ing the best com­pa­nies hir­ing in each location.

Com­pa­nies can add a job to the job map free of charge, along with a link to the com­pa­nies careers site.

Any­one in recruit­ment will know that job dis­cov­ery for can­di­dates is dif­fi­cult. When adding jobs to tra­di­tional job boards recruit­ing pro­fes­sion­als have to con­stantly play with the set­tings to ensure great cov­er­age. The can­di­date selects from a bunch of drop downs and and hope­fully lands on the per­fect role.

Today we are chang­ing that by allow­ing can­di­dates to dis­cover a job, quickly learn about the com­pany and see the job loca­tion (right to the front door of the office).

To ben­e­fit the com­pany and the can­di­date, agen­cies will not be added to the map and dupli­ca­tion of job post­ings is not permitted.

Our goal is to cre­ate ‘A World of jobs’. Join us in our trip around the world to dis­cover the best com­pa­nies hir­ing today.

We’re test­ing a new ser­vice to see if we can reach, engage and con­vert can­di­dates through Twit­ter on mobile.

To do this we built jobfiend.com. It allows com­pa­nies to cre­ate a careers site in a cou­ple of min­utes that’s built for mobile. Not opti­mised or tweaked for mobile, but actu­ally built for mobile. Here were the considerations:

We could not ask can­di­dates to sub­mit a CV/Resume because most peo­ple can’t do this on a mobile.
The text has to be appro­pri­ate for mobile. This doesn’t mean respon­sive design. It means a min­i­mal­ist approach.
There’s no point ask­ing can­di­dates to input a lot of text. We know they won’t do it.

So what are we left with? Tweet sized job descrip­tion and a mobile appli­ca­tion process that’s fast and easy to com­plete. Resumes, screen­ing and inter­views can all fol­low. This is inbound lead gen­er­a­tion for recruit­ment on mobile.

The most recent test was for an online mar­ket­ing intern. We started the cam­paign at 9.30am this morn­ing. We’re fin­ished now and review­ing the results. We gen­er­ated 4532 impres­sions from two cam­paigns. One resulted in an engage­ment rate of 12.9% but none of these com­pleted the appli­ca­tion form. The other had an engage­ment of 2.26% and five(update) seven peo­ple com­pleted the appli­ca­tion. The con­ver­sion rate is some­where between what we usu­ally see on com­pany career sites (high) and job boards (medium).

If you’re inter­ested in mobile recruit­ment and Twit­ter feel free to con­tact me at john (at) zartis.com.

We’re test­ing the best way to Tweet a job. When you break down the con­stituent com­po­nents of a job tweet there are essen­tially four parts: the role, the loca­tion, the com­pany and the call to action. All of these obvi­ously need to fit into 140 char­ac­ters, or less if you want room for a ReTweet.

We think that the role should come first. It’s what is likely to attract the atten­tion of rel­e­vant view­ers. The order­ing of the loca­tion and com­pany are debatable.

Finally, the call to action is the attempt to get the user to click through to the des­ti­na­tion page. This is where can­di­dates are usu­ally dropped into a rab­bit hole. The des­ti­na­tion page is likely a long job descrip­tion that’s painful to read on a mobile. The click to apply is prob­a­bly worse: a bil­lion dol­lar ATS provider that can’t cope with mobile.

Here’s a three step process to help you hire from Twit­ter (which is pri­mar­ily a mobile medium):

Fig­ure out how to struc­ture job Tweets that works for you.
Fig­ure out how to get the Tweet dis­cov­ered by the right peo­ple and engage them.
Ditch your legacy ATS that fails mobile users.

What the num­bers tell us

Over 20% of peo­ple look­ing for jobs are using mobile devices to do so.

This has increased from 10% this time last year.

The expec­ta­tion is 40% of job views to come from mobile devices within 12 months.

Mobile job appli­ca­tions are not increas­ing at the same rate.

Rea­sons

Mobile job views are increas­ing and now account from more than 1/5 of all job views. Logic would sug­gest that mobile job appli­ca­tions would fol­low. Despite the advances in tech­nol­ogy, the busi­ness process for job appli­ca­tions is slow to catch up. An oppor­tu­nity is being missed by employers.

Early adopters have a huge oppor­tu­nity to tar­get the large vol­ume of mobile job views in the war for talent.

What is hap­pen­ing in the job dis­cov­ery channels:

55,000,000 searches monthly for ‘JOBS’ on mobile devices

60% of twit­ter users login via mobile devices

Over 60% of face­book users login via mobile device

Job­fiend lets you cre­ate amaz­ing job descrip­tions and job appli­ca­tions for mobile devices. Remov­ing the CV from the process allows can­di­dates to apply quickly from a mobile device and engages the can­di­dates with the company.

The ques­tion style and the 140 char­ac­ter job appli­ca­tion ensure the recruiter has the rel­e­vant can­di­date infor­ma­tion in a read­able for­mat. The can­di­date is forced to put their best foot for­ward and avoid typ­i­cal CV waffle.

AND PEOPLE LOVE IT

 

As reported in the New York Times in Jan­u­ary, 45% of non entry level posi­tions in Ernst and Young are now filled by employee refer­rals. This is not the first time we have seen high num­bers of refer­rals in com­pa­nies with effi­cient recruit­ing func­tions. Some organ­i­sa­tion we work with are tar­get­ting 50% of new hires to come from refer­rals this year.

Here is an exam­ple of a Zartis Social Refer­ral Suc­cess story.

Refer­rals work for many reasons: 

  • Refer­ral can­di­dates are processed quicker
  • Employ­ees can pro­vide ini­tial ref­er­ences for candidates
  • Employ­ees tend to refer good people
  • Social net­works increase the power of referrals
  • Reten­tion rates are higher
  • Higher can­di­date to hire ratio

With Zartis you can quickly get started with an employee refer­ral pro­gram. Employ­ees can share jobs on their social net­works, track results and help their com­pany hire more people.

Here is how it works:

Keys to suc­cess with Employee Refer­ral programs:

  • Com­mu­ni­ca­tion with employees
  • Employee engage­ment
  • Clear employer brand

Ref­er­ences 

In Hir­ing, a Friend in Need Is a Prospect, Indeed

10 Com­pelling Num­bers That Reveal the Power of Employee Referrals

The oppor­tu­nity in online recruit­ing is hav­ing the abil­ity to track and under­stand your recruit­ing ana­lyt­ics, help­ing you iden­tify oppor­tu­ni­ties in your can­di­date acquisition strategy.

Gain­ing con­sis­tent improve­ments in your recruit­ing process requires the con­sis­tent mea­sure­ment of impor­tant met­rics. With­out these met­rics, you are man­ag­ing a recruit­ment team on word of mouth.

You can’t man­age what you can’t measure”

Tak­ing steps towards iden­ti­fy­ing suit­able met­rics that will drive improve­ments in your recruit­ment process can be a daunt­ing task. The sooner you under­stand your can­di­date pipeline by met­rics, the quicker you will achieve recruit­ing targets.

candidate_pipeline_recruiting

Begin­ning with can­di­date ‘sources’:

Job boards: Your job board account will have all the num­ber of job views your jobs have received. They may also pro­vide you with the num­ber of appli­ca­tions or click through rates. Some job boards scrap jobs from your web­site to build their inven­tory and these views can be tracked using google analytics.

Careers site:  Google ana­lyt­ics will have the infor­ma­tion you require to get started. If not, you need to add google ana­lyt­ics to your site ‘Now’ and read this post later. (there is no rea­son not to track your web­site vis­i­tor and behaviors)

Employee refer­rals: If you are not man­ag­ing your refer­ral process in a suit­able sys­tem this can be dif­fi­cult. If you man­age via email it is prob­a­bly time to start count­ing man­u­ally the num­ber of refer­ral candidates.

Social Media: Start with view­ing your career site views source.

Pay per click: All this infor­ma­tion will be avail­able to you via the ser­vice you use to man­age PPC.

SEM: Avail­able through your web ana­lyt­ics account if setup correctly.

Start­ing Point:

Gather 3 months of data if pos­si­ble (2 months will work) and break it out weekly. This will give you a good start­ing point.

When we help com­pa­nies begin this process of ana­lyz­ing their recruit­ment processes the results can be some­what sur­pris­ing. Careers site often result in higher con­ver­sion rates but lit­tle effort is given to the can­di­date con­ver­sion fun­nel at this point. Assump­tions are made with­out the fig­ures to back them up.

Once you have this data, you have a great start­ing point for track­ing improve­ments and direct­ing recruit­ment mar­ket­ing spend. Assign­ing respon­si­bil­ity for these met­rics and improve­ments in con­ver­sion rates will give you a com­pet­i­tive advan­tage in you recruit­ing efforts.

Talk to our Recruit­ment Mar­ket­ing team to dis­cuss how you can apply cus­tom ana­lyt­ics to improve your online can­di­date acquisition.  Email: info[@]zartis.com

We are delighted to announce the launch of our Boston Job Map. This is the first stop on our trip around the globe high­light­ing the best com­pa­nies hir­ing in each location.

Com­pa­nies can add a job to the job map free of charge, along with a link to the com­pa­nies careers site.

Any­one in recruit­ment will know that job dis­cov­ery for can­di­dates is dif­fi­cult. When adding jobs to tra­di­tional job boards recruit­ing pro­fes­sion­als have to con­stantly play with the set­tings to ensure great cov­er­age. The can­di­date selects from a bunch of drop downs and and hope­fully lands on the per­fect role.

Today we are chang­ing that by allow­ing can­di­dates to dis­cover a job, quickly learn about the com­pany and see the job loca­tion (right to the front door of the office).

To ben­e­fit the com­pany and the can­di­date, agen­cies will not be added to the map and dupli­ca­tion of job post­ings is not permitted.

Our goal is to cre­ate ‘A World of jobs’. Join us in our trip around the world to dis­cover the best com­pa­nies hir­ing today.

We’re test­ing a new ser­vice to see if we can reach, engage and con­vert can­di­dates through Twit­ter on mobile.

To do this we built jobfiend.com. It allows com­pa­nies to cre­ate a careers site in a cou­ple of min­utes that’s built for mobile. Not opti­mised or tweaked for mobile, but actu­ally built for mobile. Here were the considerations:

We could not ask can­di­dates to sub­mit a CV/Resume because most peo­ple can’t do this on a mobile.
The text has to be appro­pri­ate for mobile. This doesn’t mean respon­sive design. It means a min­i­mal­ist approach.
There’s no point ask­ing can­di­dates to input a lot of text. We know they won’t do it.

