It seems the only thing you hear about these days is how tricky it is to move Developers into jobs, given the competitive and oversaturated job market. So, instead of sounding like a broken record, today we want to share our thoughts on how you can go that extra mile and become the most desirable employer in a crowded market.


We asked many Developers what gets them across the finish line easier and they all give the same answer: it’s as though they’ve agreed on a secret ‘Code of Coders’ that’s hidden somewhere in a GitHub repository. So what’s the secret? They all want to join a team with an outstanding culture!


How To Portray Your Company Culture


First impressions count, so it all comes down to clearly communicating your great office vibes from the get go.

A Developer probably first comes across your brand when they’re searching for jobs in a specific area or specialization (if they searched for you directly, you’re already off to a good start!). This means they’ll first take a look at your careers page or the job description, and then delve a little deeper by checking out your website.

If you collaborate with recruiters from Zartis or somewhere similar, the candidates will first see a pdf version of a job description. Then they’ll get some links on the web with information about your company, and finally they’ll reach your website and products page. Below, you will find a list of TO-DOs that’ll have your back covered when it comes to reflecting your culture.


Job Description:

  • Look professional with a branded header & footer. This is the first piece of official documentation they get to learn about you. So, if it’s a blank A4, it may not reflect the right vibe.
  • Tailor your language. Are you hiring senior/junior employees, or are you hiring for a startup/corporation? Find the right tone to reflect both your company and your audience.  


Careers Page:

  • Tell them where they belong. A small narrative about the team structure and how you work internally will help developers visualize themselves among the team.
  • Mention the benefits. Not just minor perks like coffee and fruits, but actual learning opportunities, budgets for self-growth, flexible work schedules, etc.
  • Be interactive. The best careers pages have videos or quotes from the team that’ll make candidates really want to be part of that environment.


Product Page:

  • Be Specific. Your product page is mostly for selling to clients and customers, but it should also give insights to the IT folks on possible requirements.
  • Make them visible. As much as it’s the job of the business team to sell, your IT team are indispensable for the overall success of the company. After all, there wouldn’t be much to sell without your IT team. And they know it.

Need further info? Check out previous blog 5 Ways Great Branding Can Boost Hr Success or reach out to us for a consult at !