There’s huge value in Facebook for recruitment. Up until now, most of the effort we’ve put into using Facebook for recruitment has been in targeted ads, building community, and adding a careers tab to company Facebook pages.
More and more, we’re seeing the potential of Facebook for sourcing. If you’re already using Graph Search you probably know what we’re talking about. If you don’t know what Graph Search is take a look here. A lot of people outside of the US aren’t yet using it because it’s only available if your Facebook account is set to US English. If you’re involved in recruitment in any way you should change your language settings to US English.
Here’s an example of how it could be used for recruitment. If I want to find people who work at Oracle I just type “People who work at Oracle” into the search tab. I can see on the right hand side that there are more than 1,000 people listed. If I was recruiting for a role in London I could shortlist this by selecting Current City and changing the setting to London. Facebook tells me there are more than 100. This means somewhere between 101 and 999. You can keep drilling down into computer science grads, native German speakers or whatever you’re looking for.
What could be even more useful would be if I was a recruiter in Salesforce and I wanted to hire people from Oracle. If I was (I’m clearly not) I could enter the search term: “People who work at Oracle and who have friends who work at Salesforce”. I now have a list of people in Oracle who have friends in my company. In each individual profile I have the option to click on a link showing their friends who work with me. It’s possible that a company could use this data as a hybrid sourcing/employee referral whereby the recruiter approaches their fellow employee and asks them if they’d recommend a specific person in another company who they have indicated they are friends with.
I don’t know of any company actually doing this yet. Most people don’t have their professional details in Facebook but the number is increasing fast. There are also obvious issues that might deter a company from approaching employees in regard to information found on Facebook.
It would be great to hear your thoughts. You can reach me on john at zartis.com.