So what are we left with? Tweet sized job descrip­tion and a mobile appli­ca­tion process that’s fast and easy to com­plete. Resumes, screen­ing and inter­views can all fol­low. This is inbound lead gen­er­a­tion for recruit­ment on mobile.

The most recent test was for an online mar­ket­ing intern. We started the cam­paign at 9.30am this morn­ing. We’re fin­ished now and review­ing the results. We gen­er­ated 4532 impres­sions from two cam­paigns. One resulted in an engage­ment rate of 12.9% but none of these com­pleted the appli­ca­tion form. The other had an engage­ment of 2.26% and five(update) seven peo­ple com­pleted the appli­ca­tion. The con­ver­sion rate is some­where between what we usu­ally see on com­pany career sites (high) and job boards (medium).

If you’re inter­ested in mobile recruit­ment and Twit­ter feel free to con­tact me at john (at) zartis.com.

We’re test­ing the best way to Tweet a job. When you break down the con­stituent com­po­nents of a job tweet there are essen­tially four parts: the role, the loca­tion, the com­pany and the call to action. All of these obvi­ously need to fit into 140 char­ac­ters, or less if you want room for a ReTweet.

We think that the role should come first. It’s what is likely to attract the atten­tion of rel­e­vant view­ers. The order­ing of the loca­tion and com­pany are debatable.

Finally, the call to action is the attempt to get the user to click through to the des­ti­na­tion page. This is where can­di­dates are usu­ally dropped into a rab­bit hole. The des­ti­na­tion page is likely a long job descrip­tion that’s painful to read on a mobile. The click to apply is prob­a­bly worse: a bil­lion dol­lar ATS provider that can’t cope with mobile.

Here’s a three step process to help you hire from Twit­ter (which is pri­mar­ily a mobile medium):

Fig­ure out how to struc­ture job Tweets that works for you.
Fig­ure out how to get the Tweet dis­cov­ered by the right peo­ple and engage them.
Ditch your legacy ATS that fails mobile users.

What the num­bers tell us

Over 20% of peo­ple look­ing for jobs are using mobile devices to do so.

This has increased from 10% this time last year.

The expec­ta­tion is 40% of job views to come from mobile devices within 12 months.

Mobile job appli­ca­tions are not increas­ing at the same rate.

Rea­sons

Mobile job views are increas­ing and now account from more than 1/5 of all job views. Logic would sug­gest that mobile job appli­ca­tions would fol­low. Despite the advances in tech­nol­ogy, the busi­ness process for job appli­ca­tions is slow to catch up. An oppor­tu­nity is being missed by employers.

Early adopters have a huge oppor­tu­nity to tar­get the large vol­ume of mobile job views in the war for talent.

What is hap­pen­ing in the job dis­cov­ery channels:

55,000,000 searches monthly for ‘JOBS’ on mobile devices

60% of twit­ter users login via mobile devices

Over 60% of face­book users login via mobile device

Job­fiend lets you cre­ate amaz­ing job descrip­tions and job appli­ca­tions for mobile devices. Remov­ing the CV from the process allows can­di­dates to apply quickly from a mobile device and engages the can­di­dates with the company.

The ques­tion style and the 140 char­ac­ter job appli­ca­tion ensure the recruiter has the rel­e­vant can­di­date infor­ma­tion in a read­able for­mat. The can­di­date is forced to put their best foot for­ward and avoid typ­i­cal CV waffle.

AND PEOPLE LOVE IT

 

As reported in the New York Times in Jan­u­ary, 45% of non entry level posi­tions in Ernst and Young are now filled by employee refer­rals. This is not the first time we have seen high num­bers of refer­rals in com­pa­nies with effi­cient recruit­ing func­tions. Some organ­i­sa­tion we work with are tar­get­ting 50% of new hires to come from refer­rals this year.

Here is an exam­ple of a Zartis Social Refer­ral Suc­cess story.

Refer­rals work for many reasons: 

  • Refer­ral can­di­dates are processed quicker
  • Employ­ees can pro­vide ini­tial ref­er­ences for candidates
  • Employ­ees tend to refer good people
  • Social net­works increase the power of referrals
  • Reten­tion rates are higher
  • Higher can­di­date to hire ratio

With Zartis you can quickly get started with an employee refer­ral pro­gram. Employ­ees can share jobs on their social net­works, track results and help their com­pany hire more people.

Here is how it works:

Keys to suc­cess with Employee Refer­ral programs:

  • Com­mu­ni­ca­tion with employees
  • Employee engage­ment
  • Clear employer brand

Ref­er­ences 

In Hir­ing, a Friend in Need Is a Prospect, Indeed

10 Com­pelling Num­bers That Reveal the Power of Employee Referrals

The oppor­tu­nity in online recruit­ing is hav­ing the abil­ity to track and under­stand your recruit­ing ana­lyt­ics, help­ing you iden­tify oppor­tu­ni­ties in your can­di­date acquisition strategy.

Gain­ing con­sis­tent improve­ments in your recruit­ing process requires the con­sis­tent mea­sure­ment of impor­tant met­rics. With­out these met­rics, you are man­ag­ing a recruit­ment team on word of mouth.

You can’t man­age what you can’t measure”

Tak­ing steps towards iden­ti­fy­ing suit­able met­rics that will drive improve­ments in your recruit­ment process can be a daunt­ing task. The sooner you under­stand your can­di­date pipeline by met­rics, the quicker you will achieve recruit­ing targets.

candidate_pipeline_recruiting

Begin­ning with can­di­date ‘sources’:

Job boards: Your job board account will have all the num­ber of job views your jobs have received. They may also pro­vide you with the num­ber of appli­ca­tions or click through rates. Some job boards scrap jobs from your web­site to build their inven­tory and these views can be tracked using google analytics.

Careers site:  Google ana­lyt­ics will have the infor­ma­tion you require to get started. If not, you need to add google ana­lyt­ics to your site ‘Now’ and read this post later. (there is no rea­son not to track your web­site vis­i­tor and behaviors)

Employee refer­rals: If you are not man­ag­ing your refer­ral process in a suit­able sys­tem this can be dif­fi­cult. If you man­age via email it is prob­a­bly time to start count­ing man­u­ally the num­ber of refer­ral candidates.

Social Media: Start with view­ing your career site views source.

Pay per click: All this infor­ma­tion will be avail­able to you via the ser­vice you use to man­age PPC.

SEM: Avail­able through your web ana­lyt­ics account if setup correctly.

Start­ing Point:

Gather 3 months of data if pos­si­ble (2 months will work) and break it out weekly. This will give you a good start­ing point.

When we help com­pa­nies begin this process of ana­lyz­ing their recruit­ment processes the results can be some­what sur­pris­ing. Careers site often result in higher con­ver­sion rates but lit­tle effort is given to the can­di­date con­ver­sion fun­nel at this point. Assump­tions are made with­out the fig­ures to back them up.

Once you have this data, you have a great start­ing point for track­ing improve­ments and direct­ing recruit­ment mar­ket­ing spend. Assign­ing respon­si­bil­ity for these met­rics and improve­ments in con­ver­sion rates will give you a com­pet­i­tive advan­tage in you recruit­ing efforts.

Talk to our Recruit­ment Mar­ket­ing team to dis­cuss how you can apply cus­tom ana­lyt­ics to improve your online can­di­date acquisition.  Email: info[@]zartis.com

We are delighted to announce the launch of our Boston Job Map. This is the first stop on our trip around the globe high­light­ing the best com­pa­nies hir­ing in each location.

Com­pa­nies can add a job to the job map free of charge, along with a link to the com­pa­nies careers site.

Any­one in recruit­ment will know that job dis­cov­ery for can­di­dates is dif­fi­cult. When adding jobs to tra­di­tional job boards recruit­ing pro­fes­sion­als have to con­stantly play with the set­tings to ensure great cov­er­age. The can­di­date selects from a bunch of drop downs and and hope­fully lands on the per­fect role.

Today we are chang­ing that by allow­ing can­di­dates to dis­cover a job, quickly learn about the com­pany and see the job loca­tion (right to the front door of the office).

To ben­e­fit the com­pany and the can­di­date, agen­cies will not be added to the map and dupli­ca­tion of job post­ings is not permitted.

Our goal is to cre­ate ‘A World of jobs’. Join us in our trip around the world to dis­cover the best com­pa­nies hir­ing today.

We’re test­ing a new ser­vice to see if we can reach, engage and con­vert can­di­dates through Twit­ter on mobile.

To do this we built jobfiend.com. It allows com­pa­nies to cre­ate a careers site in a cou­ple of min­utes that’s built for mobile. Not opti­mised or tweaked for mobile, but actu­ally built for mobile. Here were the considerations:

We could not ask can­di­dates to sub­mit a CV/Resume because most peo­ple can’t do this on a mobile.
The text has to be appro­pri­ate for mobile. This doesn’t mean respon­sive design. It means a min­i­mal­ist approach.
There’s no point ask­ing can­di­dates to input a lot of text. We know they won’t do it.

So what are we left with? Tweet sized job descrip­tion and a mobile appli­ca­tion process that’s fast and easy to com­plete. Resumes, screen­ing and inter­views can all fol­low. This is inbound lead gen­er­a­tion for recruit­ment on mobile.

The most recent test was for an online mar­ket­ing intern. We started the cam­paign at 9.30am this morn­ing. We’re fin­ished now and review­ing the results. We gen­er­ated 4532 impres­sions from two cam­paigns. One resulted in an engage­ment rate of 12.9% but none of these com­pleted the appli­ca­tion form. The other had an engage­ment of 2.26% and five(update) seven peo­ple com­pleted the appli­ca­tion. The con­ver­sion rate is some­where between what we usu­ally see on com­pany career sites (high) and job boards (medium).

If you’re inter­ested in mobile recruit­ment and Twit­ter feel free to con­tact me at john (at) zartis.com.

We’re test­ing the best way to Tweet a job. When you break down the con­stituent com­po­nents of a job tweet there are essen­tially four parts: the role, the loca­tion, the com­pany and the call to action. All of these obvi­ously need to fit into 140 char­ac­ters, or less if you want room for a ReTweet.

We think that the role should come first. It’s what is likely to attract the atten­tion of rel­e­vant view­ers. The order­ing of the loca­tion and com­pany are debatable.

Finally, the call to action is the attempt to get the user to click through to the des­ti­na­tion page. This is where can­di­dates are usu­ally dropped into a rab­bit hole. The des­ti­na­tion page is likely a long job descrip­tion that’s painful to read on a mobile. The click to apply is prob­a­bly worse: a bil­lion dol­lar ATS provider that can’t cope with mobile.

