The Guest – Kristian Mørk Puggaard, CEO at Tembi
Kristian Mørk Puggaard is the CEO at Tembi, a Copenhagen-based market intelligence platform that combines data and expertise from multiple industries to create tailored analytics and intelligence for any business. Kristian is here today to talk about the rise of prescriptive intelligence, its real life application, and his predictions for the future.
Unlocking the Future: The Power and Potential of Prescriptive Intelligence
In the ever-evolving landscape of technology, prescriptive AI is emerging as a game-changer for businesses across various industries. Unlike traditional analytics, which focus on what has happened (descriptive) or what could happen (predictive), prescriptive AI goes a step further by providing actionable recommendations on what to do next. This advanced form of data analysis leverages the power of machine learning, artificial intelligence, and vast amounts of data to deliver insights that drive strategic decision-making and operational efficiency.
From optimising supply chains and enhancing customer experiences to transforming marketing strategies and revolutionising healthcare, the applications of prescriptive AI are both diverse and impactful. Companies that adopt this cutting-edge technology are not only gaining a competitive edge but also unlocking new opportunities for growth and innovation. In this episode, we explore the rise of prescriptive intelligence, its real-life applications, and the immense potential it holds for the future.
Some highlights in this episode include:
- Prescriptive intelligence: the future of decision-making
- Harnessing external data for comprehensive market insights
- Examples of market intelligence revolutionising businesses
- Cutting sales noise: mastering lead qualification with data
What is prescriptive intelligence, so everybody’s actually clear on it?
“Prescriptive intelligence enables users to understand what actions to take next. Sometimes, it can involve an automated system that performs these actions on their behalf. The goal is to reach specific objectives. It’s not enough to simply predict what will happen; you need to know how to achieve your goals and become successful, whether that means winning a client or achieving other business targets.”
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