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Twitter Cards

Twitter and mobile recruiting

Make no mistake about this. Twitter is going to be a huge recruitment channel. We’ve just discovered how tonight.

For a while we’ve been running promoted Tweets to get the attention of hard to find professionals. We can reach them and they click through to ads. But almost none convert. This is because lots of people are reading Twitter on a mobile. It’s almost impossible to apply for a job from a mobile.

Today Twitter released Lead Generation Cards. It allows an advertiser to embed a really simple single click submission to send their name, email and Twitter handle to an advertiser.

We tested it on the link below. Finding senior developers is like finding hens teeth. We’ve just found hens teeth.