Here’s a three step process to help you hire from Twit­ter (which is pri­mar­ily a mobile medium):

Fig­ure out how to struc­ture job Tweets that works for you.
Fig­ure out how to get the Tweet dis­cov­ered by the right peo­ple and engage them.
Ditch your legacy ATS that fails mobile users.

What the num­bers tell us

Over 20% of peo­ple look­ing for jobs are using mobile devices to do so.

This has increased from 10% this time last year.

The expec­ta­tion is 40% of job views to come from mobile devices within 12 months.

Mobile job appli­ca­tions are not increas­ing at the same rate.

Rea­sons

Mobile job views are increas­ing and now account from more than 1/5 of all job views. Logic would sug­gest that mobile job appli­ca­tions would fol­low. Despite the advances in tech­nol­ogy, the busi­ness process for job appli­ca­tions is slow to catch up. An oppor­tu­nity is being missed by employers.

Early adopters have a huge oppor­tu­nity to tar­get the large vol­ume of mobile job views in the war for talent.

What is hap­pen­ing in the job dis­cov­ery channels:

55,000,000 searches monthly for ‘JOBS’ on mobile devices

60% of twit­ter users login via mobile devices

Over 60% of face­book users login via mobile device

Job­fiend lets you cre­ate amaz­ing job descrip­tions and job appli­ca­tions for mobile devices. Remov­ing the CV from the process allows can­di­dates to apply quickly from a mobile device and engages the can­di­dates with the company.

The ques­tion style and the 140 char­ac­ter job appli­ca­tion ensure the recruiter has the rel­e­vant can­di­date infor­ma­tion in a read­able for­mat. The can­di­date is forced to put their best foot for­ward and avoid typ­i­cal CV waffle.

AND PEOPLE LOVE IT

 

As reported in the New York Times in Jan­u­ary, 45% of non entry level posi­tions in Ernst and Young are now filled by employee refer­rals. This is not the first time we have seen high num­bers of refer­rals in com­pa­nies with effi­cient recruit­ing func­tions. Some organ­i­sa­tion we work with are tar­get­ting 50% of new hires to come from refer­rals this year.

Here is an exam­ple of a Zartis Social Refer­ral Suc­cess story.

Refer­rals work for many reasons: 

  • Refer­ral can­di­dates are processed quicker
  • Employ­ees can pro­vide ini­tial ref­er­ences for candidates
  • Employ­ees tend to refer good people
  • Social net­works increase the power of referrals
  • Reten­tion rates are higher
  • Higher can­di­date to hire ratio

With Zartis you can quickly get started with an employee refer­ral pro­gram. Employ­ees can share jobs on their social net­works, track results and help their com­pany hire more people.

Here is how it works:

Keys to suc­cess with Employee Refer­ral programs:

  • Com­mu­ni­ca­tion with employees
  • Employee engage­ment
  • Clear employer brand

Ref­er­ences 

In Hir­ing, a Friend in Need Is a Prospect, Indeed

10 Com­pelling Num­bers That Reveal the Power of Employee Referrals

The oppor­tu­nity in online recruit­ing is hav­ing the abil­ity to track and under­stand your recruit­ing ana­lyt­ics, help­ing you iden­tify oppor­tu­ni­ties in your can­di­date acquisition strategy.

Gain­ing con­sis­tent improve­ments in your recruit­ing process requires the con­sis­tent mea­sure­ment of impor­tant met­rics. With­out these met­rics, you are man­ag­ing a recruit­ment team on word of mouth.

You can’t man­age what you can’t measure”

Tak­ing steps towards iden­ti­fy­ing suit­able met­rics that will drive improve­ments in your recruit­ment process can be a daunt­ing task. The sooner you under­stand your can­di­date pipeline by met­rics, the quicker you will achieve recruit­ing targets.

candidate_pipeline_recruiting

Begin­ning with can­di­date ‘sources’:

Job boards: Your job board account will have all the num­ber of job views your jobs have received. They may also pro­vide you with the num­ber of appli­ca­tions or click through rates. Some job boards scrap jobs from your web­site to build their inven­tory and these views can be tracked using google analytics.

Careers site:  Google ana­lyt­ics will have the infor­ma­tion you require to get started. If not, you need to add google ana­lyt­ics to your site ‘Now’ and read this post later. (there is no rea­son not to track your web­site vis­i­tor and behaviors)

Employee refer­rals: If you are not man­ag­ing your refer­ral process in a suit­able sys­tem this can be dif­fi­cult. If you man­age via email it is prob­a­bly time to start count­ing man­u­ally the num­ber of refer­ral candidates.

Social Media: Start with view­ing your career site views source.

Pay per click: All this infor­ma­tion will be avail­able to you via the ser­vice you use to man­age PPC.

SEM: Avail­able through your web ana­lyt­ics account if setup correctly.

Start­ing Point:

Gather 3 months of data if pos­si­ble (2 months will work) and break it out weekly. This will give you a good start­ing point.

When we help com­pa­nies begin this process of ana­lyz­ing their recruit­ment processes the results can be some­what sur­pris­ing. Careers site often result in higher con­ver­sion rates but lit­tle effort is given to the can­di­date con­ver­sion fun­nel at this point. Assump­tions are made with­out the fig­ures to back them up.

Once you have this data, you have a great start­ing point for track­ing improve­ments and direct­ing recruit­ment mar­ket­ing spend. Assign­ing respon­si­bil­ity for these met­rics and improve­ments in con­ver­sion rates will give you a com­pet­i­tive advan­tage in you recruit­ing efforts.

Talk to our Recruit­ment Mar­ket­ing team to dis­cuss how you can apply cus­tom ana­lyt­ics to improve your online can­di­date acquisition.  Email: info[@]zartis.com

We are delighted to announce the launch of our Boston Job Map. This is the first stop on our trip around the globe high­light­ing the best com­pa­nies hir­ing in each location.

Com­pa­nies can add a job to the job map free of charge, along with a link to the com­pa­nies careers site.

Any­one in recruit­ment will know that job dis­cov­ery for can­di­dates is dif­fi­cult. When adding jobs to tra­di­tional job boards recruit­ing pro­fes­sion­als have to con­stantly play with the set­tings to ensure great cov­er­age. The can­di­date selects from a bunch of drop downs and and hope­fully lands on the per­fect role.

Today we are chang­ing that by allow­ing can­di­dates to dis­cover a job, quickly learn about the com­pany and see the job loca­tion (right to the front door of the office).

To ben­e­fit the com­pany and the can­di­date, agen­cies will not be added to the map and dupli­ca­tion of job post­ings is not permitted.

Our goal is to cre­ate ‘A World of jobs’. Join us in our trip around the world to dis­cover the best com­pa­nies hir­ing today.

We’re test­ing a new ser­vice to see if we can reach, engage and con­vert can­di­dates through Twit­ter on mobile.

To do this we built jobfiend.com. It allows com­pa­nies to cre­ate a careers site in a cou­ple of min­utes that’s built for mobile. Not opti­mised or tweaked for mobile, but actu­ally built for mobile. Here were the considerations:

We could not ask can­di­dates to sub­mit a CV/Resume because most peo­ple can’t do this on a mobile.
The text has to be appro­pri­ate for mobile. This doesn’t mean respon­sive design. It means a min­i­mal­ist approach.
There’s no point ask­ing can­di­dates to input a lot of text. We know they won’t do it.

So what are we left with? Tweet sized job descrip­tion and a mobile appli­ca­tion process that’s fast and easy to com­plete. Resumes, screen­ing and inter­views can all fol­low. This is inbound lead gen­er­a­tion for recruit­ment on mobile.

The most recent test was for an online mar­ket­ing intern. We started the cam­paign at 9.30am this morn­ing. We’re fin­ished now and review­ing the results. We gen­er­ated 4532 impres­sions from two cam­paigns. One resulted in an engage­ment rate of 12.9% but none of these com­pleted the appli­ca­tion form. The other had an engage­ment of 2.26% and five(update) seven peo­ple com­pleted the appli­ca­tion. The con­ver­sion rate is some­where between what we usu­ally see on com­pany career sites (high) and job boards (medium).

If you’re inter­ested in mobile recruit­ment and Twit­ter feel free to con­tact me at john (at) zartis.com.

We’re test­ing the best way to Tweet a job. When you break down the con­stituent com­po­nents of a job tweet there are essen­tially four parts: the role, the loca­tion, the com­pany and the call to action. All of these obvi­ously need to fit into 140 char­ac­ters, or less if you want room for a ReTweet.

We think that the role should come first. It’s what is likely to attract the atten­tion of rel­e­vant view­ers. The order­ing of the loca­tion and com­pany are debatable.

Finally, the call to action is the attempt to get the user to click through to the des­ti­na­tion page. This is where can­di­dates are usu­ally dropped into a rab­bit hole. The des­ti­na­tion page is likely a long job descrip­tion that’s painful to read on a mobile. The click to apply is prob­a­bly worse: a bil­lion dol­lar ATS provider that can’t cope with mobile.

Here’s a three step process to help you hire from Twit­ter (which is pri­mar­ily a mobile medium):

Fig­ure out how to struc­ture job Tweets that works for you.
Fig­ure out how to get the Tweet dis­cov­ered by the right peo­ple and engage them.
Ditch your legacy ATS that fails mobile users.

What the num­bers tell us

Over 20% of peo­ple look­ing for jobs are using mobile devices to do so.

This has increased from 10% this time last year.

The expec­ta­tion is 40% of job views to come from mobile devices within 12 months.

Mobile job appli­ca­tions are not increas­ing at the same rate.

Rea­sons

Mobile job views are increas­ing and now account from more than 1/5 of all job views. Logic would sug­gest that mobile job appli­ca­tions would fol­low. Despite the advances in tech­nol­ogy, the busi­ness process for job appli­ca­tions is slow to catch up. An oppor­tu­nity is being missed by employers.

Early adopters have a huge oppor­tu­nity to tar­get the large vol­ume of mobile job views in the war for talent.

What is hap­pen­ing in the job dis­cov­ery channels:

55,000,000 searches monthly for ‘JOBS’ on mobile devices

60% of twit­ter users login via mobile devices

Over 60% of face­book users login via mobile device

Job­fiend lets you cre­ate amaz­ing job descrip­tions and job appli­ca­tions for mobile devices. Remov­ing the CV from the process allows can­di­dates to apply quickly from a mobile device and engages the can­di­dates with the company.

