Ultimately, your goal as an employer is to get as many different perspectives in the room as possible. Here are some suggestions for unlocking the potential of diversity in your team.


  • Get creative in how you recruit.

Move beyond traditional means of recruitment and broaden your horizons – literally.


– Write inclusive job advertisements like this

– Hire remote workers to help you access a wider range of talent

– Post your jobs in a variety of places: LinkedIn, Lever, Glassdoor, AngelJobs and well-known job boards are a good place to start – but get creative and use alternatives

– Take applications on social media – reach different demographics through multiple means of communication

– Hire at job fairs and through meetups

– Run your own hiring events where you get to meet candidates face to face – this can also help overcome the challenges and time consumed when getting candidates onsite for one to ones

– Partner with organisations in the third sector that are focused on diverse hiring

– Be ready to look beyond traditional qualifications; consider when an applicant may not have had access to traditional education opportunities

– Hire professionals who have changed careers (there’s a huge benefit from cross-pollination of workplace cultures)

– Interview and hire graduates from tech bootcamps and academies


  • Make a commitment as a team to increase diversity – just like Gusto.


  • It’s a company thing – focus on company culture. Creating a great environment that actively welcomes and celebrates diversity will help attract and retain diverse people.


  • Flexible work arrangements will help you attract a variety of people. Flexibility isn’t just about lifestyle. Flexibility allows people who are excluded from the traditional nine to five – for whatever reason – to contribute.


  • Review your hiring process. Are there any elements that are potentially removing diverse candidates from your pipeline?




There are certain attributes of high-performance teams that make them stand out. Diversity is top of the list. It not only boosts team performance – it can lead to better products, better decision making and above average profitability at a company level. The secret is to think broadly about diversity and the benefits it offers you, your team and your business, today and into the future.