We are regularly asked about using twitter as a source of candidates. Currently Twitter has over 550,000,000 users and earns its revenue from advertising. Any platform or network that has an advertising model can be used as a source of candidates (creativity in your recruitment marketing will determine how successful each source will be).
The difficulty arises from promoting your job to the right people at the right time. On a network with the scale Twitter has, you can expect low engagement rates. Over time, testing combinations of keywords and interest targeting in you advertising, you can attract relevant candidates for diffcult to fill roles.
As a source of applicants, twitter falls under social media. Twitter provides a great opportunity for recruiters to help relevant applicants discover jobs. An important element of this is providing sufficient information within the tweet (140 characters) that will whet the appetite of a potential hire.
Jobfiend uses Twitter cards to display the job description within the tweet. Potential candidates are then taken to a mobile optimized application that captures the information required by the recruiter.
The combination of the mobile application form and twitter cards opens twitter further as an attractive source of candidates for a ‘marketing’ savvy recruiter.
Over the last 3 weeks we have further tested our mobile application and have had success in capturing candidates across all devices. Twitter cards for recruiting is part of the solution.