The ques­tion style and the 140 char­ac­ter job appli­ca­tion ensure the recruiter has the rel­e­vant can­di­date infor­ma­tion in a read­able for­mat. The can­di­date is forced to put their best foot for­ward and avoid typ­i­cal CV waffle.

AND PEOPLE LOVE IT

 

As reported in the New York Times in Jan­u­ary, 45% of non entry level posi­tions in Ernst and Young are now filled by employee refer­rals. This is not the first time we have seen high num­bers of refer­rals in com­pa­nies with effi­cient recruit­ing func­tions. Some organ­i­sa­tion we work with are tar­get­ting 50% of new hires to come from refer­rals this year.

Here is an exam­ple of a Zartis Social Refer­ral Suc­cess story.

Refer­rals work for many reasons: 

  • Refer­ral can­di­dates are processed quicker
  • Employ­ees can pro­vide ini­tial ref­er­ences for candidates
  • Employ­ees tend to refer good people
  • Social net­works increase the power of referrals
  • Reten­tion rates are higher
  • Higher can­di­date to hire ratio

With Zartis you can quickly get started with an employee refer­ral pro­gram. Employ­ees can share jobs on their social net­works, track results and help their com­pany hire more people.

Here is how it works:

Keys to suc­cess with Employee Refer­ral programs:

  • Com­mu­ni­ca­tion with employees
  • Employee engage­ment
  • Clear employer brand

Ref­er­ences 

In Hir­ing, a Friend in Need Is a Prospect, Indeed

10 Com­pelling Num­bers That Reveal the Power of Employee Referrals

The oppor­tu­nity in online recruit­ing is hav­ing the abil­ity to track and under­stand your recruit­ing ana­lyt­ics, help­ing you iden­tify oppor­tu­ni­ties in your can­di­date acquisition strategy.

Gain­ing con­sis­tent improve­ments in your recruit­ing process requires the con­sis­tent mea­sure­ment of impor­tant met­rics. With­out these met­rics, you are man­ag­ing a recruit­ment team on word of mouth.

You can’t man­age what you can’t measure”

Tak­ing steps towards iden­ti­fy­ing suit­able met­rics that will drive improve­ments in your recruit­ment process can be a daunt­ing task. The sooner you under­stand your can­di­date pipeline by met­rics, the quicker you will achieve recruit­ing targets.

candidate_pipeline_recruiting

Begin­ning with can­di­date ‘sources’:

Job boards: Your job board account will have all the num­ber of job views your jobs have received. They may also pro­vide you with the num­ber of appli­ca­tions or click through rates. Some job boards scrap jobs from your web­site to build their inven­tory and these views can be tracked using google analytics.

Careers site:  Google ana­lyt­ics will have the infor­ma­tion you require to get started. If not, you need to add google ana­lyt­ics to your site ‘Now’ and read this post later. (there is no rea­son not to track your web­site vis­i­tor and behaviors)

Employee refer­rals: If you are not man­ag­ing your refer­ral process in a suit­able sys­tem this can be dif­fi­cult. If you man­age via email it is prob­a­bly time to start count­ing man­u­ally the num­ber of refer­ral candidates.

Social Media: Start with view­ing your career site views source.

Pay per click: All this infor­ma­tion will be avail­able to you via the ser­vice you use to man­age PPC.

SEM: Avail­able through your web ana­lyt­ics account if setup correctly.

Start­ing Point:

Gather 3 months of data if pos­si­ble (2 months will work) and break it out weekly. This will give you a good start­ing point.

When we help com­pa­nies begin this process of ana­lyz­ing their recruit­ment processes the results can be some­what sur­pris­ing. Careers site often result in higher con­ver­sion rates but lit­tle effort is given to the can­di­date con­ver­sion fun­nel at this point. Assump­tions are made with­out the fig­ures to back them up.

Once you have this data, you have a great start­ing point for track­ing improve­ments and direct­ing recruit­ment mar­ket­ing spend. Assign­ing respon­si­bil­ity for these met­rics and improve­ments in con­ver­sion rates will give you a com­pet­i­tive advan­tage in you recruit­ing efforts.

Talk to our Recruit­ment Mar­ket­ing team to dis­cuss how you can apply cus­tom ana­lyt­ics to improve your online can­di­date acquisition.  Email: info[@]zartis.com

We are delighted to announce the launch of our Boston Job Map. This is the first stop on our trip around the globe high­light­ing the best com­pa­nies hir­ing in each location.

Com­pa­nies can add a job to the job map free of charge, along with a link to the com­pa­nies careers site.

Any­one in recruit­ment will know that job dis­cov­ery for can­di­dates is dif­fi­cult. When adding jobs to tra­di­tional job boards recruit­ing pro­fes­sion­als have to con­stantly play with the set­tings to ensure great cov­er­age. The can­di­date selects from a bunch of drop downs and and hope­fully lands on the per­fect role.

Today we are chang­ing that by allow­ing can­di­dates to dis­cover a job, quickly learn about the com­pany and see the job loca­tion (right to the front door of the office).

To ben­e­fit the com­pany and the can­di­date, agen­cies will not be added to the map and dupli­ca­tion of job post­ings is not permitted.

Our goal is to cre­ate ‘A World of jobs’. Join us in our trip around the world to dis­cover the best com­pa­nies hir­ing today.

We’re test­ing a new ser­vice to see if we can reach, engage and con­vert can­di­dates through Twit­ter on mobile.

To do this we built jobfiend.com. It allows com­pa­nies to cre­ate a careers site in a cou­ple of min­utes that’s built for mobile. Not opti­mised or tweaked for mobile, but actu­ally built for mobile. Here were the considerations:

We could not ask can­di­dates to sub­mit a CV/Resume because most peo­ple can’t do this on a mobile.
The text has to be appro­pri­ate for mobile. This doesn’t mean respon­sive design. It means a min­i­mal­ist approach.
There’s no point ask­ing can­di­dates to input a lot of text. We know they won’t do it.

So what are we left with? Tweet sized job descrip­tion and a mobile appli­ca­tion process that’s fast and easy to com­plete. Resumes, screen­ing and inter­views can all fol­low. This is inbound lead gen­er­a­tion for recruit­ment on mobile.

The most recent test was for an online mar­ket­ing intern. We started the cam­paign at 9.30am this morn­ing. We’re fin­ished now and review­ing the results. We gen­er­ated 4532 impres­sions from two cam­paigns. One resulted in an engage­ment rate of 12.9% but none of these com­pleted the appli­ca­tion form. The other had an engage­ment of 2.26% and five(update) seven peo­ple com­pleted the appli­ca­tion. The con­ver­sion rate is some­where between what we usu­ally see on com­pany career sites (high) and job boards (medium).

If you’re inter­ested in mobile recruit­ment and Twit­ter feel free to con­tact me at john (at) zartis.com.

We’re test­ing the best way to Tweet a job. When you break down the con­stituent com­po­nents of a job tweet there are essen­tially four parts: the role, the loca­tion, the com­pany and the call to action. All of these obvi­ously need to fit into 140 char­ac­ters, or less if you want room for a ReTweet.

We think that the role should come first. It’s what is likely to attract the atten­tion of rel­e­vant view­ers. The order­ing of the loca­tion and com­pany are debatable.

Finally, the call to action is the attempt to get the user to click through to the des­ti­na­tion page. This is where can­di­dates are usu­ally dropped into a rab­bit hole. The des­ti­na­tion page is likely a long job descrip­tion that’s painful to read on a mobile. The click to apply is prob­a­bly worse: a bil­lion dol­lar ATS provider that can’t cope with mobile.

Here’s a three step process to help you hire from Twit­ter (which is pri­mar­ily a mobile medium):

Fig­ure out how to struc­ture job Tweets that works for you.
Fig­ure out how to get the Tweet dis­cov­ered by the right peo­ple and engage them.
Ditch your legacy ATS that fails mobile users.

What the num­bers tell us

Over 20% of peo­ple look­ing for jobs are using mobile devices to do so.

This has increased from 10% this time last year.

The expec­ta­tion is 40% of job views to come from mobile devices within 12 months.

Mobile job appli­ca­tions are not increas­ing at the same rate.

Rea­sons

Mobile job views are increas­ing and now account from more than 1/5 of all job views. Logic would sug­gest that mobile job appli­ca­tions would fol­low. Despite the advances in tech­nol­ogy, the busi­ness process for job appli­ca­tions is slow to catch up. An oppor­tu­nity is being missed by employers.

Early adopters have a huge oppor­tu­nity to tar­get the large vol­ume of mobile job views in the war for talent.

What is hap­pen­ing in the job dis­cov­ery channels:

55,000,000 searches monthly for ‘JOBS’ on mobile devices

60% of twit­ter users login via mobile devices

Over 60% of face­book users login via mobile device

Job­fiend lets you cre­ate amaz­ing job descrip­tions and job appli­ca­tions for mobile devices. Remov­ing the CV from the process allows can­di­dates to apply quickly from a mobile device and engages the can­di­dates with the company.

The ques­tion style and the 140 char­ac­ter job appli­ca­tion ensure the recruiter has the rel­e­vant can­di­date infor­ma­tion in a read­able for­mat. The can­di­date is forced to put their best foot for­ward and avoid typ­i­cal CV waffle.

AND PEOPLE LOVE IT

 

As reported in the New York Times in Jan­u­ary, 45% of non entry level posi­tions in Ernst and Young are now filled by employee refer­rals. This is not the first time we have seen high num­bers of refer­rals in com­pa­nies with effi­cient recruit­ing func­tions. Some organ­i­sa­tion we work with are tar­get­ting 50% of new hires to come from refer­rals this year.

Here is an exam­ple of a Zartis Social Refer­ral Suc­cess story.

Refer­rals work for many reasons: 

  • Refer­ral can­di­dates are processed quicker
  • Employ­ees can pro­vide ini­tial ref­er­ences for candidates
  • Employ­ees tend to refer good people
  • Social net­works increase the power of referrals
  • Reten­tion rates are higher
  • Higher can­di­date to hire ratio

With Zartis you can quickly get started with an employee refer­ral pro­gram. Employ­ees can share jobs on their social net­works, track results and help their com­pany hire more people.

Here is how it works:

Keys to suc­cess with Employee Refer­ral programs:

  • Com­mu­ni­ca­tion with employees
  • Employee engage­ment
  • Clear employer brand

Ref­er­ences 

In Hir­ing, a Friend in Need Is a Prospect, Indeed

10 Com­pelling Num­bers That Reveal the Power of Employee Referrals

The oppor­tu­nity in online recruit­ing is hav­ing the abil­ity to track and under­stand your recruit­ing ana­lyt­ics, help­ing you iden­tify oppor­tu­ni­ties in your can­di­date acquisition strategy.

Gain­ing con­sis­tent improve­ments in your recruit­ing process requires the con­sis­tent mea­sure­ment of impor­tant met­rics. With­out these met­rics, you are man­ag­ing a recruit­ment team on word of mouth.

You can’t man­age what you can’t measure”

Tak­ing steps towards iden­ti­fy­ing suit­able met­rics that will drive improve­ments in your recruit­ment process can be a daunt­ing task. The sooner you under­stand your can­di­date pipeline by met­rics, the quicker you will achieve recruit­ing targets.

candidate_pipeline_recruiting

Begin­ning with can­di­date ‘sources’:

Job boards: Your job board account will have all the num­ber of job views your jobs have received. They may also pro­vide you with the num­ber of appli­ca­tions or click through rates. Some job boards scrap jobs from your web­site to build their inven­tory and these views can be tracked using google analytics.

Careers site:  Google ana­lyt­ics will have the infor­ma­tion you require to get started. If not, you need to add google ana­lyt­ics to your site ‘Now’ and read this post later. (there is no rea­son not to track your web­site vis­i­tor and behaviors)

Employee refer­rals: If you are not man­ag­ing your refer­ral process in a suit­able sys­tem this can be dif­fi­cult. If you man­age via email it is prob­a­bly time to start count­ing man­u­ally the num­ber of refer­ral candidates.

Social Media: Start with view­ing your career site views source.

Pay per click: All this infor­ma­tion will be avail­able to you via the ser­vice you use to man­age PPC.

SEM: Avail­able through your web ana­lyt­ics account if setup correctly.

Start­ing Point:

Gather 3 months of data if pos­si­ble (2 months will work) and break it out weekly. This will give you a good start­ing point.

When we help com­pa­nies begin this process of ana­lyz­ing their recruit­ment processes the results can be some­what sur­pris­ing. Careers site often result in higher con­ver­sion rates but lit­tle effort is given to the can­di­date con­ver­sion fun­nel at this point. Assump­tions are made with­out the fig­ures to back them up.

Once you have this data, you have a great start­ing point for track­ing improve­ments and direct­ing recruit­ment mar­ket­ing spend. Assign­ing respon­si­bil­ity for these met­rics and improve­ments in con­ver­sion rates will give you a com­pet­i­tive advan­tage in you recruit­ing efforts.

Talk to our Recruit­ment Mar­ket­ing team to dis­cuss how you can apply cus­tom ana­lyt­ics to improve your online can­di­date acquisition.  Email: info[@]zartis.com

We are delighted to announce the launch of our Boston Job Map. This is the first stop on our trip around the globe high­light­ing the best com­pa­nies hir­ing in each location.

Com­pa­nies can add a job to the job map free of charge, along with a link to the com­pa­nies careers site.

Any­one in recruit­ment will know that job dis­cov­ery for can­di­dates is dif­fi­cult. When adding jobs to tra­di­tional job boards recruit­ing pro­fes­sion­als have to con­stantly play with the set­tings to ensure great cov­er­age. The can­di­date selects from a bunch of drop downs and and hope­fully lands on the per­fect role.

Today we are chang­ing that by allow­ing can­di­dates to dis­cover a job, quickly learn about the com­pany and see the job loca­tion (right to the front door of the office).

To ben­e­fit the com­pany and the can­di­date, agen­cies will not be added to the map and dupli­ca­tion of job post­ings is not permitted.

Our goal is to cre­ate ‘A World of jobs’. Join us in our trip around the world to dis­cover the best com­pa­nies hir­ing today.

We’re test­ing a new ser­vice to see if we can reach, engage and con­vert can­di­dates through Twit­ter on mobile.

To do this we built jobfiend.com. It allows com­pa­nies to cre­ate a careers site in a cou­ple of min­utes that’s built for mobile. Not opti­mised or tweaked for mobile, but actu­ally built for mobile. Here were the considerations:

We could not ask can­di­dates to sub­mit a CV/Resume because most peo­ple can’t do this on a mobile.
The text has to be appro­pri­ate for mobile. This doesn’t mean respon­sive design. It means a min­i­mal­ist approach.
There’s no point ask­ing can­di­dates to input a lot of text. We know they won’t do it.

So what are we left with? Tweet sized job descrip­tion and a mobile appli­ca­tion process that’s fast and easy to com­plete. Resumes, screen­ing and inter­views can all fol­low. This is inbound lead gen­er­a­tion for recruit­ment on mobile.

The most recent test was for an online mar­ket­ing intern. We started the cam­paign at 9.30am this morn­ing. We’re fin­ished now and review­ing the results. We gen­er­ated 4532 impres­sions from two cam­paigns. One resulted in an engage­ment rate of 12.9% but none of these com­pleted the appli­ca­tion form. The other had an engage­ment of 2.26% and five(update) seven peo­ple com­pleted the appli­ca­tion. The con­ver­sion rate is some­where between what we usu­ally see on com­pany career sites (high) and job boards (medium).

If you’re inter­ested in mobile recruit­ment and Twit­ter feel free to con­tact me at john (at) zartis.com.

We’re test­ing the best way to Tweet a job. When you break down the con­stituent com­po­nents of a job tweet there are essen­tially four parts: the role, the loca­tion, the com­pany and the call to action. All of these obvi­ously need to fit into 140 char­ac­ters, or less if you want room for a ReTweet.

We think that the role should come first. It’s what is likely to attract the atten­tion of rel­e­vant view­ers. The order­ing of the loca­tion and com­pany are debatable.

Finally, the call to action is the attempt to get the user to click through to the des­ti­na­tion page. This is where can­di­dates are usu­ally dropped into a rab­bit hole. The des­ti­na­tion page is likely a long job descrip­tion that’s painful to read on a mobile. The click to apply is prob­a­bly worse: a bil­lion dol­lar ATS provider that can’t cope with mobile.

Here’s a three step process to help you hire from Twit­ter (which is pri­mar­ily a mobile medium):

Fig­ure out how to struc­ture job Tweets that works for you.
Fig­ure out how to get the Tweet dis­cov­ered by the right peo­ple and engage them.
Ditch your legacy ATS that fails mobile users.

What the num­bers tell us

Over 20% of peo­ple look­ing for jobs are using mobile devices to do so.

This has increased from 10% this time last year.

The expec­ta­tion is 40% of job views to come from mobile devices within 12 months.

Mobile job appli­ca­tions are not increas­ing at the same rate.

Rea­sons

Mobile job views are increas­ing and now account from more than 1/5 of all job views. Logic would sug­gest that mobile job appli­ca­tions would fol­low. Despite the advances in tech­nol­ogy, the busi­ness process for job appli­ca­tions is slow to catch up. An oppor­tu­nity is being missed by employers.

Early adopters have a huge oppor­tu­nity to tar­get the large vol­ume of mobile job views in the war for talent.

What is hap­pen­ing in the job dis­cov­ery channels:

55,000,000 searches monthly for ‘JOBS’ on mobile devices

60% of twit­ter users login via mobile devices

Over 60% of face­book users login via mobile device

Job­fiend lets you cre­ate amaz­ing job descrip­tions and job appli­ca­tions for mobile devices. Remov­ing the CV from the process allows can­di­dates to apply quickly from a mobile device and engages the can­di­dates with the company.

The ques­tion style and the 140 char­ac­ter job appli­ca­tion ensure the recruiter has the rel­e­vant can­di­date infor­ma­tion in a read­able for­mat. The can­di­date is forced to put their best foot for­ward and avoid typ­i­cal CV waffle.

AND PEOPLE LOVE IT

 

As reported in the New York Times in Jan­u­ary, 45% of non entry level posi­tions in Ernst and Young are now filled by employee refer­rals. This is not the first time we have seen high num­bers of refer­rals in com­pa­nies with effi­cient recruit­ing func­tions. Some organ­i­sa­tion we work with are tar­get­ting 50% of new hires to come from refer­rals this year.

Here is an exam­ple of a Zartis Social Refer­ral Suc­cess story.

Refer­rals work for many reasons: 

  • Refer­ral can­di­dates are processed quicker
  • Employ­ees can pro­vide ini­tial ref­er­ences for candidates
  • Employ­ees tend to refer good people
  • Social net­works increase the power of referrals
  • Reten­tion rates are higher
  • Higher can­di­date to hire ratio

With Zartis you can quickly get started with an employee refer­ral pro­gram. Employ­ees can share jobs on their social net­works, track results and help their com­pany hire more people.

Here is how it works:

Keys to suc­cess with Employee Refer­ral programs:

  • Com­mu­ni­ca­tion with employees
  • Employee engage­ment
  • Clear employer brand

Ref­er­ences 

In Hir­ing, a Friend in Need Is a Prospect, Indeed

10 Com­pelling Num­bers That Reveal the Power of Employee Referrals

The oppor­tu­nity in online recruit­ing is hav­ing the abil­ity to track and under­stand your recruit­ing ana­lyt­ics, help­ing you iden­tify oppor­tu­ni­ties in your can­di­date acquisition strategy.

Gain­ing con­sis­tent improve­ments in your recruit­ing process requires the con­sis­tent mea­sure­ment of impor­tant met­rics. With­out these met­rics, you are man­ag­ing a recruit­ment team on word of mouth.

You can’t man­age what you can’t measure”

Tak­ing steps towards iden­ti­fy­ing suit­able met­rics that will drive improve­ments in your recruit­ment process can be a daunt­ing task. The sooner you under­stand your can­di­date pipeline by met­rics, the quicker you will achieve recruit­ing targets.

candidate_pipeline_recruiting

Begin­ning with can­di­date ‘sources’:

Job boards: Your job board account will have all the num­ber of job views your jobs have received. They may also pro­vide you with the num­ber of appli­ca­tions or click through rates. Some job boards scrap jobs from your web­site to build their inven­tory and these views can be tracked using google analytics.

Careers site:  Google ana­lyt­ics will have the infor­ma­tion you require to get started. If not, you need to add google ana­lyt­ics to your site ‘Now’ and read this post later. (there is no rea­son not to track your web­site vis­i­tor and behaviors)

Employee refer­rals: If you are not man­ag­ing your refer­ral process in a suit­able sys­tem this can be dif­fi­cult. If you man­age via email it is prob­a­bly time to start count­ing man­u­ally the num­ber of refer­ral candidates.

Social Media: Start with view­ing your career site views source.

Pay per click: All this infor­ma­tion will be avail­able to you via the ser­vice you use to man­age PPC.

SEM: Avail­able through your web ana­lyt­ics account if setup correctly.

Start­ing Point:

Gather 3 months of data if pos­si­ble (2 months will work) and break it out weekly. This will give you a good start­ing point.

When we help com­pa­nies begin this process of ana­lyz­ing their recruit­ment processes the results can be some­what sur­pris­ing. Careers site often result in higher con­ver­sion rates but lit­tle effort is given to the can­di­date con­ver­sion fun­nel at this point. Assump­tions are made with­out the fig­ures to back them up.

Once you have this data, you have a great start­ing point for track­ing improve­ments and direct­ing recruit­ment mar­ket­ing spend. Assign­ing respon­si­bil­ity for these met­rics and improve­ments in con­ver­sion rates will give you a com­pet­i­tive advan­tage in you recruit­ing efforts.

Talk to our Recruit­ment Mar­ket­ing team to dis­cuss how you can apply cus­tom ana­lyt­ics to improve your online can­di­date acquisition.  Email: info[@]zartis.com

We are delighted to announce the launch of our Boston Job Map. This is the first stop on our trip around the globe high­light­ing the best com­pa­nies hir­ing in each location.

Com­pa­nies can add a job to the job map free of charge, along with a link to the com­pa­nies careers site.

Any­one in recruit­ment will know that job dis­cov­ery for can­di­dates is dif­fi­cult. When adding jobs to tra­di­tional job boards recruit­ing pro­fes­sion­als have to con­stantly play with the set­tings to ensure great cov­er­age. The can­di­date selects from a bunch of drop downs and and hope­fully lands on the per­fect role.

Today we are chang­ing that by allow­ing can­di­dates to dis­cover a job, quickly learn about the com­pany and see the job loca­tion (right to the front door of the office).

To ben­e­fit the com­pany and the can­di­date, agen­cies will not be added to the map and dupli­ca­tion of job post­ings is not permitted.

Our goal is to cre­ate ‘A World of jobs’. Join us in our trip around the world to dis­cover the best com­pa­nies hir­ing today.

We’re test­ing a new ser­vice to see if we can reach, engage and con­vert can­di­dates through Twit­ter on mobile.

To do this we built jobfiend.com. It allows com­pa­nies to cre­ate a careers site in a cou­ple of min­utes that’s built for mobile. Not opti­mised or tweaked for mobile, but actu­ally built for mobile. Here were the considerations:

We could not ask can­di­dates to sub­mit a CV/Resume because most peo­ple can’t do this on a mobile.
The text has to be appro­pri­ate for mobile. This doesn’t mean respon­sive design. It means a min­i­mal­ist approach.
There’s no point ask­ing can­di­dates to input a lot of text. We know they won’t do it.

So what are we left with? Tweet sized job descrip­tion and a mobile appli­ca­tion process that’s fast and easy to com­plete. Resumes, screen­ing and inter­views can all fol­low. This is inbound lead gen­er­a­tion for recruit­ment on mobile.

The most recent test was for an online mar­ket­ing intern. We started the cam­paign at 9.30am this morn­ing. We’re fin­ished now and review­ing the results. We gen­er­ated 4532 impres­sions from two cam­paigns. One resulted in an engage­ment rate of 12.9% but none of these com­pleted the appli­ca­tion form. The other had an engage­ment of 2.26% and five(update) seven peo­ple com­pleted the appli­ca­tion. The con­ver­sion rate is some­where between what we usu­ally see on com­pany career sites (high) and job boards (medium).

If you’re inter­ested in mobile recruit­ment and Twit­ter feel free to con­tact me at john (at) zartis.com.

We’re test­ing the best way to Tweet a job. When you break down the con­stituent com­po­nents of a job tweet there are essen­tially four parts: the role, the loca­tion, the com­pany and the call to action. All of these obvi­ously need to fit into 140 char­ac­ters, or less if you want room for a ReTweet.

We think that the role should come first. It’s what is likely to attract the atten­tion of rel­e­vant view­ers. The order­ing of the loca­tion and com­pany are debatable.

Finally, the call to action is the attempt to get the user to click through to the des­ti­na­tion page. This is where can­di­dates are usu­ally dropped into a rab­bit hole. The des­ti­na­tion page is likely a long job descrip­tion that’s painful to read on a mobile. The click to apply is prob­a­bly worse: a bil­lion dol­lar ATS provider that can’t cope with mobile.

Here’s a three step process to help you hire from Twit­ter (which is pri­mar­ily a mobile medium):

Fig­ure out how to struc­ture job Tweets that works for you.
Fig­ure out how to get the Tweet dis­cov­ered by the right peo­ple and engage them.
Ditch your legacy ATS that fails mobile users.

What the num­bers tell us

Over 20% of peo­ple look­ing for jobs are using mobile devices to do so.

This has increased from 10% this time last year.

The expec­ta­tion is 40% of job views to come from mobile devices within 12 months.

Mobile job appli­ca­tions are not increas­ing at the same rate.

Rea­sons

Mobile job views are increas­ing and now account from more than 1/5 of all job views. Logic would sug­gest that mobile job appli­ca­tions would fol­low. Despite the advances in tech­nol­ogy, the busi­ness process for job appli­ca­tions is slow to catch up. An oppor­tu­nity is being missed by employers.

Early adopters have a huge oppor­tu­nity to tar­get the large vol­ume of mobile job views in the war for talent.

What is hap­pen­ing in the job dis­cov­ery channels:

55,000,000 searches monthly for ‘JOBS’ on mobile devices

60% of twit­ter users login via mobile devices

Over 60% of face­book users login via mobile device

Job­fiend lets you cre­ate amaz­ing job descrip­tions and job appli­ca­tions for mobile devices. Remov­ing the CV from the process allows can­di­dates to apply quickly from a mobile device and engages the can­di­dates with the company.

The ques­tion style and the 140 char­ac­ter job appli­ca­tion ensure the recruiter has the rel­e­vant can­di­date infor­ma­tion in a read­able for­mat. The can­di­date is forced to put their best foot for­ward and avoid typ­i­cal CV waffle.

AND PEOPLE LOVE IT

 

As reported in the New York Times in Jan­u­ary, 45% of non entry level posi­tions in Ernst and Young are now filled by employee refer­rals. This is not the first time we have seen high num­bers of refer­rals in com­pa­nies with effi­cient recruit­ing func­tions. Some organ­i­sa­tion we work with are tar­get­ting 50% of new hires to come from refer­rals this year.

Here is an exam­ple of a Zartis Social Refer­ral Suc­cess story.

Refer­rals work for many reasons: 

  • Refer­ral can­di­dates are processed quicker
  • Employ­ees can pro­vide ini­tial ref­er­ences for candidates
  • Employ­ees tend to refer good people
  • Social net­works increase the power of referrals
  • Reten­tion rates are higher
  • Higher can­di­date to hire ratio

With Zartis you can quickly get started with an employee refer­ral pro­gram. Employ­ees can share jobs on their social net­works, track results and help their com­pany hire more people.

Here is how it works:

Keys to suc­cess with Employee Refer­ral programs:

  • Com­mu­ni­ca­tion with employees
  • Employee engage­ment
  • Clear employer brand

Ref­er­ences 

In Hir­ing, a Friend in Need Is a Prospect, Indeed

10 Com­pelling Num­bers That Reveal the Power of Employee Referrals

The oppor­tu­nity in online recruit­ing is hav­ing the abil­ity to track and under­stand your recruit­ing ana­lyt­ics, help­ing you iden­tify oppor­tu­ni­ties in your can­di­date acquisition strategy.

Gain­ing con­sis­tent improve­ments in your recruit­ing process requires the con­sis­tent mea­sure­ment of impor­tant met­rics. With­out these met­rics, you are man­ag­ing a recruit­ment team on word of mouth.

You can’t man­age what you can’t measure”

Tak­ing steps towards iden­ti­fy­ing suit­able met­rics that will drive improve­ments in your recruit­ment process can be a daunt­ing task. The sooner you under­stand your can­di­date pipeline by met­rics, the quicker you will achieve recruit­ing targets.

candidate_pipeline_recruiting

Begin­ning with can­di­date ‘sources’:

Job boards: Your job board account will have all the num­ber of job views your jobs have received. They may also pro­vide you with the num­ber of appli­ca­tions or click through rates. Some job boards scrap jobs from your web­site to build their inven­tory and these views can be tracked using google analytics.

Careers site:  Google ana­lyt­ics will have the infor­ma­tion you require to get started. If not, you need to add google ana­lyt­ics to your site ‘Now’ and read this post later. (there is no rea­son not to track your web­site vis­i­tor and behaviors)

Employee refer­rals: If you are not man­ag­ing your refer­ral process in a suit­able sys­tem this can be dif­fi­cult. If you man­age via email it is prob­a­bly time to start count­ing man­u­ally the num­ber of refer­ral candidates.

Social Media: Start with view­ing your career site views source.

Pay per click: All this infor­ma­tion will be avail­able to you via the ser­vice you use to man­age PPC.

SEM: Avail­able through your web ana­lyt­ics account if setup correctly.

Start­ing Point:

Gather 3 months of data if pos­si­ble (2 months will work) and break it out weekly. This will give you a good start­ing point.

When we help com­pa­nies begin this process of ana­lyz­ing their recruit­ment processes the results can be some­what sur­pris­ing. Careers site often result in higher con­ver­sion rates but lit­tle effort is given to the can­di­date con­ver­sion fun­nel at this point. Assump­tions are made with­out the fig­ures to back them up.

Once you have this data, you have a great start­ing point for track­ing improve­ments and direct­ing recruit­ment mar­ket­ing spend. Assign­ing respon­si­bil­ity for these met­rics and improve­ments in con­ver­sion rates will give you a com­pet­i­tive advan­tage in you recruit­ing efforts.

Talk to our Recruit­ment Mar­ket­ing team to dis­cuss how you can apply cus­tom ana­lyt­ics to improve your online can­di­date acquisition.  Email: info[@]zartis.com

We are delighted to announce the launch of our Boston Job Map. This is the first stop on our trip around the globe high­light­ing the best com­pa­nies hir­ing in each location.

Com­pa­nies can add a job to the job map free of charge, along with a link to the com­pa­nies careers site.

Any­one in recruit­ment will know that job dis­cov­ery for can­di­dates is dif­fi­cult. When adding jobs to tra­di­tional job boards recruit­ing pro­fes­sion­als have to con­stantly play with the set­tings to ensure great cov­er­age. The can­di­date selects from a bunch of drop downs and and hope­fully lands on the per­fect role.

Today we are chang­ing that by allow­ing can­di­dates to dis­cover a job, quickly learn about the com­pany and see the job loca­tion (right to the front door of the office).

To ben­e­fit the com­pany and the can­di­date, agen­cies will not be added to the map and dupli­ca­tion of job post­ings is not permitted.

Our goal is to cre­ate ‘A World of jobs’. Join us in our trip around the world to dis­cover the best com­pa­nies hir­ing today.

We’re test­ing a new ser­vice to see if we can reach, engage and con­vert can­di­dates through Twit­ter on mobile.

To do this we built jobfiend.com. It allows com­pa­nies to cre­ate a careers site in a cou­ple of min­utes that’s built for mobile. Not opti­mised or tweaked for mobile, but actu­ally built for mobile. Here were the considerations:

We could not ask can­di­dates to sub­mit a CV/Resume because most peo­ple can’t do this on a mobile.
The text has to be appro­pri­ate for mobile. This doesn’t mean respon­sive design. It means a min­i­mal­ist approach.
There’s no point ask­ing can­di­dates to input a lot of text. We know they won’t do it.

So what are we left with? Tweet sized job descrip­tion and a mobile appli­ca­tion process that’s fast and easy to com­plete. Resumes, screen­ing and inter­views can all fol­low. This is inbound lead gen­er­a­tion for recruit­ment on mobile.

The most recent test was for an online mar­ket­ing intern. We started the cam­paign at 9.30am this morn­ing. We’re fin­ished now and review­ing the results. We gen­er­ated 4532 impres­sions from two cam­paigns. One resulted in an engage­ment rate of 12.9% but none of these com­pleted the appli­ca­tion form. The other had an engage­ment of 2.26% and five(update) seven peo­ple com­pleted the appli­ca­tion. The con­ver­sion rate is some­where between what we usu­ally see on com­pany career sites (high) and job boards (medium).

If you’re inter­ested in mobile recruit­ment and Twit­ter feel free to con­tact me at john (at) zartis.com.

We’re test­ing the best way to Tweet a job. When you break down the con­stituent com­po­nents of a job tweet there are essen­tially four parts: the role, the loca­tion, the com­pany and the call to action. All of these obvi­ously need to fit into 140 char­ac­ters, or less if you want room for a ReTweet.

We think that the role should come first. It’s what is likely to attract the atten­tion of rel­e­vant view­ers. The order­ing of the loca­tion and com­pany are debatable.

Finally, the call to action is the attempt to get the user to click through to the des­ti­na­tion page. This is where can­di­dates are usu­ally dropped into a rab­bit hole. The des­ti­na­tion page is likely a long job descrip­tion that’s painful to read on a mobile. The click to apply is prob­a­bly worse: a bil­lion dol­lar ATS provider that can’t cope with mobile.

Here’s a three step process to help you hire from Twit­ter (which is pri­mar­ily a mobile medium):

Fig­ure out how to struc­ture job Tweets that works for you.
Fig­ure out how to get the Tweet dis­cov­ered by the right peo­ple and engage them.
Ditch your legacy ATS that fails mobile users.

What the num­bers tell us

Over 20% of peo­ple look­ing for jobs are using mobile devices to do so.

This has increased from 10% this time last year.

The expec­ta­tion is 40% of job views to come from mobile devices within 12 months.

Mobile job appli­ca­tions are not increas­ing at the same rate.

Rea­sons

Mobile job views are increas­ing and now account from more than 1/5 of all job views. Logic would sug­gest that mobile job appli­ca­tions would fol­low. Despite the advances in tech­nol­ogy, the busi­ness process for job appli­ca­tions is slow to catch up. An oppor­tu­nity is being missed by employers.

Early adopters have a huge oppor­tu­nity to tar­get the large vol­ume of mobile job views in the war for talent.

What is hap­pen­ing in the job dis­cov­ery channels:

55,000,000 searches monthly for ‘JOBS’ on mobile devices

60% of twit­ter users login via mobile devices

Over 60% of face­book users login via mobile device

Job­fiend lets you cre­ate amaz­ing job descrip­tions and job appli­ca­tions for mobile devices. Remov­ing the CV from the process allows can­di­dates to apply quickly from a mobile device and engages the can­di­dates with the company.

The ques­tion style and the 140 char­ac­ter job appli­ca­tion ensure the recruiter has the rel­e­vant can­di­date infor­ma­tion in a read­able for­mat. The can­di­date is forced to put their best foot for­ward and avoid typ­i­cal CV waffle.

AND PEOPLE LOVE IT

 

As reported in the New York Times in Jan­u­ary, 45% of non entry level posi­tions in Ernst and Young are now filled by employee refer­rals. This is not the first time we have seen high num­bers of refer­rals in com­pa­nies with effi­cient recruit­ing func­tions. Some organ­i­sa­tion we work with are tar­get­ting 50% of new hires to come from refer­rals this year.

Here is an exam­ple of a Zartis Social Refer­ral Suc­cess story.

Refer­rals work for many reasons: 

  • Refer­ral can­di­dates are processed quicker
  • Employ­ees can pro­vide ini­tial ref­er­ences for candidates
  • Employ­ees tend to refer good people
  • Social net­works increase the power of referrals
  • Reten­tion rates are higher
  • Higher can­di­date to hire ratio

With Zartis you can quickly get started with an employee refer­ral pro­gram. Employ­ees can share jobs on their social net­works, track results and help their com­pany hire more people.

Here is how it works:

Keys to suc­cess with Employee Refer­ral programs:

  • Com­mu­ni­ca­tion with employees
  • Employee engage­ment
  • Clear employer brand

Ref­er­ences 

In Hir­ing, a Friend in Need Is a Prospect, Indeed

10 Com­pelling Num­bers That Reveal the Power of Employee Referrals

The oppor­tu­nity in online recruit­ing is hav­ing the abil­ity to track and under­stand your recruit­ing ana­lyt­ics, help­ing you iden­tify oppor­tu­ni­ties in your can­di­date acquisition strategy.

Gain­ing con­sis­tent improve­ments in your recruit­ing process requires the con­sis­tent mea­sure­ment of impor­tant met­rics. With­out these met­rics, you are man­ag­ing a recruit­ment team on word of mouth.

You can’t man­age what you can’t measure”

Tak­ing steps towards iden­ti­fy­ing suit­able met­rics that will drive improve­ments in your recruit­ment process can be a daunt­ing task. The sooner you under­stand your can­di­date pipeline by met­rics, the quicker you will achieve recruit­ing targets.

candidate_pipeline_recruiting

Begin­ning with can­di­date ‘sources’:

Job boards: Your job board account will have all the num­ber of job views your jobs have received. They may also pro­vide you with the num­ber of appli­ca­tions or click through rates. Some job boards scrap jobs from your web­site to build their inven­tory and these views can be tracked using google analytics.

Careers site:  Google ana­lyt­ics will have the infor­ma­tion you require to get started. If not, you need to add google ana­lyt­ics to your site ‘Now’ and read this post later. (there is no rea­son not to track your web­site vis­i­tor and behaviors)

Employee refer­rals: If you are not man­ag­ing your refer­ral process in a suit­able sys­tem this can be dif­fi­cult. If you man­age via email it is prob­a­bly time to start count­ing man­u­ally the num­ber of refer­ral candidates.

Social Media: Start with view­ing your career site views source.

Pay per click: All this infor­ma­tion will be avail­able to you via the ser­vice you use to man­age PPC.

SEM: Avail­able through your web ana­lyt­ics account if setup correctly.

Start­ing Point:

Gather 3 months of data if pos­si­ble (2 months will work) and break it out weekly. This will give you a good start­ing point.

When we help com­pa­nies begin this process of ana­lyz­ing their recruit­ment processes the results can be some­what sur­pris­ing. Careers site often result in higher con­ver­sion rates but lit­tle effort is given to the can­di­date con­ver­sion fun­nel at this point. Assump­tions are made with­out the fig­ures to back them up.

Once you have this data, you have a great start­ing point for track­ing improve­ments and direct­ing recruit­ment mar­ket­ing spend. Assign­ing respon­si­bil­ity for these met­rics and improve­ments in con­ver­sion rates will give you a com­pet­i­tive advan­tage in you recruit­ing efforts.

Talk to our Recruit­ment Mar­ket­ing team to dis­cuss how you can apply cus­tom ana­lyt­ics to improve your online can­di­date acquisition.  Email: info[@]zartis.com

We are delighted to announce the launch of our Boston Job Map. This is the first stop on our trip around the globe high­light­ing the best com­pa­nies hir­ing in each location.

Com­pa­nies can add a job to the job map free of charge, along with a link to the com­pa­nies careers site.

Any­one in recruit­ment will know that job dis­cov­ery for can­di­dates is dif­fi­cult. When adding jobs to tra­di­tional job boards recruit­ing pro­fes­sion­als have to con­stantly play with the set­tings to ensure great cov­er­age. The can­di­date selects from a bunch of drop downs and and hope­fully lands on the per­fect role.

Today we are chang­ing that by allow­ing can­di­dates to dis­cover a job, quickly learn about the com­pany and see the job loca­tion (right to the front door of the office).

To ben­e­fit the com­pany and the can­di­date, agen­cies will not be added to the map and dupli­ca­tion of job post­ings is not permitted.

Our goal is to cre­ate ‘A World of jobs’. Join us in our trip around the world to dis­cover the best com­pa­nies hir­ing today.

We’re test­ing a new ser­vice to see if we can reach, engage and con­vert can­di­dates through Twit­ter on mobile.

To do this we built jobfiend.com. It allows com­pa­nies to cre­ate a careers site in a cou­ple of min­utes that’s built for mobile. Not opti­mised or tweaked for mobile, but actu­ally built for mobile. Here were the considerations:

We could not ask can­di­dates to sub­mit a CV/Resume because most peo­ple can’t do this on a mobile.
The text has to be appro­pri­ate for mobile. This doesn’t mean respon­sive design. It means a min­i­mal­ist approach.
There’s no point ask­ing can­di­dates to input a lot of text. We know they won’t do it.

So what are we left with? Tweet sized job descrip­tion and a mobile appli­ca­tion process that’s fast and easy to com­plete. Resumes, screen­ing and inter­views can all fol­low. This is inbound lead gen­er­a­tion for recruit­ment on mobile.

The most recent test was for an online mar­ket­ing intern. We started the cam­paign at 9.30am this morn­ing. We’re fin­ished now and review­ing the results. We gen­er­ated 4532 impres­sions from two cam­paigns. One resulted in an engage­ment rate of 12.9% but none of these com­pleted the appli­ca­tion form. The other had an engage­ment of 2.26% and five(update) seven peo­ple com­pleted the appli­ca­tion. The con­ver­sion rate is some­where between what we usu­ally see on com­pany career sites (high) and job boards (medium).

If you’re inter­ested in mobile recruit­ment and Twit­ter feel free to con­tact me at john (at) zartis.com.

We’re test­ing the best way to Tweet a job. When you break down the con­stituent com­po­nents of a job tweet there are essen­tially four parts: the role, the loca­tion, the com­pany and the call to action. All of these obvi­ously need to fit into 140 char­ac­ters, or less if you want room for a ReTweet.

We think that the role should come first. It’s what is likely to attract the atten­tion of rel­e­vant view­ers. The order­ing of the loca­tion and com­pany are debatable.

Finally, the call to action is the attempt to get the user to click through to the des­ti­na­tion page. This is where can­di­dates are usu­ally dropped into a rab­bit hole. The des­ti­na­tion page is likely a long job descrip­tion that’s painful to read on a mobile. The click to apply is prob­a­bly worse: a bil­lion dol­lar ATS provider that can’t cope with mobile.

Here’s a three step process to help you hire from Twit­ter (which is pri­mar­ily a mobile medium):

Fig­ure out how to struc­ture job Tweets that works for you.
Fig­ure out how to get the Tweet dis­cov­ered by the right peo­ple and engage them.
Ditch your legacy ATS that fails mobile users.

What the num­bers tell us

Over 20% of peo­ple look­ing for jobs are using mobile devices to do so.

This has increased from 10% this time last year.

The expec­ta­tion is 40% of job views to come from mobile devices within 12 months.

Mobile job appli­ca­tions are not increas­ing at the same rate.

Rea­sons

Mobile job views are increas­ing and now account from more than 1/5 of all job views. Logic would sug­gest that mobile job appli­ca­tions would fol­low. Despite the advances in tech­nol­ogy, the busi­ness process for job appli­ca­tions is slow to catch up. An oppor­tu­nity is being missed by employers.

Early adopters have a huge oppor­tu­nity to tar­get the large vol­ume of mobile job views in the war for talent.

What is hap­pen­ing in the job dis­cov­ery channels:

55,000,000 searches monthly for ‘JOBS’ on mobile devices

60% of twit­ter users login via mobile devices

Over 60% of face­book users login via mobile device

Job­fiend lets you cre­ate amaz­ing job descrip­tions and job appli­ca­tions for mobile devices. Remov­ing the CV from the process allows can­di­dates to apply quickly from a mobile device and engages the can­di­dates with the company.

The ques­tion style and the 140 char­ac­ter job appli­ca­tion ensure the recruiter has the rel­e­vant can­di­date infor­ma­tion in a read­able for­mat. The can­di­date is forced to put their best foot for­ward and avoid typ­i­cal CV waffle.

AND PEOPLE LOVE IT

 

As reported in the New York Times in Jan­u­ary, 45% of non entry level posi­tions in Ernst and Young are now filled by employee refer­rals. This is not the first time we have seen high num­bers of refer­rals in com­pa­nies with effi­cient recruit­ing func­tions. Some organ­i­sa­tion we work with are tar­get­ting 50% of new hires to come from refer­rals this year.

Here is an exam­ple of a Zartis Social Refer­ral Suc­cess story.

Refer­rals work for many reasons: 

  • Refer­ral can­di­dates are processed quicker
  • Employ­ees can pro­vide ini­tial ref­er­ences for candidates
  • Employ­ees tend to refer good people
  • Social net­works increase the power of referrals
  • Reten­tion rates are higher
  • Higher can­di­date to hire ratio

With Zartis you can quickly get started with an employee refer­ral pro­gram. Employ­ees can share jobs on their social net­works, track results and help their com­pany hire more people.

Here is how it works:

Keys to suc­cess with Employee Refer­ral programs:

  • Com­mu­ni­ca­tion with employees
  • Employee engage­ment
  • Clear employer brand

Ref­er­ences 

In Hir­ing, a Friend in Need Is a Prospect, Indeed

10 Com­pelling Num­bers That Reveal the Power of Employee Referrals

The oppor­tu­nity in online recruit­ing is hav­ing the abil­ity to track and under­stand your recruit­ing ana­lyt­ics, help­ing you iden­tify oppor­tu­ni­ties in your can­di­date acquisition strategy.

Gain­ing con­sis­tent improve­ments in your recruit­ing process requires the con­sis­tent mea­sure­ment of impor­tant met­rics. With­out these met­rics, you are man­ag­ing a recruit­ment team on word of mouth.

You can’t man­age what you can’t measure”

Tak­ing steps towards iden­ti­fy­ing suit­able met­rics that will drive improve­ments in your recruit­ment process can be a daunt­ing task. The sooner you under­stand your can­di­date pipeline by met­rics, the quicker you will achieve recruit­ing targets.

candidate_pipeline_recruiting

Begin­ning with can­di­date ‘sources’:

Job boards: Your job board account will have all the num­ber of job views your jobs have received. They may also pro­vide you with the num­ber of appli­ca­tions or click through rates. Some job boards scrap jobs from your web­site to build their inven­tory and these views can be tracked using google analytics.

Careers site:  Google ana­lyt­ics will have the infor­ma­tion you require to get started. If not, you need to add google ana­lyt­ics to your site ‘Now’ and read this post later. (there is no rea­son not to track your web­site vis­i­tor and behaviors)

Employee refer­rals: If you are not man­ag­ing your refer­ral process in a suit­able sys­tem this can be dif­fi­cult. If you man­age via email it is prob­a­bly time to start count­ing man­u­ally the num­ber of refer­ral candidates.

Social Media: Start with view­ing your career site views source.

Pay per click: All this infor­ma­tion will be avail­able to you via the ser­vice you use to man­age PPC.

SEM: Avail­able through your web ana­lyt­ics account if setup correctly.

Start­ing Point:

Gather 3 months of data if pos­si­ble (2 months will work) and break it out weekly. This will give you a good start­ing point.

When we help com­pa­nies begin this process of ana­lyz­ing their recruit­ment processes the results can be some­what sur­pris­ing. Careers site often result in higher con­ver­sion rates but lit­tle effort is given to the can­di­date con­ver­sion fun­nel at this point. Assump­tions are made with­out the fig­ures to back them up.

Once you have this data, you have a great start­ing point for track­ing improve­ments and direct­ing recruit­ment mar­ket­ing spend. Assign­ing respon­si­bil­ity for these met­rics and improve­ments in con­ver­sion rates will give you a com­pet­i­tive advan­tage in you recruit­ing efforts.

Talk to our Recruit­ment Mar­ket­ing team to dis­cuss how you can apply cus­tom ana­lyt­ics to improve your online can­di­date acquisition.  Email: info[@]zartis.com

We are delighted to announce the launch of our Boston Job Map. This is the first stop on our trip around the globe high­light­ing the best com­pa­nies hir­ing in each location.

Com­pa­nies can add a job to the job map free of charge, along with a link to the com­pa­nies careers site.

Any­one in recruit­ment will know that job dis­cov­ery for can­di­dates is dif­fi­cult. When adding jobs to tra­di­tional job boards recruit­ing pro­fes­sion­als have to con­stantly play with the set­tings to ensure great cov­er­age. The can­di­date selects from a bunch of drop downs and and hope­fully lands on the per­fect role.

Today we are chang­ing that by allow­ing can­di­dates to dis­cover a job, quickly learn about the com­pany and see the job loca­tion (right to the front door of the office).

To ben­e­fit the com­pany and the can­di­date, agen­cies will not be added to the map and dupli­ca­tion of job post­ings is not permitted.

Our goal is to cre­ate ‘A World of jobs’. Join us in our trip around the world to dis­cover the best com­pa­nies hir­ing today.

We’re test­ing a new ser­vice to see if we can reach, engage and con­vert can­di­dates through Twit­ter on mobile.

To do this we built jobfiend.com. It allows com­pa­nies to cre­ate a careers site in a cou­ple of min­utes that’s built for mobile. Not opti­mised or tweaked for mobile, but actu­ally built for mobile. Here were the considerations:

We could not ask can­di­dates to sub­mit a CV/Resume because most peo­ple can’t do this on a mobile.
The text has to be appro­pri­ate for mobile. This doesn’t mean respon­sive design. It means a min­i­mal­ist approach.
There’s no point ask­ing can­di­dates to input a lot of text. We know they won’t do it.

So what are we left with? Tweet sized job descrip­tion and a mobile appli­ca­tion process that’s fast and easy to com­plete. Resumes, screen­ing and inter­views can all fol­low. This is inbound lead gen­er­a­tion for recruit­ment on mobile.

The most recent test was for an online mar­ket­ing intern. We started the cam­paign at 9.30am this morn­ing. We’re fin­ished now and review­ing the results. We gen­er­ated 4532 impres­sions from two cam­paigns. One resulted in an engage­ment rate of 12.9% but none of these com­pleted the appli­ca­tion form. The other had an engage­ment of 2.26% and five(update) seven peo­ple com­pleted the appli­ca­tion. The con­ver­sion rate is some­where between what we usu­ally see on com­pany career sites (high) and job boards (medium).

If you’re inter­ested in mobile recruit­ment and Twit­ter feel free to con­tact me at john (at) zartis.com.

We’re test­ing the best way to Tweet a job. When you break down the con­stituent com­po­nents of a job tweet there are essen­tially four parts: the role, the loca­tion, the com­pany and the call to action. All of these obvi­ously need to fit into 140 char­ac­ters, or less if you want room for a ReTweet.

We think that the role should come first. It’s what is likely to attract the atten­tion of rel­e­vant view­ers. The order­ing of the loca­tion and com­pany are debatable.

Finally, the call to action is the attempt to get the user to click through to the des­ti­na­tion page. This is where can­di­dates are usu­ally dropped into a rab­bit hole. The des­ti­na­tion page is likely a long job descrip­tion that’s painful to read on a mobile. The click to apply is prob­a­bly worse: a bil­lion dol­lar ATS provider that can’t cope with mobile.

Here’s a three step process to help you hire from Twit­ter (which is pri­mar­ily a mobile medium):

Fig­ure out how to struc­ture job Tweets that works for you.
Fig­ure out how to get the Tweet dis­cov­ered by the right peo­ple and engage them.
Ditch your legacy ATS that fails mobile users.